Brandwave

Jack Daniel's vs Monkey Shoulder:Which is more popular in the United Kingdom?

In September 2026, Jack Daniel's had more branded searches than Monkey Shoulder among whisky brands in the United Kingdom. Jack Daniel's had about 40,500 branded searches, while Monkey Shoulder had 9,900. Jack Daniel's made up 24.1% of all whisky brand searches we track, and Monkey Shoulder accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about whisky brands, Jack Daniel's and Monkey Shoulder each appeared in one of the five answers. Jack Daniel's and Monkey Shoulder were each mentioned first in one of the two answers that named either.

Among whisky brands in the United Kingdom in September 2026

Who do people search for more?

Jack Daniel's, about 4 searches for every 1 for Monkey Shoulder

Jack Daniel's 40.5K searchesMonkey Shoulder 9.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Jack Daniel's in 1 of 5Monkey Shoulder in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Jack Daniel's first in 1Monkey Shoulder first in 1

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Top whisky brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jack Daniel's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Monkey Shoulder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jack Daniel's and Monkey Shoulder were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Johnnie Walker1st
  2. Monkey Shoulder2nd
  3. Jameson3rd
  4. Glenmorangie4th
  5. Glenfiddich5th
  6. Laphroaig6th
  7. Jack Daniel's7th
  8. Talisker–
  9. The Famous Grouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about whisky brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Jack Daniel's or Monkey Shoulder more popular in search?

This chart shows how often people search Google for Jack Daniel's and Monkey Shoulder by name. Each line represents a brand's share of searches for all nine whisky brands we track, month by month, from searches in United Kingdom.

Jack Daniel's and Monkey Shoulder among whisky brands in the United Kingdom, by month

Share of searches by month for Jack Daniel's, Monkey Shoulder. The figures are in the table below the chart.

View monthly share of searches table
MonthJack Daniel'sTaliskerGlenfiddichGlenmorangieJohnnie WalkerLaphroaigMonkey ShoulderJamesonThe Famous Grouse
Oct 202529.8%13.3%13.3%10.9%13.3%7.3%4.9%6%1.2%
Nov 202535.8%7.2%16%10.7%8.8%7.2%5.9%7.2%1.4%
Dec 202536.3%4.9%16.3%10.9%10.9%7.3%6%6%1.5%
Jan 202627.4%6.7%18.3%12.2%12.2%8.2%6.7%6.7%1.6%
Feb 202627.1%8.1%14.8%12.1%14.8%8.1%6.6%6.6%1.6%
Mar 202629.8%13.3%13.3%10.9%10.9%7.3%6%7.3%1.4%
Apr 202626.3%17.6%14.4%11.8%9.6%7.9%5.3%5.3%1.9%
May 202621.6%26.4%11.8%14.5%7.9%7.9%4.3%4.3%1.3%
Jun 202626.8%22%12%12%9.8%6.6%4.4%5.4%1%
Jul 202624.5%24.5%13.4%10.9%10.9%6%4%4.9%0.97%
Aug 202623.7%23.7%13%13%8.7%7.1%4.7%4.7%1.4%
Sep 202624.1%24.1%13.2%10.8%8.8%7.2%5.9%4.8%1.1%

How has branded search for Jack Daniel's and Monkey Shoulder changed in the United Kingdom over the last 12 months?

3 findings

How did search popularity change for United Kingdom whisky brands in September 2026?

2 changes

  1. In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches.

  2. Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are Jack Daniel's’ and Monkey Shoulder’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jack Daniel's’ and Monkey Shoulder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jack Daniel's

1 branded search term

  • jack daniels

Monkey Shoulder

1 branded search term

  • monkey shoulder

How the Brand Demand Index is measured

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