Brandwave

How popular isRugbytots?

In September 2026, people searched for Rugbytots by name about 9,900 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 20% of all United Kingdom kids activity class searches, placing Rugbytots second out of seven brands. When we asked both ChatGPT and Google AI Overviews about kids activity classes, Rugbytots did not appear in any of the answers.

Search and AI answers in September 2026

Rugbytots is the second most searched of 7 competitors and not listed in any AI answer.

  1. Little KickersShare of searches 36.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RugbytotsShare of searches 20%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Tumble TotsShare of searches 20%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Monkey MusicShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Sing and SignShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top kids activity classes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rugbytots did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymboree Play & Music1st
  2. Tumble Tots2nd
  3. Little Kickers–
  4. Rugbytots–
  5. Monkey Music–
  6. Sing and Sign–
  7. Diddi Dance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tumble Tots2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymboree Play & Music2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Kickers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugbytots0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monkey Music0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sing and Sign0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diddi Dance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids activity classes

5 answers

  • Asked ChatGPT

    “What are the best baby and toddler classes in the UK?”

    1. 1Gymboree Play & Music
    2. 2Tumble Tots

  • Asked ChatGPT

    “Which toddler class franchise is best for my child?”

    1. 1Gymboree Play & Music
    2. 2Tumble Tots

  • Asked ChatGPT

    “What classes can I take my toddler to near me?”

    1. Searched Google, AI Overview

      “preschool activities”

      1. Searched Google, AI Overview

        “music classes”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

        Which kids activity classes compete with Rugbytots?

        Rugbytots against kids activity classes in the United Kingdom, by month

        Share of searches by month for Little Kickers, Rugbytots, Tumble Tots, Monkey Music, Sing and Sign, Gymboree Play & Music, Diddi Dance. The figures are in the table below the chart.

        View monthly share of searches table
        MonthLittle KickersRugbytotsTumble TotsMonkey MusicSing and SignGymboree Play & MusicDiddi Dance
        Oct 202535.3%19.3%19.3%10.5%5.7%6.6%3.1%
        Nov 202532.9%22%17.9%12%6.5%6%2.7%
        Dec 202535.5%19.4%19.4%10.4%5.7%6.4%3.2%
        Jan 202637.4%20.4%20.4%9.1%4.9%5.3%2.7%
        Feb 202634.7%23.2%19%8.5%5.6%5.8%3.1%
        Mar 202634.5%23.1%18.9%10.3%5.6%5.4%2.3%
        Apr 202634.2%22.9%18.7%10.2%5.4%5.9%2.8%
        May 202639%21.3%17.4%9.5%5%5.5%2.3%
        Jun 202635.7%19.5%19.5%10.6%5.6%6.1%3%
        Jul 202638.9%21.3%17.3%9.5%5%5.5%2.6%
        Aug 202634.7%23.2%18.9%8.3%5.5%6.8%2.5%
        Sep 202636.7%20%20%10.9%4.9%4.8%2.6%

        1. 1.Little Kickers

          36.7%

          Held 1st. 18.1K estimated branded searches, +49.6% vs prior month. Share +1.9 points.

        2. 2.Rugbytots

          20%

          Held 2nd. 9.9K estimated branded searches, +22.2% vs prior month. Share -3.2 points.

        3. 3.Tumble Tots

          20%

          Held 3rd. 9.9K estimated branded searches, +50% vs prior month. Share +1.1 points.

        4. 4.Monkey Music

          10.9%

          Held 4th. 5.4K estimated branded searches, +86.2% vs prior month. Share +2.6 points.

        5. 5.Sing and Sign

          4.9%

          Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share -0.6 points.

        6. 6.Gymboree Play & Music

          4.8%

          Moved from 5th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share -2 points.

        7. 7.Diddi Dance

          2.6%

          Held 7th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.1 points.

        Compare popularity between Rugbytots and its closest rivals

        Every comparison with Rugbytots

        6 comparisons

        How has branded search demand for Rugbytots changed in the United Kingdom over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Rugbytots in the United Kingdom rose from 8.1K to 9.9K.
        • Across the 12 months ending September 2026, Rugbytots’ share of searches among kids activity classes in the United Kingdom increased from 19.3% to 20%.
        • Across the 12 months ending September 2026, Rugbytots’ share of searches among kids activity classes in the United Kingdom peaked at 23.2% in February 2026 and was lowest at 19.3% in October 2025.

        How did search popularity change for United Kingdom kids activity classes in September 2026?

        6 changes

        1. In September 2026, Monkey Music gained share of searches among kids activity classes in the United Kingdom, from 8.3% to 10.9%.

        2. In September 2026, Little Kickers gained share of searches among kids activity classes in the United Kingdom, from 34.7% to 36.7%.

        3. In September 2026, Tumble Tots gained share of searches among kids activity classes in the United Kingdom, from 18.9% to 20%.

        4. In September 2026, Rugbytots lost share of searches among kids activity classes in the United Kingdom, from 23.2% to 20%.

        5. In September 2026, Gymboree Play & Music lost share of searches among kids activity classes in the United Kingdom, from 6.8% to 4.8%.

        6. In September 2026, Sing and Sign lost share of searches among kids activity classes in the United Kingdom, from 5.5% to 4.9%.

        How are Rugbytots’ branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using Rugbytots’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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        How the Brand Demand Index is measured

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