How popular isNutmeg in search?
In September 2026, there were an estimated 2.4K branded searches for Nutmeg in United Kingdom which is down 45.5% over the last 12 months. Nutmeg holds 6.9% estimated Share of Search among United Kingdom robo-advisers and is ranked 4th of 4 competitors for search popularity.
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Which robo-advisers compete with Nutmeg?
Share of Search by month for Moneybox, Wealthify, Moneyfarm, Nutmeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Moneybox | Wealthify | Moneyfarm | Nutmeg |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 28.4% | 23.2% | 10.3% |
| Nov 2025 | 35.6% | 28.5% | 23.3% | 12.7% |
| Dec 2025 | 38.4% | 27.2% | 22.3% | 12.1% |
| Jan 2026 | 46.9% | 23.5% | 19.2% | 10.5% |
| Feb 2026 | 44.3% | 26.3% | 21.5% | 7.8% |
| Mar 2026 | 54.7% | 20% | 16.4% | 8.9% |
| Apr 2026 | 50.4% | 23.5% | 19.2% | 7% |
| May 2026 | 37.4% | 28.7% | 23.5% | 10.4% |
| Jun 2026 | 48.3% | 23.7% | 19.4% | 8.6% |
| Jul 2026 | 46.5% | 28% | 18.7% | 6.8% |
| Aug 2026 | 44.6% | 29% | 19.3% | 7% |
| Sep 2026 | 45.3% | 28.6% | 19.1% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 15.7K | +3% | +0.7 points | |
| 2, held 2nd | 28.6% | 9.9K | 0% | -0.4 points | |
| 3, held 3rd | 19.1% | 6.6K | 0% | -0.3 points | |
| 4, held 4th | 6.9% | 2.4K | 0% | -0.1 points |
1.
Moneybox45.3%
Held 1st. 15.7K estimated branded searches, +3% vs prior month. Share +0.7 points.
28.6%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
19.1%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Nutmeg6.9%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Nutmeg and its closest rivals
Every comparison with Nutmeg
3 comparisons
How has branded search demand for Nutmeg changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nutmeg in United Kingdom fell from 4.4K to 2.4K.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom decreased from 10.3% to 6.9%.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom peaked at 12.7% in November 2025 and was lowest at 6.8% in July 2026.
How did search popularity change for United Kingdom robo-advisers in September 2026?
4 changes
In September 2026, Moneybox gained estimated Share of Search among robo-advisers in United Kingdom, from 44.6% to 45.3%.
Estimated monthly branded searches for Nutmeg in United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
Estimated monthly branded searches for Moneyfarm in United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Wealthify in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How is Nutmeg measured?
Brandwave collects information about searches that people make online using Nutmeg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nutmeg investing
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Is Nutmeg your brand?
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