Lights4fun vs Litecraft:Which is more popular?
In September 2026, Lights4fun had more branded searches than Litecraft among lighting retailers in the United Kingdom. Lights4fun had about 14,800 branded searches, while Litecraft had 2,900. Lights4fun made up 16.5% of all lighting retailer searches we track, and Litecraft accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about lighting retailers, Litecraft appeared in one of the five answers and Lights4fun in none.
Who do people search for more?
Lights4fun, about 5 searches for every 1 for Litecraft
Who does AI mention more?
Litecraft, mentioned in 1 of 5 answers, Lights4fun in 0
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Top lighting retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Litecraft was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lights4fun did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dunelm1st
John Lewis2nd
Pooky3rd
Habitat4th
Lights.co.uk5th
Jim Lawrence6th- Litecraft7th
- Lights4fun–
Dowsing & Reynolds–
Pagazzi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunelm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pooky2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Lewis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Habitat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jim Lawrence1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lights.co.uk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Litecraft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lights4fun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dowsing & Reynolds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pagazzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lighting retailers
5 answers
Asked ChatGPT
“Where's the best place to buy ceiling lights in the UK?”
Asked ChatGPT
“Which UK shops sell stylish lamps that aren't too expensive?”
Asked ChatGPT
“What are good UK lighting shops for a kitchen renovation?”
Searched Google, AI Overview
“ceiling lights”
Searched Google, AI Overview
“table lamps”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Lights4fun or Litecraft more popular in search?
This chart shows how often people search Google for Lights4fun and Litecraft by name. Each line represents a brand's share of searches for all ten lighting retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Lights4fun, Litecraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunelm | Pooky | Lights4fun | John Lewis | Jim Lawrence | Dowsing & Reynolds | Lights.co.uk | Litecraft | Pagazzi | Habitat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.7% | 21.7% | 14.5% | 14.5% | 9.7% | 6.5% | 2.3% | 2.9% | 4.3% | 1.9% |
| Nov 2025 | 16.3% | 19.9% | 29.8% | 10.9% | 7.3% | 6% | 2.2% | 2.2% | 4% | 1.4% |
| Dec 2025 | 15% | 18.4% | 33.6% | 10% | 8.2% | 5.5% | 2% | 2.4% | 3.6% | 1.3% |
| Jan 2026 | 23.2% | 23.2% | 10.4% | 12.7% | 10.4% | 6.9% | 2.5% | 3.1% | 5.7% | 2.1% |
| Feb 2026 | 24.9% | 20.3% | 7.4% | 13.6% | 11.1% | 7.4% | 2.7% | 3.3% | 7.4% | 1.8% |
| Mar 2026 | 19.9% | 24.4% | 8.9% | 13.3% | 10.9% | 8.9% | 2.6% | 3.2% | 5.9% | 1.8% |
| Apr 2026 | 18.9% | 23.1% | 12.7% | 12.7% | 12.7% | 8.4% | 3.1% | 3.1% | 3.7% | 1.7% |
| May 2026 | 19.4% | 23.7% | 13% | 10.6% | 13% | 8.6% | 3.1% | 3.1% | 3.8% | 1.7% |
| Jun 2026 | 20.8% | 25.5% | 11.4% | 11.4% | 11.4% | 9.3% | 2.7% | 2.7% | 3.4% | 1.4% |
| Jul 2026 | 19.2% | 28.7% | 12.8% | 10.5% | 10.5% | 8.5% | 3.1% | 2.5% | 3.1% | 1.1% |
| Aug 2026 | 20% | 24.6% | 13.4% | 11% | 11% | 9% | 3.2% | 3.2% | 3.2% | 1.4% |
| Sep 2026 | 20.1% | 20.1% | 16.5% | 13.5% | 11% | 7.3% | 3.2% | 3.2% | 3.2% | 1.8% |
How has the Lights4fun and Litecraft comparison changed over the last 12 months?
3 findings
- Lights4fun was ahead of Litecraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lights4fun’s share of searches among lighting retailers in the United Kingdom moved from 14.5% to 16.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Litecraft’s share of searches among lighting retailers in the United Kingdom moved from 2.9% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United Kingdom lighting retailers in September 2026?
2 changes
In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%.
Estimated monthly branded searches for Litecraft in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lights4fun’s and Litecraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lights4fun
1 branded search term
- lights4fun
Litecraft
1 branded search term
- litecraft
Other head-to-heads among lighting retailers
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