How popular isSoundcore?
In September 2026, people searched for Soundcore by name about 16,200 times in the United Kingdom, a 35% increase from the previous year. These searches made up 1.2% of all United Kingdom headphone brand searches, placing Soundcore ninth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, Soundcore appeared in one of the three answers and was the sixth most recommended of the 12.
Soundcore is the ninth most searched of 12 competitors and the sixth most recommended in AI answers.
Apple AirPodsShare of searches 55.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
SonyShare of searches 9.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
BoseShare of searches 8.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
BeatsShare of searches 7.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
SoundcoreShare of searches 1.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Soundcore was mentioned in one out of three: in one of the three ChatGPT answers. Soundcore is the sixth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sony1st
- Bose2nd
Sennheiser3rd- Apple AirPods4th
JBL5th- Soundcore6th
- Beats–
Shokz–
Skullcandy–
Marshall–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony3 of 3Named in 3 of 3 ChatGPT answers
- Bose3 of 3Named in 3 of 3 ChatGPT answers
- Apple AirPods2 of 3Named in 2 of 3 ChatGPT answers
- Sennheiser2 of 3Named in 2 of 3 ChatGPT answers
- JBL1 of 3Named in 1 of 3 ChatGPT answers
- Soundcore1 of 3Named in 1 of 3 ChatGPT answers
- Beats0 of 3Named in 0 of 3 ChatGPT answers
- Shokz0 of 3Named in 0 of 3 ChatGPT answers
- Skullcandy0 of 3Named in 0 of 3 ChatGPT answers
- Marshall0 of 3Named in 0 of 3 ChatGPT answers
See every answer about headphone brands
3 answers
Asked ChatGPT
“Which headphones should I buy in the UK?”
Asked ChatGPT
“What are the best headphone brands?”
Asked ChatGPT
“What are the best wireless earbuds?”
Searched Google, AI Overview
“headphones”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wireless earbuds”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which headphone brands compete with Soundcore?
Share of searches by month for Apple AirPods, Sony, Bose, Beats, JBL, Shokz, Skullcandy, Marshall, Soundcore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | Sony | Bose | Beats | JBL | Shokz | Skullcandy | Marshall | Soundcore | Sennheiser | Bowers & Wilkins | Jabra |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 10.2% | 10.1% | 7% | 8.7% | 3.1% | 3.1% | 2.6% | 0.76% | 1.4% | 0.62% | 0.51% |
| Nov 2025 | 57.7% | 9% | 10.1% | 6.3% | 6.5% | 2.8% | 2.8% | 2.3% | 0.57% | 1% | 0.46% | 0.31% |
| Dec 2025 | 54.1% | 10.4% | 9.9% | 7.3% | 7.4% | 2.7% | 2.7% | 2.7% | 0.8% | 1.2% | 0.53% | 0.35% |
| Jan 2026 | 52.4% | 10.3% | 9.6% | 7% | 7.5% | 3.9% | 3.2% | 2.6% | 0.94% | 1.4% | 0.63% | 0.51% |
| Feb 2026 | 54.1% | 11.1% | 8.6% | 5.9% | 7.4% | 4% | 2.7% | 2.7% | 0.97% | 1.5% | 0.65% | 0.52% |
| Mar 2026 | 52.3% | 10.7% | 8.3% | 7% | 7.5% | 4.7% | 3.1% | 2.6% | 1.1% | 1.4% | 0.63% | 0.5% |
| Apr 2026 | 48.2% | 11.6% | 9.4% | 6.5% | 8.4% | 5.3% | 4.3% | 2.9% | 1.1% | 1.3% | 0.57% | 0.47% |
| May 2026 | 50.8% | 10.4% | 9.9% | 5.6% | 7.6% | 4.6% | 3.7% | 3.1% | 1.7% | 1.4% | 0.74% | 0.5% |
| Jun 2026 | 52.1% | 10.7% | 8.3% | 5.7% | 7.5% | 5.7% | 3.1% | 2.6% | 1.7% | 1.4% | 0.61% | 0.51% |
| Jul 2026 | 53.1% | 10.5% | 8.5% | 5.9% | 7.6% | 3.9% | 3.9% | 2.6% | 1.4% | 1.4% | 0.63% | 0.52% |
| Aug 2026 | 54.6% | 9.1% | 8.7% | 6% | 7.8% | 4% | 4% | 2.2% | 1.2% | 1.2% | 0.65% | 0.44% |
| Sep 2026 | 55.7% | 9.3% | 8.9% | 7.5% | 6.5% | 3.4% | 3.4% | 2.2% | 1.2% | 1% | 0.54% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 368K | +22.3% | +1.1 points | |
| 2, held 2nd | 9.3% | 61.6K | +22.2% | +0.2 points | |
| 3, held 3rd | 8.9% | 58.6K | +22.3% | +0.2 points | |
| 4, moved from 5th to 4th | 7.5% | 49.5K | +49.5% | +1.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.5% | 43K | 0% | -1.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 22.2K | 0% | -0.7 points | |
| 7, held 7th | 3.4% | 22.2K | 0% | -0.7 points | |
| 8, held 8th | 2.2% | 14.8K | +22.3% | 0 points | |
| 9, moved from 10th to 9th | 1.2% | 8.1K | +22.7% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 1% | 6.6K | 0% | -0.2 pointsmoved from 9th to 10th | |
| 11, held 11th | 0.54% | 3.6K | 0% | -0.1 points | |
| 12, held 12th | 0.36% | 2.4K | 0% | -0.1 points |
55.7%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
2.
Sony9.3%
Held 2nd. 61.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
3.
Bose8.9%
Held 3rd. 58.6K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
4.
Beats7.5%
Moved from 5th to 4th. 49.5K estimated branded searches, +49.5% vs prior month. Share +1.5 points.
5.
JBL6.5%
Moved from 4th to 5th. 43K estimated branded searches, 0% vs prior month. Share -1.3 points.
6.
Shokz3.4%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.4%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
8.
Marshall2.2%
Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.
1.2%
Moved from 10th to 9th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
10.
Sennheiser1%
Moved from 9th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.54%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
Jabra0.36%
Held 12th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Bowers & Wilkins sells other things too, so only its searches that name this product count here, like “bowers and wilkins headphones”.
Compare popularity between Soundcore and its closest rivals
Every comparison with Soundcore
18 comparisons
- Apple AirPods vs Soundcore
- Beats vs Soundcore
- Bose vs Soundcore
- JBL vs Soundcore
- Marshall vs Soundcore
- Shokz vs Soundcore
- Skullcandy vs Soundcore
- Sony vs Soundcore
- Bang & Olufsen vs Soundcore
- Sonos vs Soundcore
- Sennheiser vs Soundcore
- Ruark Audio vs Soundcore
- Soundcore vs Ultimate Ears
- Edifier vs Soundcore
- KEF vs Soundcore
- Bowers & Wilkins vs Soundcore
- Jabra vs Soundcore
- Q Acoustics vs Soundcore
How has branded search demand for Soundcore changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore in the United Kingdom rose from 12K to 16.2K.
- Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands in the United Kingdom peaked at 1.7% in June 2026 and was lowest at 0.57% in November 2025.
- Across the 12 months ending September 2026, Soundcore rose from 10th to 9th among headphone brands in the United Kingdom.
How did search popularity change for United Kingdom headphone brands in September 2026?
6 changes
In September 2026, Beats overtook JBL to rank 4th among headphone brands in the United Kingdom, with 7.5% of the searches.
In September 2026, Apple AirPods gained share of searches among headphone brands in the United Kingdom, from 54.6% to 55.7%.
In September 2026, JBL lost share of searches among headphone brands in the United Kingdom, from 7.8% to 6.5%.
In September 2026, Shokz lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%.
In September 2026, Skullcandy lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%.
Bose’s share of searches among headphone brands in the United Kingdom has gained ground for 3 months in a row, from 8.3% to 8.9% in September 2026.
How are Soundcore’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- anker soundcore
- soundcore earbuds
Who owns Soundcore?
Soundcore is owned by 
Anker. Brandwave also tracks 
Eufy, owned by the same company, in the United Kingdom.
Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Soundcore compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Headphone brands | 9th of 12 | 1.2% | Shown above |
| Speaker brands | 7th of 13 | 3.7% | Show ranking |
Is Soundcore your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.