James Wellbeloved vs Thrive:Which is more popular?
In September 2026, James Wellbeloved and Thrive were level in searches among cat food brands in the United Kingdom, with an estimated 2.9K branded searches each, at 2.2% of the total each. When we asked ChatGPT and Google AI Overviews about cat food brands, Thrive appeared in one of the five answers and James Wellbeloved in none.
Who do people search for more?
James Wellbeloved and Thrive are searched for about as often as each other.
Who does AI mention more?
Thrive, mentioned in 1 of 5 answers, James Wellbeloved in 0
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Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thrive was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Wellbeloved did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KatKin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Royal Canin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thrive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hill's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Untamed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Felix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Applaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
James Wellbeloved0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“What's the best cat food in the UK?”
Asked ChatGPT
“Which wet cat food is healthiest?”
Asked ChatGPT
“What should I feed a fussy cat?”
Searched Google, AI Overview
“cat food”
Searched Google, AI Overview
“best cat food”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is James Wellbeloved or Thrive more popular in search?
This chart shows how often people search Google for James Wellbeloved and Thrive by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in United Kingdom.
Share of searches by month for James Wellbeloved, Thrive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Untamed | KatKin | Felix | Applaws | Royal Canin | Sheba | Lily's Kitchen | Iams | Whiskas | James Wellbeloved | Thrive | Hill's |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 21.9% | 8% | 7.3% | 8% | 6.6% | 2.9% | 2.9% | 2.3% | 2.3% | 2.9% | 1.9% |
| Nov 2025 | 33.5% | 22.4% | 8.2% | 7.4% | 6.7% | 6.7% | 3% | 3% | 2.4% | 2.4% | 2.4% | 2% |
| Dec 2025 | 40.5% | 18.2% | 6.6% | 7% | 6.6% | 6.6% | 2.9% | 2.4% | 2.4% | 2.9% | 2.4% | 1.6% |
| Jan 2026 | 34.5% | 23.1% | 6.9% | 7.3% | 6.9% | 6.9% | 3.1% | 3.1% | 2% | 2% | 2.5% | 1.7% |
| Feb 2026 | 37.9% | 20.7% | 6.2% | 6.9% | 6.2% | 7.6% | 2.8% | 2.8% | 2.2% | 2.8% | 2.2% | 1.8% |
| Mar 2026 | 36.7% | 20.1% | 7.3% | 6.7% | 7.3% | 7.3% | 2.7% | 2.7% | 2.1% | 2.7% | 2.7% | 1.8% |
| Apr 2026 | 38.2% | 20.9% | 6.3% | 6.9% | 6.3% | 7.6% | 2.8% | 2.2% | 2.2% | 2.2% | 2.8% | 1.5% |
| May 2026 | 33.8% | 22.6% | 6.8% | 8.8% | 6.8% | 6.8% | 3% | 2.4% | 2.4% | 2% | 3% | 1.6% |
| Jun 2026 | 37.1% | 20.3% | 7.4% | 6.7% | 7.4% | 6% | 3.3% | 2.7% | 2.7% | 2.2% | 2.7% | 1.5% |
| Jul 2026 | 35.2% | 23.6% | 7% | 6.3% | 7% | 5.7% | 3.1% | 2.5% | 2.5% | 2.1% | 3.1% | 1.7% |
| Aug 2026 | 37.5% | 20.5% | 7.5% | 8% | 6.1% | 6.1% | 3.3% | 2.7% | 2.2% | 1.8% | 2.7% | 1.4% |
| Sep 2026 | 37.8% | 20.7% | 7.6% | 6.9% | 6.2% | 6.2% | 3.4% | 2.7% | 2.7% | 2.2% | 2.2% | 1.5% |
James Wellbeloved sells other things too, so only its searches that name this product count here, like “james wellbeloved cat food”.
How has the James Wellbeloved and Thrive comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: James Wellbeloved took it in December 2025, Thrive took it in January 2026, James Wellbeloved took it in February 2026, Thrive took it in April 2026.
- Across the 12 months ending September 2026, James Wellbeloved’s share of searches among cat food brands in the United Kingdom moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Thrive’s share of searches among cat food brands in the United Kingdom moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United Kingdom cat food brands in September 2026?
3 changes
In September 2026, Whiskas overtook Thrive to rank 9th among cat food brands in the United Kingdom, with 2.7% of the searches.
In September 2026, Thrive lost share of searches among cat food brands in the United Kingdom, from 2.7% to 2.2%.
In September 2026, James Wellbeloved rose from 11th to 10th among cat food brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using James Wellbeloved’s and Thrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
James Wellbeloved
1 branded search term
- james wellbeloved cat food
Thrive
1 branded search term
- thrive cat food
Other head-to-heads among cat food brands
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