Sing and Sign vs Tumble Tots:Which is more popular?
In September 2026, Tumble Tots had more branded searches than Sing and Sign among kids activity classes in the United Kingdom. Tumble Tots had about 9,900 branded searches, while Sing and Sign had 2,400. Tumble Tots made up 20% of all kids activity class searches we track, and Sing and Sign accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about kids activity classes, Tumble Tots appeared in two of the five answers and Sing and Sign in none.
Who do people search for more?
Tumble Tots, about 4 searches for every 1 for Sing and Sign
Who does AI mention more?
Tumble Tots, mentioned in 2 of 5 answers, Sing and Sign in 0
Who does AI recommend more?
Tumble Tots, the only one of the two named
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Top kids activity classes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tumble Tots was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sing and Sign did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tumble Tots2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gymboree Play & Music2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Kickers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rugbytots0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monkey Music0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sing and Sign0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diddi Dance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids activity classes
5 answers
Asked ChatGPT
“What are the best baby and toddler classes in the UK?”
Asked ChatGPT
“Which toddler class franchise is best for my child?”
Asked ChatGPT
“What classes can I take my toddler to near me?”
Searched Google, AI Overview
“preschool activities”
Searched Google, AI Overview
“music classes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Sing and Sign or Tumble Tots more popular in search?
This chart shows how often people search Google for Sing and Sign and Tumble Tots by name. Each line represents a brand's share of searches for all seven kids activity class brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Tumble Tots, Sing and Sign. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Kickers | Rugbytots | Tumble Tots | Monkey Music | Sing and Sign | Gymboree Play & Music | Diddi Dance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.3% | 19.3% | 10.5% | 5.7% | 6.6% | 3.1% |
| Nov 2025 | 32.9% | 22% | 17.9% | 12% | 6.5% | 6% | 2.7% |
| Dec 2025 | 35.5% | 19.4% | 19.4% | 10.4% | 5.7% | 6.4% | 3.2% |
| Jan 2026 | 37.4% | 20.4% | 20.4% | 9.1% | 4.9% | 5.3% | 2.7% |
| Feb 2026 | 34.7% | 23.2% | 19% | 8.5% | 5.6% | 5.8% | 3.1% |
| Mar 2026 | 34.5% | 23.1% | 18.9% | 10.3% | 5.6% | 5.4% | 2.3% |
| Apr 2026 | 34.2% | 22.9% | 18.7% | 10.2% | 5.4% | 5.9% | 2.8% |
| May 2026 | 39% | 21.3% | 17.4% | 9.5% | 5% | 5.5% | 2.3% |
| Jun 2026 | 35.7% | 19.5% | 19.5% | 10.6% | 5.6% | 6.1% | 3% |
| Jul 2026 | 38.9% | 21.3% | 17.3% | 9.5% | 5% | 5.5% | 2.6% |
| Aug 2026 | 34.7% | 23.2% | 18.9% | 8.3% | 5.5% | 6.8% | 2.5% |
| Sep 2026 | 36.7% | 20% | 20% | 10.9% | 4.9% | 4.8% | 2.6% |
How has the Sing and Sign and Tumble Tots comparison changed over the last 12 months?
3 findings
- Tumble Tots was ahead of Sing and Sign in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sing and Sign’s share of searches among kids activity classes in the United Kingdom moved from 5.7% to 4.9%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Tumble Tots’ share of searches among kids activity classes in the United Kingdom moved from 19.3% to 20%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom kids activity classes in September 2026?
2 changes
In September 2026, Tumble Tots gained share of searches among kids activity classes in the United Kingdom, from 18.9% to 20%.
In September 2026, Sing and Sign lost share of searches among kids activity classes in the United Kingdom, from 5.5% to 4.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sing and Sign’s and Tumble Tots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sing and Sign
1 branded search term
- sing and sign
Tumble Tots
1 branded search term
- tumble tots
Other head-to-heads among kids activity classes
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