Gordon's vs Tanqueray:Which is more popular?
In September 2026, Gordon's had more branded searches than Tanqueray among gin brands in the United Kingdom. Gordon's had about 9,900 branded searches, while Tanqueray had 5,400. Gordon's made up 26% of all gin brand searches we track, and Tanqueray accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about gin brands, Tanqueray appeared in three of the five answers and Gordon's in one. Tanqueray was mentioned before Gordon's in two out of three answers.
Who do people search for more?
Gordon's, about 83% more searches than Tanqueray
Who does AI mention more?
Tanqueray, mentioned in 3 of 5 answers, Gordon's in 1
Who does AI recommend more?
Tanqueray, named ahead of Gordon's in 2 of 3 answers
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tanqueray was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gordon's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tanqueray was listed before Gordon's in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tanqueray1st
Hendrick's2nd- Gordon's3rd
Bombay Sapphire4th
Sipsmith4th
Whitley Neill6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hendrick's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tanqueray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sipsmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bombay Sapphire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gordon's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Whitley Neill1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“What's the best gin brand in the UK?”
Asked ChatGPT
“What are the most popular gin brands in the UK?”
Asked ChatGPT
“Which gin brand is best for a gin and tonic?”
Searched Google, AI Overview
“gin”
Searched Google, AI Overview
“best gin”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Gordon's or Tanqueray more popular in search?
This chart shows how often people search Google for Gordon's and Tanqueray by name. Each line represents a brand's share of searches for all six gin brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Gordon's, Tanqueray. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bombay Sapphire | Gordon's | Hendrick's | Tanqueray | Sipsmith | Whitley Neill |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 24.9% | 20.4% | 13.6% | 7.4% | 3.3% |
| Nov 2025 | 29.3% | 23.9% | 23.9% | 13.1% | 5.8% | 3.9% |
| Dec 2025 | 26.5% | 26.5% | 26.5% | 11.8% | 4.3% | 4.3% |
| Jan 2026 | 26.8% | 26.8% | 21.9% | 14.6% | 6.5% | 3.5% |
| Feb 2026 | 28.9% | 23.7% | 23.7% | 12.9% | 7% | 3.8% |
| Mar 2026 | 31% | 20.8% | 25.4% | 11.3% | 7.4% | 4.1% |
| Apr 2026 | 29.7% | 19.9% | 24.3% | 16.2% | 5.9% | 3.9% |
| May 2026 | 27.8% | 22.7% | 27.8% | 15.1% | 3% | 3.7% |
| Jun 2026 | 28.5% | 23.3% | 28.5% | 12.7% | 3.1% | 3.8% |
| Jul 2026 | 29.2% | 23.9% | 23.9% | 15.9% | 3.1% | 3.9% |
| Aug 2026 | 29.7% | 24.3% | 24.3% | 16.2% | 2.5% | 3.2% |
| Sep 2026 | 31.8% | 26% | 21.3% | 14.2% | 3.4% | 3.4% |
How has the Gordon's and Tanqueray comparison changed over the last 12 months?
3 findings
- Gordon's was ahead of Tanqueray in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom moved from 24.9% to 26%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands in the United Kingdom moved from 13.6% to 14.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United Kingdom gin brands in September 2026?
2 changes
In September 2026, Gordon's gained share of searches among gin brands in the United Kingdom, from 24.3% to 26%.
In September 2026, Tanqueray lost share of searches among gin brands in the United Kingdom, from 16.2% to 14.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gordon's’ and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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