Shell Recharge vs Tesla Supercharger:Which is more popular?
In September 2026, Tesla Supercharger had more branded searches than Shell Recharge among EV charging networks in the United Kingdom. Tesla Supercharger had about 165,000 branded searches, while Shell Recharge had 18,100. Tesla Supercharger made up 60.9% of all EV charging network searches we track, and Shell Recharge accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about EV charging networks, Tesla Supercharger appeared in three of the five answers and Shell Recharge in two. Tesla Supercharger was mentioned before Shell Recharge in two out of three answers.
Who do people search for more?
Tesla Supercharger, about 9 searches for every 1 for Shell Recharge
Who does AI mention more?
Tesla Supercharger, mentioned in 3 of 5 answers, Shell Recharge in 2
Who does AI recommend more?
Tesla Supercharger, named ahead of Shell Recharge in 2 of 3 answers
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Top EV charging networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tesla Supercharger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shell Recharge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tesla Supercharger was listed before Shell Recharge in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tesla Supercharger1st
InstaVolt2nd
Osprey3rd
Shell Recharge4th
Pod Point5th
Ionity6th
Gridserve7th
bp pulse8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EV charging networks
5 answers
Asked ChatGPT
“What's the best EV charging network in the UK?”
Asked ChatGPT
“Which public EV charging network in the UK is most reliable?”
Asked ChatGPT
“What are the biggest EV charging networks in the UK?”
Searched Google, AI Overview
“ev charging”
Searched Google, AI Overview
“electric car charging”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Shell Recharge or Tesla Supercharger more popular in search?
This chart shows how often people search Google for Shell Recharge and Tesla Supercharger by name. Each line represents a brand's share of searches for all eight EV charging networks we track, month by month, from searches in United Kingdom.
Share of searches by month for Tesla Supercharger, Shell Recharge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesla Supercharger | Ionity | Pod Point | bp pulse | Shell Recharge | Gridserve | InstaVolt | Osprey |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 7.9% | 9.7% | 7.9% | 6.5% | 4.3% | 4.3% | 0.57% |
| Nov 2025 | 62.6% | 6.9% | 8.4% | 8.4% | 5.6% | 3.8% | 3.8% | 0.61% |
| Dec 2025 | 67.2% | 7.4% | 7.4% | 6% | 4% | 4% | 3.3% | 0.53% |
| Jan 2026 | 63.7% | 7% | 8.6% | 7% | 4.7% | 3.8% | 4.7% | 0.62% |
| Feb 2026 | 64.8% | 7.1% | 7.1% | 7.1% | 4.8% | 3.9% | 4.8% | 0.51% |
| Mar 2026 | 63.5% | 7% | 8.5% | 7% | 5.7% | 3.8% | 3.8% | 0.73% |
| Apr 2026 | 67% | 6% | 7.4% | 4.9% | 6% | 4% | 4% | 0.53% |
| May 2026 | 65.5% | 7.2% | 7.2% | 4.8% | 5.9% | 3.9% | 4.8% | 0.52% |
| Jun 2026 | 66.8% | 6% | 7.4% | 6% | 6% | 3.3% | 4% | 0.43% |
| Jul 2026 | 66.2% | 7.3% | 7.3% | 4.9% | 6% | 4% | 4% | 0.43% |
| Aug 2026 | 67.8% | 7.5% | 6.1% | 5% | 5% | 4.1% | 4.1% | 0.44% |
| Sep 2026 | 60.9% | 8.2% | 8.2% | 6.7% | 6.7% | 4.5% | 4.5% | 0.48% |
How has the Shell Recharge and Tesla Supercharger comparison changed over the last 12 months?
3 findings
- Tesla Supercharger was ahead of Shell Recharge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shell Recharge’s share of searches among EV charging networks in the United Kingdom moved from 6.5% to 6.7%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Tesla Supercharger’s share of searches among EV charging networks in the United Kingdom moved from 58.8% to 60.9%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for United Kingdom EV charging networks in September 2026?
2 changes
In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.
In September 2026, Tesla Supercharger lost share of searches among EV charging networks in the United Kingdom, from 67.8% to 60.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shell Recharge’s and Tesla Supercharger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shell Recharge
1 branded search term
- shell recharge
Tesla Supercharger
1 branded search term
- tesla supercharger
Other head-to-heads among EV charging networks
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