Brandwave

Gridserve vs Ionity:Which is more popular?

In September 2026, Ionity had more branded searches than Gridserve among EV charging networks in the United Kingdom. Ionity had about 22,200 branded searches, while Gridserve had 12,100. Ionity made up 8.2% of all EV charging network searches we track, and Gridserve accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about EV charging networks, Gridserve appeared in four of the five answers and Ionity in two. Gridserve and Ionity were each mentioned first in one of the two answers that named either.

Among EV charging networks in the United Kingdom in September 2026

Who do people search for more?

Ionity, about 83% more searches than Gridserve

Ionity 22.2K searchesGridserve 12.1K searches

Who does AI mention more?

Gridserve, mentioned in 4 of 5 answers, Ionity in 2

Gridserve in 4 of 5Ionity in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gridserve first in 1Ionity first in 1

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Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gridserve was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ionity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gridserve and Ionity were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla Supercharger1st
  2. InstaVolt2nd
  3. Osprey3rd
  4. Shell Recharge4th
  5. Pod Point5th
  6. Ionity6th
  7. Gridserve7th
  8. bp pulse8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about EV charging networks

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Gridserve or Ionity more popular in search?

This chart shows how often people search Google for Gridserve and Ionity by name. Each line represents a brand's share of searches for all eight EV charging networks we track, month by month, from searches in United Kingdom.

Gridserve and Ionity among EV charging networks in the United Kingdom, by month

Share of searches by month for Ionity, Gridserve. The figures are in the table below the chart.

View monthly share of searches table
MonthTesla SuperchargerIonityPod Pointbp pulseShell RechargeGridserveInstaVoltOsprey
Oct 202558.8%7.9%9.7%7.9%6.5%4.3%4.3%0.57%
Nov 202562.6%6.9%8.4%8.4%5.6%3.8%3.8%0.61%
Dec 202567.2%7.4%7.4%6%4%4%3.3%0.53%
Jan 202663.7%7%8.6%7%4.7%3.8%4.7%0.62%
Feb 202664.8%7.1%7.1%7.1%4.8%3.9%4.8%0.51%
Mar 202663.5%7%8.5%7%5.7%3.8%3.8%0.73%
Apr 202667%6%7.4%4.9%6%4%4%0.53%
May 202665.5%7.2%7.2%4.8%5.9%3.9%4.8%0.52%
Jun 202666.8%6%7.4%6%6%3.3%4%0.43%
Jul 202666.2%7.3%7.3%4.9%6%4%4%0.43%
Aug 202667.8%7.5%6.1%5%5%4.1%4.1%0.44%
Sep 202660.9%8.2%8.2%6.7%6.7%4.5%4.5%0.48%

How has the Gridserve and Ionity comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom EV charging networks in September 2026?

2 changes
  1. In September 2026, Ionity gained share of searches among EV charging networks in the United Kingdom, from 7.5% to 8.2%.

  2. Gridserve’s share of searches among EV charging networks in the United Kingdom has gained ground for 3 months in a row, from 3.3% to 4.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gridserve’s and Ionity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gridserve

1 branded search term

  • gridserve

Ionity

1 branded search term

  • ionity

How the Brand Demand Index is measured

Other head-to-heads among EV charging networks

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