James Villas vs Simpson Travel:Which is more popular in the United Kingdom?
In September 2026, Simpson Travel had more branded searches than James Villas among villa holiday companies in the United Kingdom. Simpson Travel had about 8,100 branded searches, while James Villas had 5,400. Simpson Travel made up 8.5% of all villa holiday company searches we track, and James Villas accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about villa holiday companies, James Villas appeared in two of the five answers and Simpson Travel in one. James Villas was mentioned before Simpson Travel in two out of three answers that named either.
Who do people search for more?
Simpson Travel, about 50% more searches than James Villas
Who does AI mention more?
James Villas, mentioned in 2 of 5 answers, Simpson Travel in 1
Who does AI recommend more?
James Villas, named ahead of Simpson Travel in 2 of 3 answers
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Top villa holiday companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, James Villas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Simpson Travel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Villas was listed before Simpson Travel in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jet2Villas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Villa Plus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oliver's Travels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- James Villas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simpson Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vintage Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about villa holiday companies
5 answers
Asked ChatGPT
“What's the best company to book a villa holiday with from the UK?”
Asked ChatGPT
“Which villa companies are best for families wanting a private pool?”
Asked ChatGPT
“Is it better to book a villa through a tour operator or directly?”
Searched Google, AI Overview
“villa holidays”
Searched Google, AI Overview
“villas with private pool”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is James Villas or Simpson Travel more popular in search?
This chart shows how often people search Google for James Villas and Simpson Travel by name. Each line represents a brand's share of searches for all six villa holiday companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Simpson Travel, James Villas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Villa Plus | Jet2Villas | Oliver's Travels | Simpson Travel | James Villas | Vintage Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 8.4% | 6.9% | 4.6% | 3.7% |
| Nov 2025 | 40.4% | 33.1% | 9.8% | 8% | 4.3% | 4.3% |
| Dec 2025 | 39% | 21.3% | 14.3% | 7.8% | 14.3% | 3.4% |
| Jan 2026 | 36.8% | 24.6% | 9% | 6% | 20.2% | 3.3% |
| Feb 2026 | 41.3% | 27.6% | 8.3% | 6.8% | 12.4% | 3.7% |
| Mar 2026 | 36.1% | 29.5% | 10.8% | 8.8% | 8.8% | 5.9% |
| Apr 2026 | 41.3% | 27.6% | 8.3% | 8.3% | 10.1% | 4.5% |
| May 2026 | 42% | 28.1% | 8.4% | 8.4% | 8.4% | 4.6% |
| Jun 2026 | 42.7% | 28.6% | 7% | 8.5% | 8.5% | 4.7% |
| Jul 2026 | 36.8% | 36.8% | 7.4% | 9% | 6% | 4% |
| Aug 2026 | 40.1% | 32.8% | 8% | 8% | 6.6% | 4.4% |
| Sep 2026 | 42.5% | 28.4% | 10.4% | 8.5% | 5.7% | 4.6% |
How has branded search for James Villas and Simpson Travel changed in the United Kingdom over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: James Villas took it in December 2025, Simpson Travel took it in July 2026.
- Across the 12 months ending September 2026, James Villas’ share of searches among villa holiday companies in the United Kingdom moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for United Kingdom villa holiday companies in September 2026?
2 changes
In September 2026, James Villas lost share of searches among villa holiday companies in the United Kingdom, from 6.6% to 5.7%.
Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are James Villas’ and Simpson Travel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using James Villas’ and Simpson Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
James Villas
1 branded search term
- james villas
Simpson Travel
1 branded search term
- simpson travel
Other head-to-heads among villa holiday companies
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