Simpson Travel vs Vintage Travel:Which is more popular?
In September 2026, Simpson Travel had more branded searches than Vintage Travel among villa holiday companies in the United Kingdom. Simpson Travel had about 8,100 branded searches, while Vintage Travel had 4,400. Simpson Travel made up 8.5% of all villa holiday company searches we track, and Vintage Travel accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about villa holiday companies, Simpson Travel and Vintage Travel each appeared in one of the five answers.
Who do people search for more?
Simpson Travel, about 84% more searches than Vintage Travel
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top villa holiday companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simpson Travel and Vintage Travel were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jet2Villas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Villa Plus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oliver's Travels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Villas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Simpson Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vintage Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about villa holiday companies
5 answers
Asked ChatGPT
“What's the best company to book a villa holiday with from the UK?”
Asked ChatGPT
“Which villa companies are best for families wanting a private pool?”
Asked ChatGPT
“Is it better to book a villa through a tour operator or directly?”
Searched Google, AI Overview
“villa holidays”
Searched Google, AI Overview
“villas with private pool”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Simpson Travel or Vintage Travel more popular in search?
This chart shows how often people search Google for Simpson Travel and Vintage Travel by name. Each line represents a brand's share of searches for all six villa holiday companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Simpson Travel, Vintage Travel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Villa Plus | Jet2Villas | Oliver's Travels | Simpson Travel | James Villas | Vintage Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 8.4% | 6.9% | 4.6% | 3.7% |
| Nov 2025 | 40.4% | 33.1% | 9.8% | 8% | 4.3% | 4.3% |
| Dec 2025 | 39% | 21.3% | 14.3% | 7.8% | 14.3% | 3.4% |
| Jan 2026 | 36.8% | 24.6% | 9% | 6% | 20.2% | 3.3% |
| Feb 2026 | 41.3% | 27.6% | 8.3% | 6.8% | 12.4% | 3.7% |
| Mar 2026 | 36.1% | 29.5% | 10.8% | 8.8% | 8.8% | 5.9% |
| Apr 2026 | 41.3% | 27.6% | 8.3% | 8.3% | 10.1% | 4.5% |
| May 2026 | 42% | 28.1% | 8.4% | 8.4% | 8.4% | 4.6% |
| Jun 2026 | 42.7% | 28.6% | 7% | 8.5% | 8.5% | 4.7% |
| Jul 2026 | 36.8% | 36.8% | 7.4% | 9% | 6% | 4% |
| Aug 2026 | 40.1% | 32.8% | 8% | 8% | 6.6% | 4.4% |
| Sep 2026 | 42.5% | 28.4% | 10.4% | 8.5% | 5.7% | 4.6% |
How has the Simpson Travel and Vintage Travel comparison changed over the last 12 months?
3 findings
- Simpson Travel was ahead of Vintage Travel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Vintage Travel’s share of searches among villa holiday companies in the United Kingdom moved from 3.7% to 4.6%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for United Kingdom villa holiday companies in September 2026?
2 changes
Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Vintage Travel in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Simpson Travel’s and Vintage Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simpson Travel
1 branded search term
- simpson travel
Vintage Travel
1 branded search term
- vintage travel
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