Brandwave

Apple iPad vs Xiaomi:Which is more popular?

In September 2026, Apple iPad had more branded searches than Xiaomi among tablet brands in the United Kingdom. Apple iPad had about 450,000 branded searches, while Xiaomi had 2,900. Apple iPad made up 70.8% of all tablet brand searches we track, and Xiaomi accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about tablet brands, Xiaomi appeared in four of the five answers and Apple iPad in three. Apple iPad was mentioned before Xiaomi in three out of four answers.

Among tablet brands in the United Kingdom in September 2026

Who do people search for more?

Apple iPad, about 155 searches for every 1 for Xiaomi

Apple iPad 450K searchesXiaomi 2.9K searches

Who does AI mention more?

Xiaomi, mentioned in 4 of 5 answers, Apple iPad in 3

Xiaomi in 4 of 5Apple iPad in 3 of 5

Who does AI recommend more?

Apple iPad, named ahead of Xiaomi in 3 of 4 answers

Apple iPad first in 3Xiaomi first in 1

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xiaomi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad was listed before Xiaomi in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPad1st
  2. Samsung Galaxy Tab2nd
  3. OnePlus3rd
  4. Xiaomi4th
  5. Microsoft Surface5th
  6. Lenovo Tab6th
  7. Amazon Fire Tablet–
  8. HONOR–
  9. Google Pixel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Apple iPad or Xiaomi more popular in search?

This chart shows how often people search Google for Apple iPad and Xiaomi by name. Each line represents a brand's share of searches for all nine tablet brands we track, month by month, from searches in United Kingdom.

Apple iPad and Xiaomi among tablet brands in the United Kingdom, by month

Share of searches by month for Apple iPad, Xiaomi. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceLenovo TabAmazon Fire TabletHONORGoogle PixelXiaomiOnePlus
Oct 202572%13.8%5.3%3.5%2.9%1.1%0.71%0.47%0.31%
Nov 202574.6%12.4%4%3.7%3%1.1%0.6%0.33%0.26%
Dec 202574.9%12.5%3.3%3.7%3%1.3%0.6%0.32%0.27%
Jan 202671.2%14%5.2%4.3%2.3%1.6%0.7%0.38%0.3%
Feb 202670.7%14%5.7%4.3%2.3%1.6%0.69%0.46%0.31%
Mar 202669.8%13.8%6.2%4.2%2.8%1.5%0.83%0.46%0.3%
Apr 202669.1%14.1%6.2%5.1%2.8%1.2%0.67%0.44%0.37%
May 202668.5%14%6.1%5.1%3.4%1.5%0.66%0.43%0.36%
Jun 202669.2%13.7%6.2%5.1%2.8%1.5%0.67%0.55%0.3%
Jul 202670.8%14%5.2%4.3%2.8%1.6%0.68%0.45%0.31%
Aug 202670.2%13.8%5.6%4.2%2.8%1.5%1%0.46%0.25%
Sep 202670.8%14%5.2%4.3%2.8%1.6%0.69%0.46%0.2%

How has the Apple iPad and Xiaomi comparison changed over the last 12 months?

3 findings
  • Apple iPad was ahead of Xiaomi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United Kingdom moved from 72% to 70.8%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among tablet brands in the United Kingdom moved from 0.47% to 0.46%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for United Kingdom tablet brands in September 2026?

2 changes

  1. In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%.

  2. Estimated monthly branded searches for Xiaomi in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple iPad’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPad

1 branded search term

  • ipad

Xiaomi

1 branded search term

  • xiaomi tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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