Ionity vs Shell Recharge:Which is more popular?
In September 2026, Ionity had more branded searches than Shell Recharge among EV charging networks in the United Kingdom. Ionity had about 22,200 branded searches, while Shell Recharge had 18,100. Ionity made up 8.2% of all EV charging network searches we track, and Shell Recharge accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about EV charging networks, Ionity and Shell Recharge each appeared in two of the five answers. Ionity and Shell Recharge were each mentioned first in one of the two answers that named either.
Who do people search for more?
Ionity, about 23% more searches than Shell Recharge
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top EV charging networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ionity and Shell Recharge were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ionity and Shell Recharge were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tesla Supercharger1st
InstaVolt2nd
Osprey3rd
Shell Recharge4th
Pod Point5th- Ionity6th
Gridserve7th
bp pulse8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EV charging networks
5 answers
Asked ChatGPT
“What's the best EV charging network in the UK?”
Asked ChatGPT
“Which public EV charging network in the UK is most reliable?”
Asked ChatGPT
“What are the biggest EV charging networks in the UK?”
Searched Google, AI Overview
“ev charging”
Searched Google, AI Overview
“electric car charging”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Ionity or Shell Recharge more popular in search?
This chart shows how often people search Google for Ionity and Shell Recharge by name. Each line represents a brand's share of searches for all eight EV charging networks we track, month by month, from searches in United Kingdom.
Share of searches by month for Ionity, Shell Recharge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesla Supercharger | Ionity | Pod Point | bp pulse | Shell Recharge | Gridserve | InstaVolt | Osprey |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 7.9% | 9.7% | 7.9% | 6.5% | 4.3% | 4.3% | 0.57% |
| Nov 2025 | 62.6% | 6.9% | 8.4% | 8.4% | 5.6% | 3.8% | 3.8% | 0.61% |
| Dec 2025 | 67.2% | 7.4% | 7.4% | 6% | 4% | 4% | 3.3% | 0.53% |
| Jan 2026 | 63.7% | 7% | 8.6% | 7% | 4.7% | 3.8% | 4.7% | 0.62% |
| Feb 2026 | 64.8% | 7.1% | 7.1% | 7.1% | 4.8% | 3.9% | 4.8% | 0.51% |
| Mar 2026 | 63.5% | 7% | 8.5% | 7% | 5.7% | 3.8% | 3.8% | 0.73% |
| Apr 2026 | 67% | 6% | 7.4% | 4.9% | 6% | 4% | 4% | 0.53% |
| May 2026 | 65.5% | 7.2% | 7.2% | 4.8% | 5.9% | 3.9% | 4.8% | 0.52% |
| Jun 2026 | 66.8% | 6% | 7.4% | 6% | 6% | 3.3% | 4% | 0.43% |
| Jul 2026 | 66.2% | 7.3% | 7.3% | 4.9% | 6% | 4% | 4% | 0.43% |
| Aug 2026 | 67.8% | 7.5% | 6.1% | 5% | 5% | 4.1% | 4.1% | 0.44% |
| Sep 2026 | 60.9% | 8.2% | 8.2% | 6.7% | 6.7% | 4.5% | 4.5% | 0.48% |
How has the Ionity and Shell Recharge comparison changed over the last 12 months?
3 findings
- Ionity was ahead of Shell Recharge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ionity’s share of searches among EV charging networks in the United Kingdom moved from 7.9% to 8.2%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Shell Recharge’s share of searches among EV charging networks in the United Kingdom moved from 6.5% to 6.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom EV charging networks in September 2026?
2 changes
In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.
In September 2026, Ionity gained share of searches among EV charging networks in the United Kingdom, from 7.5% to 8.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ionity’s and Shell Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ionity
1 branded search term
- ionity
Shell Recharge
1 branded search term
- shell recharge
Other head-to-heads among EV charging networks
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