Brandwave

KEF vs Soundcore:Which is more popular?

In September 2026, Soundcore had more branded searches than KEF among speaker brands in the United Kingdom. Soundcore had about 8,100 branded searches, while KEF had 3,600. Soundcore made up 3.7% of all speaker brand searches we track, and KEF accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about speaker brands, Soundcore appeared in two of the five answers and KEF in one. Soundcore was mentioned before KEF in two out of three answers that named either.

Among speaker brands in the United Kingdom in September 2026

Who do people search for more?

Soundcore, about 2 searches for every 1 for KEF

Soundcore 8.1K searchesKEF 3.6K searches

Who does AI mention more?

Soundcore, mentioned in 2 of 5 answers, KEF in 1

Soundcore in 2 of 5KEF in 1 of 5

Who does AI recommend more?

Soundcore, named ahead of KEF in 2 of 3 answers

Soundcore first in 2KEF first in 1

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KEF was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soundcore was listed before KEF in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Sony2nd
  3. KEF3rd
  4. Soundcore4th
  5. Bose5th
  6. Bowers & Wilkins5th
  7. Bang & Olufsen7th
  8. Sonos8th
  9. Ultimate Ears9th
  10. Edifier10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soundcore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edifier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is KEF or Soundcore more popular in search?

This chart shows how often people search Google for KEF and Soundcore by name. Each line represents a brand's share of searches for all 13 speaker brands we track, month by month, from searches in United Kingdom.

KEF and Soundcore among speaker brands in the United Kingdom, by month

Share of searches by month for Soundcore, KEF. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonosBang & OlufsenBoseMarshallBowers & WilkinsSoundcoreRuark AudioUltimate EarsSonyEdifierKEFQ Acoustics
Oct 202524.9%20.3%13.6%9.1%9.1%7.4%2.7%3%2.4%2.2%1.5%2.2%1.5%
Nov 202524.2%24.2%10.8%8.8%10.8%7.2%2.2%2.9%2.4%2.2%1.4%1.8%1.2%
Dec 202527.7%22.7%10.1%10.1%10.1%5.5%2.5%2.8%2%2%1.3%1.7%1.3%
Jan 202621.6%26.4%11.8%7.9%9.7%6.5%2.9%3.5%2.1%1.9%1.9%2.4%1.6%
Feb 202622.1%22.1%14.8%8.1%8.1%8.1%2.9%4%2.3%2%1.6%2.4%1.6%
Mar 202623.8%23.8%13.1%8.7%8.7%7.1%2.6%3.1%2.3%2.1%1.4%1.7%1.4%
Apr 202643%15.8%10.6%7.1%7.1%4.7%2.1%2.3%2.1%1.7%1.1%1.4%0.94%
May 202636%19.7%10.8%8.8%7.2%4.8%2.6%2.3%2.6%1.7%1.2%1.4%0.95%
Jun 202637.7%16.9%9.2%9.2%7.5%5%2.7%3.7%2.4%1.8%1.2%1.5%1%
Jul 202633.6%18.4%10.1%10.1%8.2%5.5%3%2.4%2.6%2%1.3%1.6%1.1%
Aug 202630.8%20.6%11.3%9.3%7.5%6.2%2.8%3%2.4%1.8%1.2%1.8%1.2%
Sep 202627.8%22.8%10.2%10.2%8.3%5.6%3.7%2.8%2.2%2%1.7%1.7%1.1%

How has the KEF and Soundcore comparison changed over the last 12 months?

3 findings
  • Soundcore was ahead of KEF in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KEF’s share of searches among speaker brands in the United Kingdom moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among speaker brands in the United Kingdom moved from 2.7% to 3.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for United Kingdom speaker brands in September 2026?

2 changes

  1. In September 2026, Soundcore overtook Ruark Audio to rank 7th among speaker brands in the United Kingdom, with 3.7% of the searches.

  2. In September 2026, KEF fell from 10th to 12th among speaker brands in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KEF’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KEF

1 branded search term

  • kef speakers

Soundcore

1 branded search term

  • anker soundcore

How the Brand Demand Index is measured

Other head-to-heads among speaker brands

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