Brandwave

Connells vs Foxtons:Which is more popular?

In September 2026, Foxtons had more branded searches than Connells among estate agents in the United Kingdom. Foxtons had about 49,500 branded searches, while Connells had 33,100. Foxtons made up 19.6% of all estate agent searches we track, and Connells accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about estate agents, Connells appeared in two of the three answers and Foxtons in none.

Among estate agents in the United Kingdom in September 2026

Who do people search for more?

Foxtons, about 50% more searches than Connells

Foxtons 49.5K searchesConnells 33.1K searches

Who does AI mention more?

Connells, mentioned in 2 of 3 answers, Foxtons in 0

Connells in 2 of 3Foxtons in 0 of 3

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Top estate agents in ChatGPT and Google AI Overviews

In three ChatGPT questions, Connells was mentioned in two out of three: in two of the three ChatGPT answers. Foxtons did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Connells2 of 3Named in 2 of 3 ChatGPT answers
  • Savills1 of 3Named in 1 of 3 ChatGPT answers
  • Knight Frank1 of 3Named in 1 of 3 ChatGPT answers
  • Winkworth1 of 3Named in 1 of 3 ChatGPT answers
  • Hamptons1 of 3Named in 1 of 3 ChatGPT answers
  • Foxtons0 of 3Named in 0 of 3 ChatGPT answers
  • Chestertons0 of 3Named in 0 of 3 ChatGPT answers
  • Your Move0 of 3Named in 0 of 3 ChatGPT answers

See every answer about estate agents

3 answers
  • Asked ChatGPT

    “Which estate agent should I use to sell my house in the UK?”

    1. 1Hamptons
  • Asked ChatGPT

    “What are the best estate agents in the UK?”

    1. 1Savills
    2. 2Knight Frank
    3. 3Winkworth
    4. 4Connells
  • Asked ChatGPT

    “What's the best estate agent chain in the UK for lettings?”

    1. 1Connells
  • Searched Google, AI Overview

    “estate agents”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “estate agents near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Connells or Foxtons more popular in search?

This chart shows how often people search Google for Connells and Foxtons by name. Each line represents a brand's share of searches for all eight estate agents we track, month by month, from searches in United Kingdom.

Connells and Foxtons among estate agents in the United Kingdom, by month

Share of searches by month for Foxtons, Connells. The figures are in the table below the chart.

View monthly share of searches table
MonthSavillsFoxtonsConnellsKnight FrankWinkworthChestertonsHamptonsYour Move
Oct 202534.4%18.8%15.4%12.6%8.4%6.9%2.5%1.1%
Nov 202533.8%18.5%15.1%12.4%8.3%8.3%2.5%1.1%
Dec 202534%18.6%15.3%12.5%8.3%8.3%2%0.9%
Jan 202634.5%18.9%15.4%12.6%8.5%6.9%2.1%1.1%
Feb 202637.1%16.6%16.6%11.1%9.1%6.1%2.2%1.2%
Mar 202633.1%18.1%18.1%12.1%8.1%6.6%2.4%1.3%
Apr 202634.2%18.7%15.3%12.5%8.4%6.8%3.1%1.1%
May 202635%19.1%15.6%10.5%8.6%7%3.1%1.1%
Jun 202635%19.1%15.6%10.5%8.6%7%3.1%1.1%
Jul 202636.1%19.7%13.2%10.8%8.9%7.2%2.6%1.4%
Aug 202635.8%19.6%13.1%10.7%8.8%7.2%2.6%2.1%
Sep 202635.8%19.6%13.1%10.7%8.8%7.2%2.6%2.1%

How has the Connells and Foxtons comparison changed over the last 12 months?

3 findings
  • Foxtons was ahead of Connells in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Connells’ share of searches among estate agents in the United Kingdom moved from 15.4% to 13.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Foxtons’ share of searches among estate agents in the United Kingdom moved from 18.8% to 19.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for United Kingdom estate agents in September 2026?

1 change
  1. Estimated monthly branded searches for Connells in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Connells’ and Foxtons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connells

1 branded search term

  • connells

Foxtons

1 branded search term

  • foxtons

How the Brand Demand Index is measured

Other head-to-heads among estate agents

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