Napoleon vs Weber:Which is more popular?
In September 2026, Weber had more branded searches than Napoleon among BBQ brands in the United Kingdom. Weber had about 9,900 branded searches, while Napoleon had 1,600. Weber made up 24.1% of all BBQ brand searches we track, and Napoleon accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in all five answers and Napoleon in four. Weber was mentioned before Napoleon in every answer.
Who do people search for more?
Weber, about 6 searches for every 1 for Napoleon
Who does AI mention more?
Weber, mentioned in every answer we collected
Who does AI recommend more?
Weber, named ahead of Napoleon in every answer
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Napoleon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Weber was listed before Napoleon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weber1st
Napoleon2nd
Kamado Joe3rd
Big Green Egg4th
Char-Broil5th
Traeger6th
Ninja7th
Outback–
Masterbuilt–
Campingaz–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ should I buy in the UK?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What is the best gas BBQ?”
Searched Google, AI Overview
“bbq”
Searched Google, AI Overview
“gas bbq”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Napoleon or Weber more popular in search?
This chart shows how often people search Google for Napoleon and Weber by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Weber, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Green Egg | Weber | Kamado Joe | Ninja | Outback | Napoleon | Traeger | Masterbuilt | Campingaz | Char-Broil | Everdure | Landmann |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 20.2% | 20.2% | 16.5% | 4.9% | 2.2% | 5.8% | 1.2% | 0.98% | 0.98% | 1.2% | 0.98% |
| Nov 2025 | 28.8% | 19.2% | 19.2% | 15.7% | 4.7% | 2.1% | 5.5% | 1.1% | 0.76% | 1.1% | 0.93% | 0.93% |
| Dec 2025 | 26.4% | 17.6% | 21.6% | 17.6% | 4.3% | 1.6% | 6.4% | 1.6% | 0.45% | 1.3% | 0.69% | 0.69% |
| Jan 2026 | 25.1% | 20.6% | 20.6% | 13.7% | 4.8% | 2.2% | 4.8% | 1.2% | 0.66% | 1.2% | 4.1% | 0.99% |
| Feb 2026 | 25% | 25% | 20.4% | 9.1% | 7.3% | 2.5% | 4.8% | 1.5% | 0.98% | 1.2% | 0.98% | 1.2% |
| Mar 2026 | 20.3% | 30.4% | 16.6% | 9.1% | 11.1% | 3.3% | 3.3% | 1.1% | 1.1% | 1.5% | 0.81% | 1.5% |
| Apr 2026 | 18.3% | 33.5% | 15% | 12.3% | 10% | 3% | 2.4% | 1.1% | 0.89% | 1.3% | 0.72% | 1.3% |
| May 2026 | 14.5% | 39.5% | 14.5% | 11.8% | 9.7% | 2.9% | 1.9% | 0.83% | 1% | 1.3% | 0.83% | 1.3% |
| Jun 2026 | 16% | 35.6% | 16% | 13% | 8.7% | 3.2% | 2.1% | 1.2% | 1.2% | 1.2% | 0.93% | 1.2% |
| Jul 2026 | 17.7% | 32.2% | 17.7% | 14.4% | 7.9% | 2.9% | 1.9% | 1% | 1.3% | 1% | 0.8% | 1.3% |
| Aug 2026 | 19.7% | 29.5% | 16.1% | 16.1% | 7.2% | 3.2% | 2.6% | 1.1% | 1.4% | 1.1% | 0.96% | 1.1% |
| Sep 2026 | 24.1% | 24.1% | 19.7% | 13.1% | 5.8% | 3.9% | 3.9% | 1.4% | 1.2% | 0.95% | 0.95% | 0.95% |
How has the Napoleon and Weber comparison changed over the last 12 months?
3 findings
- Weber was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom moved from 2.2% to 3.9%, and its estimated monthly branded searches moved from 720 to 1.6K.
- Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom moved from 20.2% to 24.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
How did search popularity change for United Kingdom BBQ brands in September 2026?
3 changes
In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches.
In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%.
In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Napoleon’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ brands
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