Simpson Travel vs Villa Plus:Which is more popular?
In September 2026, Villa Plus had more branded searches than Simpson Travel among villa holiday companies in the United Kingdom. Villa Plus had about 40,500 branded searches, while Simpson Travel had 8,100. Villa Plus made up 42.5% of all villa holiday company searches we track, and Simpson Travel accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about villa holiday companies, Villa Plus appeared in three of the five answers and Simpson Travel in one. Villa Plus was mentioned before Simpson Travel in every answer that named either.
Who do people search for more?
Villa Plus, about 5 searches for every 1 for Simpson Travel
Who does AI mention more?
Villa Plus, mentioned in 3 of 5 answers, Simpson Travel in 1
Who does AI recommend more?
Villa Plus, named ahead of Simpson Travel in 3 of 3 answers
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Top villa holiday companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Villa Plus was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Simpson Travel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Villa Plus was listed before Simpson Travel in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jet2Villas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Villa Plus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oliver's Travels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Villas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simpson Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vintage Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about villa holiday companies
5 answers
Asked ChatGPT
“What's the best company to book a villa holiday with from the UK?”
Asked ChatGPT
“Which villa companies are best for families wanting a private pool?”
Asked ChatGPT
“Is it better to book a villa through a tour operator or directly?”
Searched Google, AI Overview
“villa holidays”
Searched Google, AI Overview
“villas with private pool”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Simpson Travel or Villa Plus more popular in search?
This chart shows how often people search Google for Simpson Travel and Villa Plus by name. Each line represents a brand's share of searches for all six villa holiday companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Villa Plus, Simpson Travel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Villa Plus | Jet2Villas | Oliver's Travels | Simpson Travel | James Villas | Vintage Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 8.4% | 6.9% | 4.6% | 3.7% |
| Nov 2025 | 40.4% | 33.1% | 9.8% | 8% | 4.3% | 4.3% |
| Dec 2025 | 39% | 21.3% | 14.3% | 7.8% | 14.3% | 3.4% |
| Jan 2026 | 36.8% | 24.6% | 9% | 6% | 20.2% | 3.3% |
| Feb 2026 | 41.3% | 27.6% | 8.3% | 6.8% | 12.4% | 3.7% |
| Mar 2026 | 36.1% | 29.5% | 10.8% | 8.8% | 8.8% | 5.9% |
| Apr 2026 | 41.3% | 27.6% | 8.3% | 8.3% | 10.1% | 4.5% |
| May 2026 | 42% | 28.1% | 8.4% | 8.4% | 8.4% | 4.6% |
| Jun 2026 | 42.7% | 28.6% | 7% | 8.5% | 8.5% | 4.7% |
| Jul 2026 | 36.8% | 36.8% | 7.4% | 9% | 6% | 4% |
| Aug 2026 | 40.1% | 32.8% | 8% | 8% | 6.6% | 4.4% |
| Sep 2026 | 42.5% | 28.4% | 10.4% | 8.5% | 5.7% | 4.6% |
How has the Simpson Travel and Villa Plus comparison changed over the last 12 months?
3 findings
- Villa Plus was ahead of Simpson Travel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Villa Plus’ share of searches among villa holiday companies in the United Kingdom moved from 42.1% to 42.5%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United Kingdom villa holiday companies in September 2026?
2 changes
In September 2026, Villa Plus gained share of searches among villa holiday companies in the United Kingdom, from 40.1% to 42.5%.
Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Simpson Travel’s and Villa Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Simpson Travel
1 branded search term
- simpson travel
Villa Plus
1 branded search term
- villa plus
Other head-to-heads among villa holiday companies
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