Harringtons vs Hill's:Which is more popular?
In September 2026, Harringtons had more branded searches than Hill's among dog food brands in the United Kingdom. Harringtons had about 22,200 branded searches, while Hill's had 5,400. Harringtons made up 17.1% of all dog food brand searches we track, and Hill's accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about dog food brands, Hill's appeared in all five answers and Harringtons in four. Harringtons was mentioned before Hill's in three out of five answers.
Who do people search for more?
Harringtons, about 4 searches for every 1 for Hill's
Who does AI mention more?
Hill's, mentioned in every answer we collected
Who does AI recommend more?
Harringtons, named ahead of Hill's in 3 of 5 answers
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Top dog food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hill's appeared in all five answers. Harringtons was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Harringtons was listed before Hill's in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hill's1st
Royal Canin2nd- Harringtons3rd
Pedigree4th
Purina5th- James Wellbeloved6th
Burns7th
Lily's Kitchen8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Harringtons4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- James Wellbeloved3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Purina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pedigree2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lily's Kitchen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Burns1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog food brands
5 answers
Asked ChatGPT
“What's the best dog food brand in the UK?”
Asked ChatGPT
“Which UK dog food brand is healthiest?”
Asked ChatGPT
“What are the most popular dog food brands in the UK?”
Searched Google, AI Overview
“dog food”
Searched Google, AI Overview
“best dog food”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Harringtons or Hill's more popular in search?
This chart shows how often people search Google for Harringtons and Hill's by name. Each line represents a brand's share of searches for all eight dog food brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Harringtons, Hill's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Lily's Kitchen | Harringtons | Purina | James Wellbeloved | Burns | Hill's | Pedigree |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27% | 27.2% | 14.9% | 9.2% | 8.1% | 3.6% | 5.6% | 4.4% |
| Nov 2025 | 25.4% | 27.8% | 15.2% | 9.4% | 8.3% | 3.7% | 5.7% | 4.5% |
| Dec 2025 | 28% | 25% | 13.7% | 10.4% | 9.1% | 3.3% | 5.5% | 5% |
| Jan 2026 | 26.2% | 26.3% | 14.4% | 10.6% | 7.9% | 3.5% | 5.8% | 5.3% |
| Feb 2026 | 26% | 26.2% | 14.3% | 10.8% | 7.8% | 3.5% | 6.2% | 5.2% |
| Mar 2026 | 30% | 24.6% | 13.5% | 10.4% | 7.4% | 4% | 5.2% | 4.9% |
| Apr 2026 | 25.5% | 25.7% | 17.2% | 10.6% | 7.7% | 3.4% | 4.7% | 5.1% |
| May 2026 | 28.8% | 23.8% | 15.9% | 9.8% | 7.1% | 3.9% | 5% | 5.8% |
| Jun 2026 | 28.8% | 23.8% | 15.9% | 9.8% | 7.1% | 3.9% | 5% | 5.8% |
| Jul 2026 | 28.9% | 23.8% | 15.9% | 9.8% | 7.1% | 3.9% | 4.7% | 5.8% |
| Aug 2026 | 27.5% | 25.1% | 16.9% | 10.4% | 6.2% | 4.1% | 4.9% | 5% |
| Sep 2026 | 28% | 25.6% | 17.1% | 10.6% | 6.3% | 4.2% | 4.2% | 4.2% |
How has the Harringtons and Hill's comparison changed over the last 12 months?
3 findings
- Harringtons was ahead of Hill's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harringtons’ share of searches among dog food brands in the United Kingdom moved from 14.9% to 17.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in the United Kingdom moved from 5.6% to 4.2%, and its estimated monthly branded searches moved from 8.3K to 5.4K.
How did search popularity change for United Kingdom dog food brands in September 2026?
2 changes
In September 2026, Hill's lost share of searches among dog food brands in the United Kingdom, from 4.9% to 4.2%.
Harringtons’ share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 15.9% to 17.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Harringtons’ and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harringtons
1 branded search term
- harringtons dog food
Hill's
2 branded search terms
- hills dog food
- hills science plan
Other head-to-heads among dog food brands
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