Brandwave

How popular isSavills?

In September 2026, people searched for Savills by name about 90,500 times in the United Kingdom, about the same as the previous year. These searches made up 35.8% of all United Kingdom estate agent searches, placing Savills first out of eight agents. When we asked both ChatGPT and Google AI Overviews about estate agents, Savills appeared in one of the three answers.

Search and AI answers in September 2026

Savills is the most searched of 8 competitors.

  1. SavillsShare of searches 35.8%Mentioned in 1 of 3 AI answers
  2. FoxtonsShare of searches 19.6%Mentioned in 0 of 3 AI answers
  3. ConnellsShare of searches 13.1%Mentioned in 2 of 3 AI answers
  4. Knight FrankShare of searches 10.7%Mentioned in 1 of 3 AI answers
  5. WinkworthShare of searches 8.8%Mentioned in 1 of 3 AI answers

+3 more

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Top estate agents in ChatGPT and Google AI Overviews

In three ChatGPT questions, Savills was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Connells2 of 3Named in 2 of 3 ChatGPT answers
  • Savills1 of 3Named in 1 of 3 ChatGPT answers
  • Knight Frank1 of 3Named in 1 of 3 ChatGPT answers
  • Winkworth1 of 3Named in 1 of 3 ChatGPT answers
  • Hamptons1 of 3Named in 1 of 3 ChatGPT answers
  • Foxtons0 of 3Named in 0 of 3 ChatGPT answers
  • Chestertons0 of 3Named in 0 of 3 ChatGPT answers
  • Your Move0 of 3Named in 0 of 3 ChatGPT answers

See every answer about estate agents

3 answers

  • Asked ChatGPT

    “Which estate agent should I use to sell my house in the UK?”

    1. 1Hamptons

  • Asked ChatGPT

    “What are the best estate agents in the UK?”

    1. 1Savills
    2. 2Knight Frank
    3. 3Winkworth
    4. 4Connells

  • Asked ChatGPT

    “What's the best estate agent chain in the UK for lettings?”

    1. 1Connells

  • Searched Google, AI Overview

    “estate agents”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “estate agents near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which estate agents compete with Savills?

Savills against estate agents in the United Kingdom, by month

Share of searches by month for Savills, Foxtons, Connells, Knight Frank, Winkworth, Chestertons, Hamptons, Your Move. The figures are in the table below the chart.

View monthly share of searches table
MonthSavillsFoxtonsConnellsKnight FrankWinkworthChestertonsHamptonsYour Move
Oct 202534.4%18.8%15.4%12.6%8.4%6.9%2.5%1.1%
Nov 202533.8%18.5%15.1%12.4%8.3%8.3%2.5%1.1%
Dec 202534%18.6%15.3%12.5%8.3%8.3%2%0.9%
Jan 202634.5%18.9%15.4%12.6%8.5%6.9%2.1%1.1%
Feb 202637.1%16.6%16.6%11.1%9.1%6.1%2.2%1.2%
Mar 202633.1%18.1%18.1%12.1%8.1%6.6%2.4%1.3%
Apr 202634.2%18.7%15.3%12.5%8.4%6.8%3.1%1.1%
May 202635%19.1%15.6%10.5%8.6%7%3.1%1.1%
Jun 202635%19.1%15.6%10.5%8.6%7%3.1%1.1%
Jul 202636.1%19.7%13.2%10.8%8.9%7.2%2.6%1.4%
Aug 202635.8%19.6%13.1%10.7%8.8%7.2%2.6%2.1%
Sep 202635.8%19.6%13.1%10.7%8.8%7.2%2.6%2.1%

  1. 1.Savills

    35.8%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Foxtons

    19.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Connells

    13.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Knight Frank

    10.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Winkworth

    8.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Chestertons

    7.2%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Hamptons

    2.6%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Your Move

    2.1%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Savills and its closest rivals

Every comparison with Savills

7 comparisons

How has branded search demand for Savills changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Savills in the United Kingdom held steady at 90.5K.
  • Across the 12 months ending September 2026, Savills’ share of searches among estate agents in the United Kingdom increased from 34.4% to 35.8%.
  • Across the 12 months ending September 2026, Savills’ share of searches among estate agents in the United Kingdom peaked at 37.1% in February 2026 and was lowest at 33.1% in March 2026.

How did search popularity change for United Kingdom estate agents in September 2026?

3 changes

  1. Estimated monthly branded searches for Your Move in the United Kingdom rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Connells in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Knight Frank in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Savills’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Savills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • savills

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How the Brand Demand Index is measured

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