Hobbycraft vs Laughing Hens:Which is more popular?
In September 2026, Laughing Hens had more branded searches than Hobbycraft among yarn shops in the United Kingdom. Laughing Hens had about 1,900 branded searches, while Hobbycraft had 1,300. Laughing Hens made up 0.96% of all yarn shop searches we track, and Hobbycraft accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about yarn shops, Hobbycraft appeared in three of the four answers and Laughing Hens in none.
Who do people search for more?
Laughing Hens, about 46% more searches than Hobbycraft
Who does AI mention more?
Hobbycraft, mentioned in 3 of 4 answers, Laughing Hens in 0
Who does AI recommend more?
Hobbycraft, the only one of the two named
Follow Hobbycraft vs Laughing Hens and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top yarn shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hobbycraft was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Laughing Hens did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LoveCrafts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hobbycraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wool Warehouse2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Sheep Wools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wool and the Gang0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Laughing Hens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yarn shops
4 answers
Asked ChatGPT
“What's the best online yarn shop in the UK?”
Asked ChatGPT
“Where can I buy cheap but good quality knitting yarn in the UK?”
Asked ChatGPT
“Which UK shops sell crochet kits for beginners?”
Searched Google, AI Overview
“yarn”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“knitting wool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Hobbycraft or Laughing Hens more popular in search?
This chart shows how often people search Google for Hobbycraft and Laughing Hens by name. Each line represents a brand's share of searches for all seven yarn shops we track, month by month, from searches in United Kingdom.
Share of searches by month for Laughing Hens, Hobbycraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wool Warehouse | LoveCrafts | Black Sheep Wools | Hobbii | Wool and the Gang | Laughing Hens | Hobbycraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.8% | 7.4% | 6.1% | 5% | 0.78% | 0.66% |
| Nov 2025 | 52.9% | 23.7% | 5.8% | 7.1% | 8.7% | 1.1% | 0.63% |
| Dec 2025 | 51.4% | 23.1% | 8.5% | 6.9% | 8.5% | 0.89% | 0.75% |
| Jan 2026 | 51.1% | 28% | 6.9% | 6.9% | 5.6% | 0.91% | 0.61% |
| Feb 2026 | 55.1% | 24.8% | 7.4% | 6.1% | 5% | 0.95% | 0.65% |
| Mar 2026 | 55.2% | 24.8% | 9.1% | 6.1% | 3.3% | 0.95% | 0.5% |
| Apr 2026 | 56.9% | 25.6% | 7.7% | 5.1% | 3.4% | 0.83% | 0.46% |
| May 2026 | 55.4% | 24.8% | 9.1% | 6.1% | 3.3% | 0.8% | 0.54% |
| Jun 2026 | 57.2% | 25.6% | 7.7% | 5.1% | 2.8% | 1% | 0.56% |
| Jul 2026 | 58.3% | 26.1% | 6.4% | 5.2% | 2.8% | 0.64% | 0.57% |
| Aug 2026 | 56.8% | 25.6% | 7.6% | 5.1% | 3.4% | 0.83% | 0.67% |
| Sep 2026 | 55.8% | 25.1% | 7.5% | 5% | 5% | 0.96% | 0.66% |
How has the Hobbycraft and Laughing Hens comparison changed over the last 12 months?
3 findings
- Laughing Hens was ahead of Hobbycraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hobbycraft’s share of searches among yarn shops in the United Kingdom held steady at 0.66%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Laughing Hens’ share of searches among yarn shops in the United Kingdom moved from 0.78% to 0.96%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for United Kingdom yarn shops in September 2026?
1 change
Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hobbycraft’s and Laughing Hens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbycraft
1 branded search term
- hobbycraft yarn
Laughing Hens
1 branded search term
- laughing hens
Other head-to-heads among yarn shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.