Robo-advisers in United Kingdom:Which are searched most?
In September 2026, Moneybox was the most searched among robo-advisers in United Kingdom, with an estimated 15.7K branded searches and 45.3% estimated Share of Search within this set.
Follow robo-advisers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moneybox, Wealthify, Moneyfarm, Nutmeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Moneybox | Wealthify | Moneyfarm | Nutmeg |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 28.4% | 23.2% | 10.3% |
| Nov 2025 | 35.6% | 28.5% | 23.3% | 12.7% |
| Dec 2025 | 38.4% | 27.2% | 22.3% | 12.1% |
| Jan 2026 | 46.9% | 23.5% | 19.2% | 10.5% |
| Feb 2026 | 44.3% | 26.3% | 21.5% | 7.8% |
| Mar 2026 | 54.7% | 20% | 16.4% | 8.9% |
| Apr 2026 | 50.4% | 23.5% | 19.2% | 7% |
| May 2026 | 37.4% | 28.7% | 23.5% | 10.4% |
| Jun 2026 | 48.3% | 23.7% | 19.4% | 8.6% |
| Jul 2026 | 46.5% | 28% | 18.7% | 6.8% |
| Aug 2026 | 44.6% | 29% | 19.3% | 7% |
| Sep 2026 | 45.3% | 28.6% | 19.1% | 6.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 15.7K | +3% | +0.7 points | |
| 2, held 2nd | 28.6% | 9.9K | 0% | -0.4 points | |
| 3, held 3rd | 19.1% | 6.6K | 0% | -0.3 points | |
| 4, held 4th | 6.9% | 2.4K | 0% | -0.1 points |
1.
Moneybox45.3%
Held 1st. 15.7K estimated branded searches, +3% vs prior month. Share +0.7 points.
28.6%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
19.1%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Nutmeg6.9%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Moneybox vs Wealthify: compare search popularity
Moneybox vs Moneyfarm: compare search popularity- Moneybox vs Nutmeg: compare search popularity
- Wealthify vs Moneyfarm: compare search popularity
- Wealthify vs Nutmeg: compare search popularity
- Moneyfarm vs Nutmeg: compare search popularity
- Compare any of these brands
Which brand is most popular in search among robo-advisers in United Kingdom?
4 brands
In September 2026, Moneybox was the most searched among robo-advisers in United Kingdom, with an estimated 15.7K branded searches and 45.3% estimated Share of Search within this set. Wealthify is in 2nd place, 16.7 percentage points behind at 28.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Moneybox | 38.1% → 45.3% | 54.7%Mar 2026 | 35.6%Nov 2025 | 1st |
| Wealthify | 28.4% → 28.6% | 29%Aug 2026 | 20%Mar 2026 | 2nd |
| Moneyfarm | 23.2% → 19.1% | 23.5%May 2026 | 16.4%Mar 2026 | 3rd |
| Nutmeg | 10.3% → 6.9% | 12.7%Nov 2025 | 6.8%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Moneybox’s estimated Share of Search among robo-advisers in United Kingdom increased from 38.1% to 45.3%.
- Across the 12 months ending September 2026, Moneyfarm’s estimated Share of Search among robo-advisers in United Kingdom decreased from 23.2% to 19.1%.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom decreased from 10.3% to 6.9%.
- Across the 12 months ending September 2026, Moneybox’s estimated Share of Search among robo-advisers in United Kingdom peaked at 54.7% in March 2026 and was lowest at 35.6% in November 2025.
- Across the 12 months ending September 2026, Wealthify’s estimated Share of Search among robo-advisers in United Kingdom peaked at 29% in August 2026 and was lowest at 20% in March 2026.
- Across the 12 months ending September 2026, Moneyfarm’s estimated Share of Search among robo-advisers in United Kingdom peaked at 23.5% in May 2026 and was lowest at 16.4% in March 2026.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom peaked at 12.7% in November 2025 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Wealthify held steady: its estimated Share of Search among robo-advisers in United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom robo-advisers in September 2026?
4 changes
In September 2026, Moneybox gained estimated Share of Search among robo-advisers in United Kingdom, from 44.6% to 45.3%.
Estimated monthly branded searches for Nutmeg in United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
Estimated monthly branded searches for Moneyfarm in United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Wealthify in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.