Masterbuilt vs Outback:Which is more popular?
In September 2026, Outback had more branded searches than Masterbuilt among BBQ brands in the United Kingdom. Outback had about 2,400 branded searches, while Masterbuilt had 590. Outback made up 5.8% of all BBQ brand searches we track, and Masterbuilt accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about BBQ brands, neither Masterbuilt nor Outback appeared in any of the five answers.
Who do people search for more?
Outback, about 4 searches for every 1 for Masterbuilt
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Masterbuilt nor Outback showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Kamado Joe3rd
Big Green Egg4th
Char-Broil5th
Traeger6th
Ninja7th- Outback–
Masterbuilt–
Campingaz–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ should I buy in the UK?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What is the best gas BBQ?”
Searched Google, AI Overview
“bbq”
Searched Google, AI Overview
“gas bbq”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Masterbuilt or Outback more popular in search?
This chart shows how often people search Google for Masterbuilt and Outback by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Outback, Masterbuilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Green Egg | Weber | Kamado Joe | Ninja | Outback | Napoleon | Traeger | Masterbuilt | Campingaz | Char-Broil | Everdure | Landmann |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 20.2% | 20.2% | 16.5% | 4.9% | 2.2% | 5.8% | 1.2% | 0.98% | 0.98% | 1.2% | 0.98% |
| Nov 2025 | 28.8% | 19.2% | 19.2% | 15.7% | 4.7% | 2.1% | 5.5% | 1.1% | 0.76% | 1.1% | 0.93% | 0.93% |
| Dec 2025 | 26.4% | 17.6% | 21.6% | 17.6% | 4.3% | 1.6% | 6.4% | 1.6% | 0.45% | 1.3% | 0.69% | 0.69% |
| Jan 2026 | 25.1% | 20.6% | 20.6% | 13.7% | 4.8% | 2.2% | 4.8% | 1.2% | 0.66% | 1.2% | 4.1% | 0.99% |
| Feb 2026 | 25% | 25% | 20.4% | 9.1% | 7.3% | 2.5% | 4.8% | 1.5% | 0.98% | 1.2% | 0.98% | 1.2% |
| Mar 2026 | 20.3% | 30.4% | 16.6% | 9.1% | 11.1% | 3.3% | 3.3% | 1.1% | 1.1% | 1.5% | 0.81% | 1.5% |
| Apr 2026 | 18.3% | 33.5% | 15% | 12.3% | 10% | 3% | 2.4% | 1.1% | 0.89% | 1.3% | 0.72% | 1.3% |
| May 2026 | 14.5% | 39.5% | 14.5% | 11.8% | 9.7% | 2.9% | 1.9% | 0.83% | 1% | 1.3% | 0.83% | 1.3% |
| Jun 2026 | 16% | 35.6% | 16% | 13% | 8.7% | 3.2% | 2.1% | 1.2% | 1.2% | 1.2% | 0.93% | 1.2% |
| Jul 2026 | 17.7% | 32.2% | 17.7% | 14.4% | 7.9% | 2.9% | 1.9% | 1% | 1.3% | 1% | 0.8% | 1.3% |
| Aug 2026 | 19.7% | 29.5% | 16.1% | 16.1% | 7.2% | 3.2% | 2.6% | 1.1% | 1.4% | 1.1% | 0.96% | 1.1% |
| Sep 2026 | 24.1% | 24.1% | 19.7% | 13.1% | 5.8% | 3.9% | 3.9% | 1.4% | 1.2% | 0.95% | 0.95% | 0.95% |
How has the Masterbuilt and Outback comparison changed over the last 12 months?
3 findings
- Outback was ahead of Masterbuilt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masterbuilt’s share of searches among BBQ brands in the United Kingdom moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 390 to 590.
- Across the 12 months ending September 2026, Outback’s share of searches among BBQ brands in the United Kingdom moved from 4.9% to 5.8%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for United Kingdom BBQ brands in September 2026?
2 changes
In September 2026, Outback lost share of searches among BBQ brands in the United Kingdom, from 7.2% to 5.8%.
In September 2026, Masterbuilt rose from 11th to 8th among BBQ brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Masterbuilt’s and Outback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
1 branded search term
- masterbuilt
Outback
1 branded search term
- outback bbq
Other head-to-heads among BBQ brands
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