James Villas vs Vintage Travel:Which is more popular?
In September 2026, James Villas had more branded searches than Vintage Travel among villa holiday companies in the United Kingdom. James Villas had about 5,400 branded searches, while Vintage Travel had 4,400. James Villas made up 5.7% of all villa holiday company searches we track, and Vintage Travel accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about villa holiday companies, James Villas appeared in two of the five answers and Vintage Travel in one. James Villas was mentioned before Vintage Travel in two out of three answers that named either.
Who do people search for more?
James Villas, about 23% more searches than Vintage Travel
Who does AI mention more?
James Villas, mentioned in 2 of 5 answers, Vintage Travel in 1
Who does AI recommend more?
James Villas, named ahead of Vintage Travel in 2 of 3 answers
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Top villa holiday companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, James Villas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vintage Travel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Villas was listed before Vintage Travel in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jet2Villas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Villa Plus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oliver's Travels2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- James Villas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Simpson Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vintage Travel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about villa holiday companies
5 answers
Asked ChatGPT
“What's the best company to book a villa holiday with from the UK?”
Asked ChatGPT
“Which villa companies are best for families wanting a private pool?”
Asked ChatGPT
“Is it better to book a villa through a tour operator or directly?”
Searched Google, AI Overview
“villa holidays”
Searched Google, AI Overview
“villas with private pool”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is James Villas or Vintage Travel more popular in search?
This chart shows how often people search Google for James Villas and Vintage Travel by name. Each line represents a brand's share of searches for all six villa holiday companies we track, month by month, from searches in United Kingdom.
Share of searches by month for James Villas, Vintage Travel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Villa Plus | Jet2Villas | Oliver's Travels | Simpson Travel | James Villas | Vintage Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 34.4% | 8.4% | 6.9% | 4.6% | 3.7% |
| Nov 2025 | 40.4% | 33.1% | 9.8% | 8% | 4.3% | 4.3% |
| Dec 2025 | 39% | 21.3% | 14.3% | 7.8% | 14.3% | 3.4% |
| Jan 2026 | 36.8% | 24.6% | 9% | 6% | 20.2% | 3.3% |
| Feb 2026 | 41.3% | 27.6% | 8.3% | 6.8% | 12.4% | 3.7% |
| Mar 2026 | 36.1% | 29.5% | 10.8% | 8.8% | 8.8% | 5.9% |
| Apr 2026 | 41.3% | 27.6% | 8.3% | 8.3% | 10.1% | 4.5% |
| May 2026 | 42% | 28.1% | 8.4% | 8.4% | 8.4% | 4.6% |
| Jun 2026 | 42.7% | 28.6% | 7% | 8.5% | 8.5% | 4.7% |
| Jul 2026 | 36.8% | 36.8% | 7.4% | 9% | 6% | 4% |
| Aug 2026 | 40.1% | 32.8% | 8% | 8% | 6.6% | 4.4% |
| Sep 2026 | 42.5% | 28.4% | 10.4% | 8.5% | 5.7% | 4.6% |
How has the James Villas and Vintage Travel comparison changed over the last 12 months?
3 findings
- James Villas was ahead of Vintage Travel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, James Villas’ share of searches among villa holiday companies in the United Kingdom moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Vintage Travel’s share of searches among villa holiday companies in the United Kingdom moved from 3.7% to 4.6%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for United Kingdom villa holiday companies in September 2026?
2 changes
In September 2026, James Villas lost share of searches among villa holiday companies in the United Kingdom, from 6.6% to 5.7%.
Estimated monthly branded searches for Vintage Travel in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using James Villas’ and Vintage Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
James Villas
1 branded search term
- james villas
Vintage Travel
1 branded search term
- vintage travel
Other head-to-heads among villa holiday companies
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