Savills vs Winkworth:Which is more popular?
In September 2026, Savills had more branded searches than Winkworth among estate agents in the United Kingdom. Savills had about 90,500 branded searches, while Winkworth had 22,200. Savills made up 35.8% of all estate agent searches we track, and Winkworth accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about estate agents, Savills and Winkworth each appeared in one of the three answers.
Who do people search for more?
Savills, about 4 searches for every 1 for Winkworth
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
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Top estate agents in ChatGPT and Google AI Overviews
In three ChatGPT questions, Savills and Winkworth were each mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Connells2 of 3Named in 2 of 3 ChatGPT answers- Savills1 of 3Named in 1 of 3 ChatGPT answers
Knight Frank1 of 3Named in 1 of 3 ChatGPT answers
Winkworth1 of 3Named in 1 of 3 ChatGPT answers
Hamptons1 of 3Named in 1 of 3 ChatGPT answers
Foxtons0 of 3Named in 0 of 3 ChatGPT answers
Chestertons0 of 3Named in 0 of 3 ChatGPT answers
Your Move0 of 3Named in 0 of 3 ChatGPT answers
See every answer about estate agents
3 answers
Asked ChatGPT
“Which estate agent should I use to sell my house in the UK?”
Asked ChatGPT
“What are the best estate agents in the UK?”
Asked ChatGPT
“What's the best estate agent chain in the UK for lettings?”
Searched Google, AI Overview
“estate agents”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“estate agents near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Savills or Winkworth more popular in search?
This chart shows how often people search Google for Savills and Winkworth by name. Each line represents a brand's share of searches for all eight estate agents we track, month by month, from searches in United Kingdom.
Share of searches by month for Savills, Winkworth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Savills | Foxtons | Connells | Knight Frank | Winkworth | Chestertons | Hamptons | Your Move |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 18.8% | 15.4% | 12.6% | 8.4% | 6.9% | 2.5% | 1.1% |
| Nov 2025 | 33.8% | 18.5% | 15.1% | 12.4% | 8.3% | 8.3% | 2.5% | 1.1% |
| Dec 2025 | 34% | 18.6% | 15.3% | 12.5% | 8.3% | 8.3% | 2% | 0.9% |
| Jan 2026 | 34.5% | 18.9% | 15.4% | 12.6% | 8.5% | 6.9% | 2.1% | 1.1% |
| Feb 2026 | 37.1% | 16.6% | 16.6% | 11.1% | 9.1% | 6.1% | 2.2% | 1.2% |
| Mar 2026 | 33.1% | 18.1% | 18.1% | 12.1% | 8.1% | 6.6% | 2.4% | 1.3% |
| Apr 2026 | 34.2% | 18.7% | 15.3% | 12.5% | 8.4% | 6.8% | 3.1% | 1.1% |
| May 2026 | 35% | 19.1% | 15.6% | 10.5% | 8.6% | 7% | 3.1% | 1.1% |
| Jun 2026 | 35% | 19.1% | 15.6% | 10.5% | 8.6% | 7% | 3.1% | 1.1% |
| Jul 2026 | 36.1% | 19.7% | 13.2% | 10.8% | 8.9% | 7.2% | 2.6% | 1.4% |
| Aug 2026 | 35.8% | 19.6% | 13.1% | 10.7% | 8.8% | 7.2% | 2.6% | 2.1% |
| Sep 2026 | 35.8% | 19.6% | 13.1% | 10.7% | 8.8% | 7.2% | 2.6% | 2.1% |
How has the Savills and Winkworth comparison changed over the last 12 months?
3 findings
- Savills was ahead of Winkworth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Savills’ share of searches among estate agents in the United Kingdom moved from 34.4% to 35.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Winkworth’s share of searches among estate agents in the United Kingdom moved from 8.4% to 8.8%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United Kingdom estate agents in September 2026?
0 changes
Neither Savills nor Winkworth moved beyond provider rounding among estate agents in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Savills’ and Winkworth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among estate agents
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