How popular isVilla Plus?
In September 2026, people searched for Villa Plus by name about 40,500 times in the United Kingdom, about the same as the previous year. These searches made up 42.5% of all United Kingdom villa holiday company searches, placing Villa Plus first out of six companies. When we asked both ChatGPT and Google AI Overviews about villa holiday companies, Villa Plus appeared in three of the five answers and was the second most recommended of the six.
Villa Plus is the most searched of 6 competitors and the second most recommended in AI answers.
Villa PlusShare of searches 42.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Jet2VillasShare of searches 28.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Oliver's TravelsShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Simpson TravelShare of searches 8.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
James VillasShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top villa holiday companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Villa Plus was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Villa Plus is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jet2Villas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Villa Plus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oliver's Travels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- James Villas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simpson Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vintage Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about villa holiday companies
5 answers
Asked ChatGPT
“What's the best company to book a villa holiday with from the UK?”
Asked ChatGPT
“Which villa companies are best for families wanting a private pool?”
Asked ChatGPT
“Is it better to book a villa through a tour operator or directly?”
Searched Google, AI Overview
“villa holidays”
Searched Google, AI Overview
“villas with private pool”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which villa holiday companies compete with Villa Plus?
Share of searches by month for Villa Plus, Jet2Villas, Oliver's Travels, Simpson Travel, James Villas, Vintage Travel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Villa Plus | Jet2Villas | Oliver's Travels | Simpson Travel | James Villas | Vintage Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 8.4% | 6.9% | 4.6% | 3.7% |
| Nov 2025 | 40.4% | 33.1% | 9.8% | 8% | 4.3% | 4.3% |
| Dec 2025 | 39% | 21.3% | 14.3% | 7.8% | 14.3% | 3.4% |
| Jan 2026 | 36.8% | 24.6% | 9% | 6% | 20.2% | 3.3% |
| Feb 2026 | 41.3% | 27.6% | 8.3% | 6.8% | 12.4% | 3.7% |
| Mar 2026 | 36.1% | 29.5% | 10.8% | 8.8% | 8.8% | 5.9% |
| Apr 2026 | 41.3% | 27.6% | 8.3% | 8.3% | 10.1% | 4.5% |
| May 2026 | 42% | 28.1% | 8.4% | 8.4% | 8.4% | 4.6% |
| Jun 2026 | 42.7% | 28.6% | 7% | 8.5% | 8.5% | 4.7% |
| Jul 2026 | 36.8% | 36.8% | 7.4% | 9% | 6% | 4% |
| Aug 2026 | 40.1% | 32.8% | 8% | 8% | 6.6% | 4.4% |
| Sep 2026 | 42.5% | 28.4% | 10.4% | 8.5% | 5.7% | 4.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 40.5K | -33.1% | +2.3 points | |
| 2, held 2nd | 28.4% | 27.1K | -45.3% | -4.4 points | |
| 3, held 3rd | 10.4% | 9.9K | -18.2% | +2.3 points | |
| 4, held 4th | 8.5% | 8.1K | -33.1% | +0.5 points | |
| 5, held 5th | 5.7% | 5.4K | -45.5% | -0.9 points | |
| 6, held 6th | 4.6% | 4.4K | -33.3% | +0.2 points |
42.5%
Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share +2.3 points.
28.4%
Held 2nd. 27.1K estimated branded searches, -45.3% vs prior month. Share -4.4 points.
10.4%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share +2.3 points.
8.5%
Held 4th. 8.1K estimated branded searches, -33.1% vs prior month. Share +0.5 points.
5.7%
Held 5th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.9 points.
4.6%
Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share +0.2 points.
Compare popularity between Villa Plus and its closest rivals
Every comparison with Villa Plus
5 comparisons
How has branded search demand for Villa Plus changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Villa Plus in the United Kingdom held steady at 40.5K.
- Across the 12 months ending September 2026, Villa Plus’ share of searches among villa holiday companies in the United Kingdom peaked at 42.7% in June 2026 and was lowest at 36.1% in March 2026.
How did search popularity change for United Kingdom villa holiday companies in September 2026?
6 changes
In September 2026, Oliver's Travels gained share of searches among villa holiday companies in the United Kingdom, from 8% to 10.4%.
In September 2026, Villa Plus gained share of searches among villa holiday companies in the United Kingdom, from 40.1% to 42.5%.
In September 2026, Jet2Villas lost share of searches among villa holiday companies in the United Kingdom, from 32.8% to 28.4%.
In September 2026, James Villas lost share of searches among villa holiday companies in the United Kingdom, from 6.6% to 5.7%.
Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Vintage Travel in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are Villa Plus’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Villa Plus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- villa plus
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