Brandwave

Bowers & Wilkins vs Soundcore:Which is more popular?

In September 2026, Soundcore had more branded searches than Bowers & Wilkins among headphone brands in the United Kingdom. Soundcore had about 8,100 branded searches, while Bowers & Wilkins had 3,600. Soundcore made up 1.2% of all headphone brand searches we track, and Bowers & Wilkins accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about headphone brands, Soundcore appeared in one of the three answers and Bowers & Wilkins in none.

Among headphone brands in the United Kingdom in September 2026

Who do people search for more?

Soundcore, about 2 searches for every 1 for Bowers & Wilkins

Soundcore 8.1K searchesBowers & Wilkins 3.6K searches

Who does AI mention more?

Soundcore, mentioned in 1 of 3 answers, Bowers & Wilkins in 0

Soundcore in 1 of 3Bowers & Wilkins in 0 of 3

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Soundcore was mentioned in one out of three: in one of the three ChatGPT answers. Bowers & Wilkins did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Apple AirPods4th
  5. JBL5th
  6. Soundcore6th
  7. Beats–
  8. Shokz–
  9. Skullcandy–
  10. +1 more
  11. Bowers & Wilkins–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony3 of 3Named in 3 of 3 ChatGPT answers
  • Bose3 of 3Named in 3 of 3 ChatGPT answers
  • Apple AirPods2 of 3Named in 2 of 3 ChatGPT answers
  • Sennheiser2 of 3Named in 2 of 3 ChatGPT answers
  • JBL1 of 3Named in 1 of 3 ChatGPT answers
  • Soundcore1 of 3Named in 1 of 3 ChatGPT answers
  • Beats0 of 3Named in 0 of 3 ChatGPT answers
  • Shokz0 of 3Named in 0 of 3 ChatGPT answers
  • Skullcandy0 of 3Named in 0 of 3 ChatGPT answers
  • Bowers & Wilkins0 of 3Named in 0 of 3 ChatGPT answers

+2 more

See every answer about headphone brands

3 answers

  • Asked ChatGPT

    “Which headphones should I buy in the UK?”

    1. 1Sony
    2. 2Sennheiser
    3. 3Bose

  • Asked ChatGPT

    “What are the best headphone brands?”

    1. 1Sony
    2. 2Bose
    3. 3Sennheiser
    4. 4Apple AirPods
    5. 5JBL
    6. 6Soundcore

  • Asked ChatGPT

    “What are the best wireless earbuds?”

    1. 1Sony
    2. 2Apple AirPods
    3. 3Bose

  • Searched Google, AI Overview

    “headphones”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “wireless earbuds”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Bowers & Wilkins or Soundcore more popular in search?

This chart shows how often people search Google for Bowers & Wilkins and Soundcore by name. Each line represents a brand's share of searches for all 12 headphone brands we track, month by month, from searches in United Kingdom.

Bowers & Wilkins and Soundcore among headphone brands in the United Kingdom, by month

Share of searches by month for Soundcore, Bowers & Wilkins. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBoseBeatsJBLShokzSkullcandyMarshallSoundcoreSennheiserBowers & WilkinsJabra
Oct 202551.9%10.2%10.1%7%8.7%3.1%3.1%2.6%0.76%1.4%0.62%0.51%
Nov 202557.7%9%10.1%6.3%6.5%2.8%2.8%2.3%0.57%1%0.46%0.31%
Dec 202554.1%10.4%9.9%7.3%7.4%2.7%2.7%2.7%0.8%1.2%0.53%0.35%
Jan 202652.4%10.3%9.6%7%7.5%3.9%3.2%2.6%0.94%1.4%0.63%0.51%
Feb 202654.1%11.1%8.6%5.9%7.4%4%2.7%2.7%0.97%1.5%0.65%0.52%
Mar 202652.3%10.7%8.3%7%7.5%4.7%3.1%2.6%1.1%1.4%0.63%0.5%
Apr 202648.2%11.6%9.4%6.5%8.4%5.3%4.3%2.9%1.1%1.3%0.57%0.47%
May 202650.8%10.4%9.9%5.6%7.6%4.6%3.7%3.1%1.7%1.4%0.74%0.5%
Jun 202652.1%10.7%8.3%5.7%7.5%5.7%3.1%2.6%1.7%1.4%0.61%0.51%
Jul 202653.1%10.5%8.5%5.9%7.6%3.9%3.9%2.6%1.4%1.4%0.63%0.52%
Aug 202654.6%9.1%8.7%6%7.8%4%4%2.2%1.2%1.2%0.65%0.44%
Sep 202655.7%9.3%8.9%7.5%6.5%3.4%3.4%2.2%1.2%1%0.54%0.36%

Bowers & Wilkins sells other things too, so only its searches that name this product count here, like “bowers and wilkins headphones”.

How has the Bowers & Wilkins and Soundcore comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom headphone brands in September 2026?

2 changes

  1. In September 2026, Soundcore rose from 10th to 9th among headphone brands in the United Kingdom.

  2. Estimated monthly branded searches for Bowers & Wilkins in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bowers & Wilkins’ and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bowers & Wilkins

1 branded search term

  • bowers and wilkins headphones

Soundcore

1 branded search term

  • soundcore earbuds

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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