Villa holiday companies in the United Kingdom:Which are most popular?

Name: Villa holiday companies in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Villa Plus was the most searched villa holiday company in the United Kingdom, accounting for 42.5% of all searches among the six companies we track. When we checked with ChatGPT and Google AI Overviews, Jet2Villas was mentioned most often, in four of the five answers. Jet2Villas was recommended most often, coming first in two out of four responses that gave a list.

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Top villa holiday companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jet2Villas was mentioned most often, in four of the five answers. Jet2Villas was recommended most often, coming first in two out of four answers that gave a list. Villa Plus was second, and James Villas was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Jet2Villas	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Villa Plus	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Oliver's Travels	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
James Villas	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Simpson Travel	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Vintage Travel	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Jet2Villas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Villa Plus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oliver's Travels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Villas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simpson Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vintage Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about villa holiday companies

5 answers

Asked ChatGPT
“What's the best company to book a villa holiday with from the UK?”
Asked ChatGPT
“Which villa companies are best for families wanting a private pool?”
Asked ChatGPT
“Is it better to book a villa through a tour operator or directly?”
Searched Google, AI Overview
“villa holidays”
1. 1Jet2Villas
2. 2Villa Plus
Searched Google, AI Overview
“villas with private pool”
1. 1James Villas
2. 2Jet2Villas

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which villa holiday companies do people search for most?

This chart shows how often people search Google for each villa holiday company by name. Each line represents a brand's share of searches for all six villa holiday companies we track, month by month, from searches in United Kingdom.

Share of searches among villa holiday companies in the United Kingdom, by month

Month	Villa Plus	Jet2Villas	Oliver's Travels	Simpson Travel	James Villas	Vintage Travel
Oct 2025	42.1%	34.4%	8.4%	6.9%	4.6%	3.7%
Nov 2025	40.4%	33.1%	9.8%	8%	4.3%	4.3%
Dec 2025	39%	21.3%	14.3%	7.8%	14.3%	3.4%
Jan 2026	36.8%	24.6%	9%	6%	20.2%	3.3%
Feb 2026	41.3%	27.6%	8.3%	6.8%	12.4%	3.7%
Mar 2026	36.1%	29.5%	10.8%	8.8%	8.8%	5.9%
Apr 2026	41.3%	27.6%	8.3%	8.3%	10.1%	4.5%
May 2026	42%	28.1%	8.4%	8.4%	8.4%	4.6%
Jun 2026	42.7%	28.6%	7%	8.5%	8.5%	4.7%
Jul 2026	36.8%	36.8%	7.4%	9%	6%	4%
Aug 2026	40.1%	32.8%	8%	8%	6.6%	4.4%
Sep 2026	42.5%	28.4%	10.4%	8.5%	5.7%	4.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Villa Plus	42.5%	40.5K	-33.1%	+2.3 points
2, held 2nd	Jet2Villas Jet2	28.4%	27.1K	-45.3%	-4.4 points
3, held 3rd	Oliver's Travels	10.4%	9.9K	-18.2%	+2.3 points
4, held 4th	Simpson Travel	8.5%	8.1K	-33.1%	+0.5 points
5, held 5th	James Villas	5.7%	5.4K	-45.5%	-0.9 points
6, held 6th	Vintage Travel	4.6%	4.4K	-33.3%	+0.2 points

1.Villa Plus
42.5%
Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share +2.3 points.
2.Jet2Villas
28.4%
Held 2nd. 27.1K estimated branded searches, -45.3% vs prior month. Share -4.4 points.
3.Oliver's Travels
10.4%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share +2.3 points.
4.Simpson Travel
8.5%
Held 4th. 8.1K estimated branded searches, -33.1% vs prior month. Share +0.5 points.
5.James Villas
5.7%
Held 5th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.9 points.
6.Vintage Travel
4.6%
Held 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share +0.2 points.

Which brand is most popular in search among villa holiday companies in the United Kingdom?

6 brands

In September 2026, Villa Plus was the most searched among villa holiday companies in the United Kingdom, with an estimated 40.5K branded searches, 42.5% of all searches for the six we track. Jet2Villas is in 2nd place, 14 percentage points behind at 28.4%.

United Kingdom villa holiday companies, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Villa Plus	42.1% → 42.5%	42.7%Jun 2026	36.1%Mar 2026	1st
Jet2Villas	34.4% → 28.4%	36.8%Jul 2026	21.3%Dec 2025	2nd
Oliver's Travels	8.4% → 10.4%	14.3%Dec 2025	7%Jun 2026	3rd
Simpson Travel	6.9% → 8.5%	9%Jul 2026	6%Jan 2026	4th
James Villas	4.6% → 5.7%	20.2%Jan 2026	4.3%Nov 2025	5th
Vintage Travel	3.7% → 4.6%	5.9%Mar 2026	3.3%Jan 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, Jet2Villas’ share of searches among villa holiday companies in the United Kingdom decreased from 34.4% to 28.4%.
Across the 12 months ending September 2026, Oliver's Travels’ share of searches among villa holiday companies in the United Kingdom increased from 8.4% to 10.4%.
Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom increased from 6.9% to 8.5%.
Across the 12 months ending September 2026, James Villas’ share of searches among villa holiday companies in the United Kingdom increased from 4.6% to 5.7%.
Across the 12 months ending September 2026, Vintage Travel’s share of searches among villa holiday companies in the United Kingdom increased from 3.7% to 4.6%.
Across the 12 months ending September 2026, Villa Plus’ share of searches among villa holiday companies in the United Kingdom peaked at 42.7% in June 2026 and was lowest at 36.1% in March 2026.
Across the 12 months ending September 2026, Jet2Villas’ share of searches among villa holiday companies in the United Kingdom peaked at 36.8% in July 2026 and was lowest at 21.3% in December 2025.
Across the 12 months ending September 2026, Oliver's Travels’ share of searches among villa holiday companies in the United Kingdom peaked at 14.3% in December 2025 and was lowest at 7% in June 2026.
Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom peaked at 9% in July 2026 and was lowest at 6% in January 2026.
Across the 12 months ending September 2026, James Villas’ share of searches among villa holiday companies in the United Kingdom peaked at 20.2% in January 2026 and was lowest at 4.3% in November 2025.
Across the 12 months ending September 2026, Vintage Travel’s share of searches among villa holiday companies in the United Kingdom peaked at 5.9% in March 2026 and was lowest at 3.3% in January 2026.
Across the 12 months ending September 2026, Villa Plus held steady: its share of searches among villa holiday companies in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom villa holiday companies in September 2026?

6 changes

In September 2026, Oliver's Travels gained share of searches among villa holiday companies in the United Kingdom, from 8% to 10.4%.
In September 2026, Villa Plus gained share of searches among villa holiday companies in the United Kingdom, from 40.1% to 42.5%.
In September 2026, Jet2Villas lost share of searches among villa holiday companies in the United Kingdom, from 32.8% to 28.4%.
In September 2026, James Villas lost share of searches among villa holiday companies in the United Kingdom, from 6.6% to 5.7%.
Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Vintage Travel in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

How are branded searches counted for villa holiday companies?

6 search terms

Each brand's share of searches among villa holiday companies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.