Estate agents in the United Kingdom:Which are most popular?

Name: Estate agents in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Savills was the most searched estate agent in the United Kingdom, accounting for 35.8% of all searches among the eight agents we track. When we checked with ChatGPT and Google AI Overviews, Connells was mentioned most often, in two of the three answers.

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Top estate agents in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Connells was mentioned most often, in two of the three answers. Foxtons, which ranked second in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Connells	Named in 2 of 3 ChatGPT answers	2 of 3
Savills	Named in 1 of 3 ChatGPT answers	1 of 3
Knight Frank	Named in 1 of 3 ChatGPT answers	1 of 3
Winkworth	Named in 1 of 3 ChatGPT answers	1 of 3
Hamptons	Named in 1 of 3 ChatGPT answers	1 of 3
Foxtons	Named in 0 of 3 ChatGPT answers	0 of 3
Chestertons	Named in 0 of 3 ChatGPT answers	0 of 3
Your Move	Named in 0 of 3 ChatGPT answers	0 of 3

Connells2 of 3Named in 2 of 3 ChatGPT answers
Savills1 of 3Named in 1 of 3 ChatGPT answers
Knight Frank1 of 3Named in 1 of 3 ChatGPT answers
Winkworth1 of 3Named in 1 of 3 ChatGPT answers
Hamptons1 of 3Named in 1 of 3 ChatGPT answers
Foxtons0 of 3Named in 0 of 3 ChatGPT answers
Chestertons0 of 3Named in 0 of 3 ChatGPT answers
Your Move0 of 3Named in 0 of 3 ChatGPT answers

See every answer about estate agents

3 answers

Asked ChatGPT
“Which estate agent should I use to sell my house in the UK?”
1. 1Hamptons
Asked ChatGPT
“What are the best estate agents in the UK?”
1. 1Savills
2. 2Knight Frank
3. 3Winkworth
4. 4Connells
Asked ChatGPT
“What's the best estate agent chain in the UK for lettings?”
1. 1Connells
Searched Google, AI Overview
“estate agents”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“estate agents near me”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which estate agents do people search for most?

This chart shows how often people search Google for each estate agent by name. Each line represents a brand's share of searches for all eight estate agents we track, month by month, from searches in United Kingdom.

Share of searches among estate agents in the United Kingdom, by month

Month	Savills	Foxtons	Connells	Knight Frank	Winkworth	Chestertons	Hamptons	Your Move
Oct 2025	34.4%	18.8%	15.4%	12.6%	8.4%	6.9%	2.5%	1.1%
Nov 2025	33.8%	18.5%	15.1%	12.4%	8.3%	8.3%	2.5%	1.1%
Dec 2025	34%	18.6%	15.3%	12.5%	8.3%	8.3%	2%	0.9%
Jan 2026	34.5%	18.9%	15.4%	12.6%	8.5%	6.9%	2.1%	1.1%
Feb 2026	37.1%	16.6%	16.6%	11.1%	9.1%	6.1%	2.2%	1.2%
Mar 2026	33.1%	18.1%	18.1%	12.1%	8.1%	6.6%	2.4%	1.3%
Apr 2026	34.2%	18.7%	15.3%	12.5%	8.4%	6.8%	3.1%	1.1%
May 2026	35%	19.1%	15.6%	10.5%	8.6%	7%	3.1%	1.1%
Jun 2026	35%	19.1%	15.6%	10.5%	8.6%	7%	3.1%	1.1%
Jul 2026	36.1%	19.7%	13.2%	10.8%	8.9%	7.2%	2.6%	1.4%
Aug 2026	35.8%	19.6%	13.1%	10.7%	8.8%	7.2%	2.6%	2.1%
Sep 2026	35.8%	19.6%	13.1%	10.7%	8.8%	7.2%	2.6%	2.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month
1, held 1st	Savills	35.8%	90.5K	0%
2, held 2nd	Foxtons	19.6%	49.5K	0%
3, held 3rd	Connells	13.1%	33.1K	0%
4, held 4th	Knight Frank	10.7%	27.1K	0%
5, held 5th	Winkworth	8.8%	22.2K	0%
6, held 6th	Chestertons	7.2%	18.1K	0%
7, held 7th	Hamptons	2.6%	6.6K	0%
8, held 8th	Your Move	2.1%	5.4K	0%

1.Savills
35.8%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.Foxtons
19.6%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.Connells
13.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Knight Frank
10.7%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Winkworth
8.8%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.Chestertons
7.2%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.Hamptons
2.6%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
8.Your Move
2.1%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among estate agents in the United Kingdom?

8 brands

In September 2026, Savills was the most searched among estate agents in the United Kingdom, with an estimated 90.5K branded searches, 35.8% of all searches for the eight we track. Foxtons is in 2nd place, 16.2 percentage points behind at 19.6%.

United Kingdom estate agents, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Savills	34.4% → 35.8%	37.1%Feb 2026	33.1%Mar 2026	1st
Foxtons	18.8% → 19.6%	19.7%Jul 2026	16.6%Feb 2026	2nd
Connells	15.4% → 13.1%	18.1%Mar 2026	13.1%Aug 2026	3rd
Knight Frank	12.6% → 10.7%	12.6%Jan 2026	10.5%May 2026	4th
Winkworth	8.4% → 8.8%	9.1%Feb 2026	8.1%Mar 2026	5th
Chestertons	6.9% → 7.2%	8.3%Dec 2025	6.1%Feb 2026	6th
Hamptons	2.5% → 2.6%	3.1%May 2026	2%Dec 2025	7th
Your Move	1.1% → 2.1%	2.1%Aug 2026	0.9%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Savills’ share of searches among estate agents in the United Kingdom increased from 34.4% to 35.8%.
Across the 12 months ending September 2026, Foxtons’ share of searches among estate agents in the United Kingdom increased from 18.8% to 19.6%.
Across the 12 months ending September 2026, Connells’ share of searches among estate agents in the United Kingdom decreased from 15.4% to 13.1%.
Across the 12 months ending September 2026, Knight Frank’s share of searches among estate agents in the United Kingdom decreased from 12.6% to 10.7%.
Across the 12 months ending September 2026, Your Move’s share of searches among estate agents in the United Kingdom increased from 1.1% to 2.1%.
Across the 12 months ending September 2026, Savills’ share of searches among estate agents in the United Kingdom peaked at 37.1% in February 2026 and was lowest at 33.1% in March 2026.
Across the 12 months ending September 2026, Foxtons’ share of searches among estate agents in the United Kingdom peaked at 19.7% in July 2026 and was lowest at 16.6% in February 2026.
Across the 12 months ending September 2026, Connells’ share of searches among estate agents in the United Kingdom peaked at 18.1% in March 2026 and was lowest at 13.1% in August 2026.
Across the 12 months ending September 2026, Knight Frank’s share of searches among estate agents in the United Kingdom peaked at 12.6% in January 2026 and was lowest at 10.5% in May 2026.
Across the 12 months ending September 2026, Chestertons’ share of searches among estate agents in the United Kingdom peaked at 8.3% in December 2025 and was lowest at 6.1% in February 2026.
Across the 12 months ending September 2026, Hamptons’ share of searches among estate agents in the United Kingdom peaked at 3.1% in May 2026 and was lowest at 2% in December 2025.
Across the 12 months ending September 2026, Your Move’s share of searches among estate agents in the United Kingdom peaked at 2.1% in August 2026 and was lowest at 0.9% in December 2025.
Across the 12 months ending September 2026, Winkworth, Chestertons and Hamptons held steady: their share of searches among estate agents in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom estate agents in September 2026?

3 changes

Estimated monthly branded searches for Your Move in the United Kingdom rose 86.2% over 12 measured months, from 2.9K to 5.4K in September 2026.
Estimated monthly branded searches for Connells in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Knight Frank in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted for estate agents?

8 search terms

Each brand's share of searches among estate agents comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.