Kids activity classes in the United Kingdom:Which are most popular?

Name: Kids activity classes in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Little Kickers was the most searched kids activity class brand in the United Kingdom, accounting for 36.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Tumble Tots and Gymboree Play & Music were mentioned most often, in two of the five answers. Gymboree Play & Music was recommended most often, coming first in both responses that gave a list.

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Top kids activity classes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tumble Tots and Gymboree Play & Music were mentioned most often, in two of the five answers. Gymboree Play & Music was recommended most often, coming first in both answers that gave a list. Tumble Tots was second. Little Kickers, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tumble Tots	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Gymboree Play & Music	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Little Kickers	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Rugbytots	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Monkey Music	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sing and Sign	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Diddi Dance	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Tumble Tots2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gymboree Play & Music2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Kickers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rugbytots0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monkey Music0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sing and Sign0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diddi Dance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids activity classes

5 answers

Asked ChatGPT
“What are the best baby and toddler classes in the UK?”
1. 1Gymboree Play & Music
2. 2Tumble Tots
Asked ChatGPT
“Which toddler class franchise is best for my child?”
1. 1Gymboree Play & Music
2. 2Tumble Tots
Asked ChatGPT
“What classes can I take my toddler to near me?”
Searched Google, AI Overview
“preschool activities”
Searched Google, AI Overview
“music classes”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which kids activity classes do people search for most?

This chart shows how often people search Google for each kids activity class brand by name. Each line represents a brand's share of searches for all seven kids activity class brands we track, month by month, from searches in United Kingdom.

Share of searches among kids activity classes in the United Kingdom, by month

Month	Little Kickers	Rugbytots	Tumble Tots	Monkey Music	Sing and Sign	Gymboree Play & Music	Diddi Dance
Oct 2025	35.3%	19.3%	19.3%	10.5%	5.7%	6.6%	3.1%
Nov 2025	32.9%	22%	17.9%	12%	6.5%	6%	2.7%
Dec 2025	35.5%	19.4%	19.4%	10.4%	5.7%	6.4%	3.2%
Jan 2026	37.4%	20.4%	20.4%	9.1%	4.9%	5.3%	2.7%
Feb 2026	34.7%	23.2%	19%	8.5%	5.6%	5.8%	3.1%
Mar 2026	34.5%	23.1%	18.9%	10.3%	5.6%	5.4%	2.3%
Apr 2026	34.2%	22.9%	18.7%	10.2%	5.4%	5.9%	2.8%
May 2026	39%	21.3%	17.4%	9.5%	5%	5.5%	2.3%
Jun 2026	35.7%	19.5%	19.5%	10.6%	5.6%	6.1%	3%
Jul 2026	38.9%	21.3%	17.3%	9.5%	5%	5.5%	2.6%
Aug 2026	34.7%	23.2%	18.9%	8.3%	5.5%	6.8%	2.5%
Sep 2026	36.7%	20%	20%	10.9%	4.9%	4.8%	2.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Little Kickers	36.7%	18.1K	+49.6%	+1.9 points
2, held 2nd	Rugbytots	20%	9.9K	+22.2%	-3.2 points
3, held 3rd	Tumble Tots	20%	9.9K	+50%	+1.1 points
4, held 4th	Monkey Music	10.9%	5.4K	+86.2%	+2.6 points
5, moved from 6th to 5th	Sing and Sign	4.9%	2.4K	+26.3%	-0.6 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Gymboree Play & Music	4.8%	2.4K	0%	-2 pointsmoved from 5th to 6th
7, held 7th	Diddi Dance	2.6%	1.3K	+47.7%	+0.1 points

1.Little Kickers
36.7%
Held 1st. 18.1K estimated branded searches, +49.6% vs prior month. Share +1.9 points.
2.Rugbytots
20%
Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share -3.2 points.
3.Tumble Tots
20%
Held 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +1.1 points.
4.Monkey Music
10.9%
Held 4th. 5.4K estimated branded searches, +86.2% vs prior month. Share +2.6 points.
5.Sing and Sign
4.9%
Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.6 points.
6.Gymboree Play & Music
4.8%
Moved from 5th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share -2 points.
7.Diddi Dance
2.6%
Held 7th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.1 points.

Which brand is most popular in search among kids activity classes in the United Kingdom?

7 brands

In September 2026, Little Kickers was the most searched among kids activity class brands in the United Kingdom, with an estimated 18.1K branded searches, 36.7% of all searches for the seven we track. Rugbytots is in 2nd place, 16.6 percentage points behind at 20%.

United Kingdom kids activity classes, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Little Kickers	35.3% → 36.7%	39%May 2026	32.9%Nov 2025	1st
Rugbytots	19.3% → 20%	23.2%Feb 2026	19.3%Oct 2025	2nd
Tumble Tots	19.3% → 20%	20.4%Jan 2026	17.3%Jul 2026	3rd
Monkey Music	10.5% → 10.9%	12%Nov 2025	8.3%Aug 2026	4th
Sing and Sign	5.7% → 4.9%	6.5%Nov 2025	4.9%Sep 2026	6th → 5th
Gymboree Play & Music	6.6% → 4.8%	6.8%Aug 2026	4.8%Sep 2026	5th → 6th
Diddi Dance	3.1% → 2.6%	3.2%Dec 2025	2.3%May 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Little Kickers’ share of searches among kids activity classes in the United Kingdom increased from 35.3% to 36.7%.
Across the 12 months ending September 2026, Rugbytots’ share of searches among kids activity classes in the United Kingdom increased from 19.3% to 20%.
Across the 12 months ending September 2026, Tumble Tots’ share of searches among kids activity classes in the United Kingdom increased from 19.3% to 20%.
Across the 12 months ending September 2026, Sing and Sign’s share of searches among kids activity classes in the United Kingdom decreased from 5.7% to 4.9%.
Across the 12 months ending September 2026, Gymboree Play & Music’s share of searches among kids activity classes in the United Kingdom decreased from 6.6% to 4.8%.
Across the 12 months ending September 2026, Little Kickers’ share of searches among kids activity classes in the United Kingdom peaked at 39% in May 2026 and was lowest at 32.9% in November 2025.
Across the 12 months ending September 2026, Rugbytots’ share of searches among kids activity classes in the United Kingdom peaked at 23.2% in February 2026 and was lowest at 19.3% in October 2025.
Across the 12 months ending September 2026, Tumble Tots’ share of searches among kids activity classes in the United Kingdom peaked at 20.4% in January 2026 and was lowest at 17.3% in July 2026.
Across the 12 months ending September 2026, Monkey Music’s share of searches among kids activity classes in the United Kingdom peaked at 12% in November 2025 and was lowest at 8.3% in August 2026.
Across the 12 months ending September 2026, Sing and Sign’s share of searches among kids activity classes in the United Kingdom peaked at 6.5% in November 2025 and was lowest at 4.9% in September 2026.
Across the 12 months ending September 2026, Gymboree Play & Music’s share of searches among kids activity classes in the United Kingdom peaked at 6.8% in August 2026 and was lowest at 4.8% in September 2026.
Across the 12 months ending September 2026, Sing and Sign rose from 6th to 5th among kids activity classes in the United Kingdom.
Across the 12 months ending September 2026, Gymboree Play & Music fell from 5th to 6th among kids activity classes in the United Kingdom.
Across the 12 months ending September 2026, Monkey Music and Diddi Dance held steady: their share of searches among kids activity classes in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom kids activity classes in September 2026?

6 changes

In September 2026, Monkey Music gained share of searches among kids activity classes in the United Kingdom, from 8.3% to 10.9%.
In September 2026, Little Kickers gained share of searches among kids activity classes in the United Kingdom, from 34.7% to 36.7%.
In September 2026, Tumble Tots gained share of searches among kids activity classes in the United Kingdom, from 18.9% to 20%.
In September 2026, Rugbytots lost share of searches among kids activity classes in the United Kingdom, from 23.2% to 20%.
In September 2026, Gymboree Play & Music lost share of searches among kids activity classes in the United Kingdom, from 6.8% to 4.8%.
In September 2026, Sing and Sign lost share of searches among kids activity classes in the United Kingdom, from 5.5% to 4.9%.

How are branded searches counted for kids activity classes?

8 search terms

Each brand's share of searches among kids activity classes comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.