Nutmeg vs Wealthify:Which is searched more in United Kingdom?
In September 2026, Wealthify had more branded searches than Nutmeg among robo-advisers in United Kingdom. Wealthify was estimated to have 9.9K branded searches compared to Nutmeg’s 2.4K, and held a 28.6% Share of Search versus Nutmeg’s 6.9%.
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Which is more popular in search, Nutmeg or Wealthify?
Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wealthify, Nutmeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Moneybox | Wealthify | Moneyfarm | Nutmeg |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 28.4% | 23.2% | 10.3% |
| Nov 2025 | 35.6% | 28.5% | 23.3% | 12.7% |
| Dec 2025 | 38.4% | 27.2% | 22.3% | 12.1% |
| Jan 2026 | 46.9% | 23.5% | 19.2% | 10.5% |
| Feb 2026 | 44.3% | 26.3% | 21.5% | 7.8% |
| Mar 2026 | 54.7% | 20% | 16.4% | 8.9% |
| Apr 2026 | 50.4% | 23.5% | 19.2% | 7% |
| May 2026 | 37.4% | 28.7% | 23.5% | 10.4% |
| Jun 2026 | 48.3% | 23.7% | 19.4% | 8.6% |
| Jul 2026 | 46.5% | 28% | 18.7% | 6.8% |
| Aug 2026 | 44.6% | 29% | 19.3% | 7% |
| Sep 2026 | 45.3% | 28.6% | 19.1% | 6.9% |
How has the Nutmeg and Wealthify comparison changed over the last 12 months?
3 findings
- Wealthify was ahead of Nutmeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom moved from 10.3% to 6.9%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, Wealthify’s estimated Share of Search among robo-advisers in United Kingdom moved from 28.4% to 28.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom robo-advisers in September 2026?
2 changes
Other head-to-heads among robo-advisers
How each brand is measured
Brandwave collects information about searches that people make online using Nutmeg’s and Wealthify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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