Monkey Music vs Rugbytots:Which is more popular?
In September 2026, Rugbytots had more branded searches than Monkey Music among kids activity classes in the United Kingdom. Rugbytots had about 9,900 branded searches, while Monkey Music had 5,400. Rugbytots made up 20% of all kids activity class searches we track, and Monkey Music accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about kids activity classes, neither Monkey Music nor Rugbytots appeared in any of the five answers.
Who do people search for more?
Rugbytots, about 83% more searches than Monkey Music
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top kids activity classes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Monkey Music nor Rugbytots showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tumble Tots2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gymboree Play & Music2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Kickers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rugbytots0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monkey Music0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sing and Sign0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diddi Dance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids activity classes
5 answers
Asked ChatGPT
“What are the best baby and toddler classes in the UK?”
Asked ChatGPT
“Which toddler class franchise is best for my child?”
Asked ChatGPT
“What classes can I take my toddler to near me?”
Searched Google, AI Overview
“preschool activities”
Searched Google, AI Overview
“music classes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Monkey Music or Rugbytots more popular in search?
This chart shows how often people search Google for Monkey Music and Rugbytots by name. Each line represents a brand's share of searches for all seven kids activity class brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Rugbytots, Monkey Music. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Kickers | Rugbytots | Tumble Tots | Monkey Music | Sing and Sign | Gymboree Play & Music | Diddi Dance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.3% | 19.3% | 10.5% | 5.7% | 6.6% | 3.1% |
| Nov 2025 | 32.9% | 22% | 17.9% | 12% | 6.5% | 6% | 2.7% |
| Dec 2025 | 35.5% | 19.4% | 19.4% | 10.4% | 5.7% | 6.4% | 3.2% |
| Jan 2026 | 37.4% | 20.4% | 20.4% | 9.1% | 4.9% | 5.3% | 2.7% |
| Feb 2026 | 34.7% | 23.2% | 19% | 8.5% | 5.6% | 5.8% | 3.1% |
| Mar 2026 | 34.5% | 23.1% | 18.9% | 10.3% | 5.6% | 5.4% | 2.3% |
| Apr 2026 | 34.2% | 22.9% | 18.7% | 10.2% | 5.4% | 5.9% | 2.8% |
| May 2026 | 39% | 21.3% | 17.4% | 9.5% | 5% | 5.5% | 2.3% |
| Jun 2026 | 35.7% | 19.5% | 19.5% | 10.6% | 5.6% | 6.1% | 3% |
| Jul 2026 | 38.9% | 21.3% | 17.3% | 9.5% | 5% | 5.5% | 2.6% |
| Aug 2026 | 34.7% | 23.2% | 18.9% | 8.3% | 5.5% | 6.8% | 2.5% |
| Sep 2026 | 36.7% | 20% | 20% | 10.9% | 4.9% | 4.8% | 2.6% |
How has the Monkey Music and Rugbytots comparison changed over the last 12 months?
3 findings
- Rugbytots was ahead of Monkey Music in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Monkey Music’s share of searches among kids activity classes in the United Kingdom moved from 10.5% to 10.9%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Rugbytots’ share of searches among kids activity classes in the United Kingdom moved from 19.3% to 20%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom kids activity classes in September 2026?
2 changes

In September 2026, Monkey Music gained share of searches among kids activity classes in the United Kingdom, from 8.3% to 10.9%.

In September 2026, Rugbytots lost share of searches among kids activity classes in the United Kingdom, from 23.2% to 20%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Monkey Music’s and Rugbytots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monkey Music
1 branded search term
- monkey music
Rugbytots
1 branded search term
- rugbytots
Other head-to-heads among kids activity classes

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