James Villas vs Villa Plus:Which is more popular?
In September 2026, Villa Plus had more branded searches than James Villas among villa holiday companies in the United Kingdom. Villa Plus had about 40,500 branded searches, while James Villas had 5,400. Villa Plus made up 42.5% of all villa holiday company searches we track, and James Villas accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about villa holiday companies, Villa Plus appeared in three of the five answers and James Villas in two. Villa Plus was mentioned before James Villas in three out of four answers.
Who do people search for more?
Villa Plus, about 8 searches for every 1 for James Villas
Who does AI mention more?
Villa Plus, mentioned in 3 of 5 answers, James Villas in 2
Who does AI recommend more?
Villa Plus, named ahead of James Villas in 3 of 4 answers
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Top villa holiday companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Villa Plus was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. James Villas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Villa Plus was listed before James Villas in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jet2Villas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Villa Plus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oliver's Travels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Villas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simpson Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vintage Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about villa holiday companies
5 answers
Asked ChatGPT
“What's the best company to book a villa holiday with from the UK?”
Asked ChatGPT
“Which villa companies are best for families wanting a private pool?”
Asked ChatGPT
“Is it better to book a villa through a tour operator or directly?”
Searched Google, AI Overview
“villa holidays”
Searched Google, AI Overview
“villas with private pool”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is James Villas or Villa Plus more popular in search?
This chart shows how often people search Google for James Villas and Villa Plus by name. Each line represents a brand's share of searches for all six villa holiday companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Villa Plus, James Villas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Villa Plus | Jet2Villas | Oliver's Travels | Simpson Travel | James Villas | Vintage Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 8.4% | 6.9% | 4.6% | 3.7% |
| Nov 2025 | 40.4% | 33.1% | 9.8% | 8% | 4.3% | 4.3% |
| Dec 2025 | 39% | 21.3% | 14.3% | 7.8% | 14.3% | 3.4% |
| Jan 2026 | 36.8% | 24.6% | 9% | 6% | 20.2% | 3.3% |
| Feb 2026 | 41.3% | 27.6% | 8.3% | 6.8% | 12.4% | 3.7% |
| Mar 2026 | 36.1% | 29.5% | 10.8% | 8.8% | 8.8% | 5.9% |
| Apr 2026 | 41.3% | 27.6% | 8.3% | 8.3% | 10.1% | 4.5% |
| May 2026 | 42% | 28.1% | 8.4% | 8.4% | 8.4% | 4.6% |
| Jun 2026 | 42.7% | 28.6% | 7% | 8.5% | 8.5% | 4.7% |
| Jul 2026 | 36.8% | 36.8% | 7.4% | 9% | 6% | 4% |
| Aug 2026 | 40.1% | 32.8% | 8% | 8% | 6.6% | 4.4% |
| Sep 2026 | 42.5% | 28.4% | 10.4% | 8.5% | 5.7% | 4.6% |
How has the James Villas and Villa Plus comparison changed over the last 12 months?
3 findings
- Villa Plus was ahead of James Villas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, James Villas’ share of searches among villa holiday companies in the United Kingdom moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Villa Plus’ share of searches among villa holiday companies in the United Kingdom moved from 42.1% to 42.5%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United Kingdom villa holiday companies in September 2026?
2 changes
In September 2026, Villa Plus gained share of searches among villa holiday companies in the United Kingdom, from 40.1% to 42.5%.
In September 2026, James Villas lost share of searches among villa holiday companies in the United Kingdom, from 6.6% to 5.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using James Villas’ and Villa Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
James Villas
1 branded search term
- james villas
Villa Plus
1 branded search term
- villa plus
Other head-to-heads among villa holiday companies
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