Mac Allister vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Mac Allister among lawn mower brands in the United Kingdom. Stihl had about 5,400 branded searches, while Mac Allister had 2,900. Stihl made up 9.7% of all lawn mower brand searches we track, and Mac Allister accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Stihl appeared in two of the five answers and Mac Allister in none.
Who do people search for more?
Stihl, about 86% more searches than Mac Allister
Who does AI mention more?
Stihl, mentioned in 2 of 5 answers, Mac Allister in 0
Who does AI recommend more?
Stihl, the only one of the two named
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Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mac Allister did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st- Stihl2nd
WORX3rd
Ryobi4th
Honda Power Equipment4th
Greenworks4th
Einhell7th
Hayter8th
Husqvarna9th- +3 more
Mac Allister–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mountfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flymo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Einhell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower should I buy in the UK?”
Asked ChatGPT
“What are the best lawn mower brands?”
Asked ChatGPT
“What is the best cordless lawn mower?”
Searched Google, AI Overview
“lawn mower”
Searched Google, AI Overview
“cordless lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Mac Allister or Stihl more popular in search?
This chart shows how often people search Google for Mac Allister and Stihl by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Stihl, Mac Allister. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Mountfield | Flymo | Stihl | Makita | WORX | Einhell | Honda Power Equipment | Husqvarna | Mac Allister | Bosch | Greenworks | Hayter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.3% | 17.5% | 11.7% | 7.7% | 7.7% | 7.7% | 5% | 7.7% | 5% | 6.4% | 4.2% | 2.7% | 2.3% |
| Nov 2025 | 15.5% | 15.5% | 12.5% | 8.2% | 8.2% | 6.9% | 5.6% | 8.2% | 5.6% | 3.8% | 4.3% | 3.1% | 2.5% |
| Dec 2025 | 15% | 18.9% | 12.6% | 6.9% | 7.9% | 5.7% | 5.7% | 7.9% | 6.9% | 3.1% | 3.8% | 3.1% | 2.5% |
| Jan 2026 | 13.1% | 20% | 13.1% | 6.9% | 6.9% | 5% | 4.1% | 11% | 6.9% | 3.3% | 3.3% | 3.3% | 3.3% |
| Feb 2026 | 8.5% | 19.3% | 10.5% | 5.5% | 7% | 4.7% | 3.8% | 8.5% | 3.8% | 2.6% | 3.8% | 2.9% | 19.3% |
| Mar 2026 | 17.6% | 17.6% | 11.7% | 7.8% | 7.8% | 5.2% | 5.2% | 6.4% | 4.3% | 4.3% | 4.3% | 4.3% | 3.5% |
| Apr 2026 | 25.7% | 14.1% | 11.5% | 6.3% | 7.7% | 7.7% | 5.1% | 5.1% | 3.4% | 4.2% | 3.4% | 2.8% | 2.8% |
| May 2026 | 24% | 13.1% | 10.7% | 7.2% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 2.6% |
| Jun 2026 | 20.6% | 13.8% | 11.2% | 7.5% | 7.5% | 7.5% | 6.1% | 6.1% | 5% | 5% | 4.1% | 2.7% | 2.7% |
| Jul 2026 | 19.3% | 15.8% | 12.9% | 7% | 7% | 7% | 5.8% | 5.8% | 4.6% | 5.8% | 3.8% | 2.6% | 2.6% |
| Aug 2026 | 17.8% | 14.5% | 11.8% | 7.8% | 6.5% | 7.8% | 6.5% | 5.1% | 7.8% | 5.1% | 3.5% | 3.5% | 2.4% |
| Sep 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 7.9% | 7.9% | 6.5% | 6.5% | 5.2% | 5.2% | 4.3% | 2.9% | 1.8% |
Mac Allister sells other things too, so only its searches that name this product count here, like “mac allister lawn mower”.
How has the Mac Allister and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Mac Allister in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mac Allister’s share of searches among lawn mower brands in the United Kingdom moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Stihl’s share of searches among lawn mower brands in the United Kingdom moved from 7.7% to 9.7%, and its estimated monthly branded searches moved from 2.9K to 5.4K.
How did search popularity change for United Kingdom lawn mower brands in September 2026?
2 changes
In September 2026, Stihl overtook Husqvarna to rank 4th among lawn mower brands in the United Kingdom, with 9.7% of the searches.
Estimated monthly branded searches for Mac Allister in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mac Allister’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mac Allister
1 branded search term
- mac allister lawn mower
Stihl
1 branded search term
- stihl lawn mower
Other head-to-heads among lawn mower brands
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