Brandwave

How popular isIonity?

In September 2026, people searched for Ionity by name about 22,200 times in the United Kingdom, about the same as the previous year. These searches made up 8.2% of all United Kingdom EV charging network searches, placing Ionity second out of eight networks. When we asked both ChatGPT and Google AI Overviews about EV charging networks, Ionity appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Ionity is the second most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Tesla SuperchargerShare of searches 60.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. IonityShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Pod PointShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. bp pulseShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. Shell RechargeShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ionity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ionity is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla Supercharger1st
  2. InstaVolt2nd
  3. Osprey3rd
  4. Shell Recharge4th
  5. Pod Point5th
  6. Ionity6th
  7. Gridserve7th
  8. bp pulse8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about EV charging networks

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which EV charging networks compete with Ionity?

Ionity against EV charging networks in the United Kingdom, by month

Share of searches by month for Tesla Supercharger, Ionity, Pod Point, bp pulse, Shell Recharge, Gridserve, InstaVolt. The figures are in the table below the chart.

View monthly share of searches table
MonthTesla SuperchargerIonityPod Pointbp pulseShell RechargeGridserveInstaVoltOsprey
Oct 202558.8%7.9%9.7%7.9%6.5%4.3%4.3%0.57%
Nov 202562.6%6.9%8.4%8.4%5.6%3.8%3.8%0.61%
Dec 202567.2%7.4%7.4%6%4%4%3.3%0.53%
Jan 202663.7%7%8.6%7%4.7%3.8%4.7%0.62%
Feb 202664.8%7.1%7.1%7.1%4.8%3.9%4.8%0.51%
Mar 202663.5%7%8.5%7%5.7%3.8%3.8%0.73%
Apr 202667%6%7.4%4.9%6%4%4%0.53%
May 202665.5%7.2%7.2%4.8%5.9%3.9%4.8%0.52%
Jun 202666.8%6%7.4%6%6%3.3%4%0.43%
Jul 202666.2%7.3%7.3%4.9%6%4%4%0.43%
Aug 202667.8%7.5%6.1%5%5%4.1%4.1%0.44%
Sep 202660.9%8.2%8.2%6.7%6.7%4.5%4.5%0.48%

  1. 1.Tesla Supercharger

    60.9%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -7 points.

  2. 2.Ionity

    8.2%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.7 points.

  3. 3.Pod Point

    8.2%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.bp pulse

    6.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Shell Recharge

    6.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  6. 6.Gridserve

    4.5%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  7. 7.InstaVolt

    4.5%

    Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  8. 8.Osprey

    0.48%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Ionity and its closest rivals

Every comparison with Ionity

7 comparisons

How has branded search demand for Ionity changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ionity in the United Kingdom held steady at 22.2K.
  • Across the 12 months ending September 2026, Ionity’s share of searches among EV charging networks in the United Kingdom peaked at 8.2% in September 2026 and was lowest at 6% in June 2026.
  • Across the 12 months ending September 2026, Ionity rose from 4th to 2nd among EV charging networks in the United Kingdom.

How did search popularity change for United Kingdom EV charging networks in September 2026?

6 changes

  1. In September 2026, Pod Point gained share of searches among EV charging networks in the United Kingdom, from 6.1% to 8.2%.

  2. In September 2026, bp pulse gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

  3. In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

  4. In September 2026, Ionity gained share of searches among EV charging networks in the United Kingdom, from 7.5% to 8.2%.

  5. In September 2026, Tesla Supercharger lost share of searches among EV charging networks in the United Kingdom, from 67.8% to 60.9%.

  6. Gridserve’s share of searches among EV charging networks in the United Kingdom has gained ground for 3 months in a row, from 3.3% to 4.5% in September 2026.

How are Ionity’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ionity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ionity

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How the Brand Demand Index is measured

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