Brandwave

Royal Canin vs Untamed:Which is more popular?

In September 2026, Untamed had more branded searches than Royal Canin among cat food brands in the United Kingdom. Untamed had about 49,500 branded searches, while Royal Canin had 8,100. Untamed made up 37.8% of all cat food brand searches we track, and Royal Canin accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about cat food brands, Royal Canin appeared in two of the five answers and Untamed in none.

Among cat food brands in the United Kingdom in September 2026

Who do people search for more?

Untamed, about 6 searches for every 1 for Royal Canin

Untamed 49.5K searchesRoyal Canin 8.1K searches

Who does AI mention more?

Royal Canin, mentioned in 2 of 5 answers, Untamed in 0

Royal Canin in 2 of 5Untamed in 0 of 5

Who does AI recommend more?

Royal Canin, the only one of the two named

Royal Canin first in 2Untamed never named

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Canin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Untamed did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KatKin1st
  2. Royal Canin1st
  3. Thrive1st
  4. Lily's Kitchen4th
  5. Hill's5th
  6. Untamed–
  7. Felix–
  8. Applaws–
  9. Sheba–
  10. Iams–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KatKin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Canin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thrive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hill's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Untamed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Applaws0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

  • Asked ChatGPT

    “What's the best cat food in the UK?”

    1. 1KatKin
    2. 2Lily's Kitchen
    3. 3Royal Canin

  • Asked ChatGPT

    “Which wet cat food is healthiest?”

    1. 1Thrive
    2. 2Royal Canin
    3. 3Hill's

  • Asked ChatGPT

    “What should I feed a fussy cat?”

    1. Searched Google, AI Overview

      “cat food”

      1. 1KatKin

    2. Searched Google, AI Overview

      “best cat food”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

      Is Royal Canin or Untamed more popular in search?

      This chart shows how often people search Google for Royal Canin and Untamed by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in United Kingdom.

      Royal Canin and Untamed among cat food brands in the United Kingdom, by month

      Share of searches by month for Untamed, Royal Canin. The figures are in the table below the chart.

      View monthly share of searches table
      MonthUntamedKatKinFelixApplawsRoyal CaninShebaLily's KitchenIamsWhiskasJames WellbelovedThriveHill's
      Oct 202532.8%21.9%8%7.3%8%6.6%2.9%2.9%2.3%2.3%2.9%1.9%
      Nov 202533.5%22.4%8.2%7.4%6.7%6.7%3%3%2.4%2.4%2.4%2%
      Dec 202540.5%18.2%6.6%7%6.6%6.6%2.9%2.4%2.4%2.9%2.4%1.6%
      Jan 202634.5%23.1%6.9%7.3%6.9%6.9%3.1%3.1%2%2%2.5%1.7%
      Feb 202637.9%20.7%6.2%6.9%6.2%7.6%2.8%2.8%2.2%2.8%2.2%1.8%
      Mar 202636.7%20.1%7.3%6.7%7.3%7.3%2.7%2.7%2.1%2.7%2.7%1.8%
      Apr 202638.2%20.9%6.3%6.9%6.3%7.6%2.8%2.2%2.2%2.2%2.8%1.5%
      May 202633.8%22.6%6.8%8.8%6.8%6.8%3%2.4%2.4%2%3%1.6%
      Jun 202637.1%20.3%7.4%6.7%7.4%6%3.3%2.7%2.7%2.2%2.7%1.5%
      Jul 202635.2%23.6%7%6.3%7%5.7%3.1%2.5%2.5%2.1%3.1%1.7%
      Aug 202637.5%20.5%7.5%8%6.1%6.1%3.3%2.7%2.2%1.8%2.7%1.4%
      Sep 202637.8%20.7%7.6%6.9%6.2%6.2%3.4%2.7%2.7%2.2%2.2%1.5%

      Royal Canin sells other things too, so only its searches that name this product count here, like “royal canin cat food”.

      How has the Royal Canin and Untamed comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United Kingdom cat food brands in September 2026?

      2 changes

      1. Estimated monthly branded searches for Untamed in the United Kingdom rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

      2. Estimated monthly branded searches for Royal Canin in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Royal Canin’s and Untamed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Royal Canin

      1 branded search term

      • royal canin cat food

      Untamed

      1 branded search term

      • untamed cat food

      How the Brand Demand Index is measured

      Other head-to-heads among cat food brands

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