Brandwave

Monkey Music vs Rugbytots:Which is more popular?

In September 2026, Rugbytots had more branded searches than Monkey Music among kids activity classes in the United Kingdom. Rugbytots had about 9,900 branded searches, while Monkey Music had 5,400. Rugbytots made up 20% of all kids activity class searches we track, and Monkey Music accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about kids activity classes, neither Monkey Music nor Rugbytots appeared in any of the five answers.

Among kids activity classes in the United Kingdom in September 2026

Who do people search for more?

Rugbytots, about 83% more searches than Monkey Music

Rugbytots 9.9K searchesMonkey Music 5.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Monkey Music in 0 of 5Rugbytots in 0 of 5

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Top kids activity classes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Monkey Music nor Rugbytots showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gymboree Play & Music1st
  2. Tumble Tots2nd
  3. Little Kickers–
  4. Rugbytots–
  5. Monkey Music–
  6. Sing and Sign–
  7. Diddi Dance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tumble Tots2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymboree Play & Music2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Kickers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugbytots0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monkey Music0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sing and Sign0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diddi Dance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids activity classes

5 answers
  • Asked ChatGPT

    “What are the best baby and toddler classes in the UK?”

    1. 1Gymboree Play & Music
    2. 2Tumble Tots
  • Asked ChatGPT

    “Which toddler class franchise is best for my child?”

    1. 1Gymboree Play & Music
    2. 2Tumble Tots
  • Asked ChatGPT

    “What classes can I take my toddler to near me?”

    1. Searched Google, AI Overview

      “preschool activities”

      1. Searched Google, AI Overview

        “music classes”

        Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

        Is Monkey Music or Rugbytots more popular in search?

        This chart shows how often people search Google for Monkey Music and Rugbytots by name. Each line represents a brand's share of searches for all seven kids activity class brands we track, month by month, from searches in United Kingdom.

        Monkey Music and Rugbytots among kids activity classes in the United Kingdom, by month

        Share of searches by month for Rugbytots, Monkey Music. The figures are in the table below the chart.

        View monthly share of searches table
        MonthLittle KickersRugbytotsTumble TotsMonkey MusicSing and SignGymboree Play & MusicDiddi Dance
        Oct 202535.3%19.3%19.3%10.5%5.7%6.6%3.1%
        Nov 202532.9%22%17.9%12%6.5%6%2.7%
        Dec 202535.5%19.4%19.4%10.4%5.7%6.4%3.2%
        Jan 202637.4%20.4%20.4%9.1%4.9%5.3%2.7%
        Feb 202634.7%23.2%19%8.5%5.6%5.8%3.1%
        Mar 202634.5%23.1%18.9%10.3%5.6%5.4%2.3%
        Apr 202634.2%22.9%18.7%10.2%5.4%5.9%2.8%
        May 202639%21.3%17.4%9.5%5%5.5%2.3%
        Jun 202635.7%19.5%19.5%10.6%5.6%6.1%3%
        Jul 202638.9%21.3%17.3%9.5%5%5.5%2.6%
        Aug 202634.7%23.2%18.9%8.3%5.5%6.8%2.5%
        Sep 202636.7%20%20%10.9%4.9%4.8%2.6%

        How has the Monkey Music and Rugbytots comparison changed over the last 12 months?

        3 findings

        How did search popularity change for United Kingdom kids activity classes in September 2026?

        2 changes
        1. In September 2026, Monkey Music gained share of searches among kids activity classes in the United Kingdom, from 8.3% to 10.9%.

        2. In September 2026, Rugbytots lost share of searches among kids activity classes in the United Kingdom, from 23.2% to 20%.

        How are branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using Monkey Music’s and Rugbytots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Monkey Music

        1 branded search term

        • monkey music

        Rugbytots

        1 branded search term

        • rugbytots

        How the Brand Demand Index is measured

        Other head-to-heads among kids activity classes

        Creator with pink hair and a pink jacket

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