Gymboree Play & Music vs Tumble Tots:Which is more popular?
In September 2026, Tumble Tots had more branded searches than Gymboree Play & Music among kids activity classes in the United Kingdom. Tumble Tots had about 9,900 branded searches, while Gymboree Play & Music had 2,380. Tumble Tots made up 20% of all kids activity class searches we track, and Gymboree Play & Music accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about kids activity classes, Gymboree Play & Music and Tumble Tots each appeared in two of the five answers. Gymboree Play & Music was mentioned before Tumble Tots in every answer.
Who do people search for more?
Tumble Tots, about 4 searches for every 1 for Gymboree Play & Music
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Gymboree Play & Music, named ahead of Tumble Tots in every answer
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Top kids activity classes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gymboree Play & Music and Tumble Tots were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gymboree Play & Music was listed before Tumble Tots in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tumble Tots2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gymboree Play & Music2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Kickers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rugbytots0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monkey Music0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sing and Sign0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diddi Dance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids activity classes
5 answers
Asked ChatGPT
“What are the best baby and toddler classes in the UK?”
Asked ChatGPT
“Which toddler class franchise is best for my child?”
Asked ChatGPT
“What classes can I take my toddler to near me?”
Searched Google, AI Overview
“preschool activities”
Searched Google, AI Overview
“music classes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Gymboree Play & Music or Tumble Tots more popular in search?
This chart shows how often people search Google for Gymboree Play & Music and Tumble Tots by name. Each line represents a brand's share of searches for all seven kids activity class brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Tumble Tots, Gymboree Play & Music. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Kickers | Rugbytots | Tumble Tots | Monkey Music | Sing and Sign | Gymboree Play & Music | Diddi Dance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.3% | 19.3% | 10.5% | 5.7% | 6.6% | 3.1% |
| Nov 2025 | 32.9% | 22% | 17.9% | 12% | 6.5% | 6% | 2.7% |
| Dec 2025 | 35.5% | 19.4% | 19.4% | 10.4% | 5.7% | 6.4% | 3.2% |
| Jan 2026 | 37.4% | 20.4% | 20.4% | 9.1% | 4.9% | 5.3% | 2.7% |
| Feb 2026 | 34.7% | 23.2% | 19% | 8.5% | 5.6% | 5.8% | 3.1% |
| Mar 2026 | 34.5% | 23.1% | 18.9% | 10.3% | 5.6% | 5.4% | 2.3% |
| Apr 2026 | 34.2% | 22.9% | 18.7% | 10.2% | 5.4% | 5.9% | 2.8% |
| May 2026 | 39% | 21.3% | 17.4% | 9.5% | 5% | 5.5% | 2.3% |
| Jun 2026 | 35.7% | 19.5% | 19.5% | 10.6% | 5.6% | 6.1% | 3% |
| Jul 2026 | 38.9% | 21.3% | 17.3% | 9.5% | 5% | 5.5% | 2.6% |
| Aug 2026 | 34.7% | 23.2% | 18.9% | 8.3% | 5.5% | 6.8% | 2.5% |
| Sep 2026 | 36.7% | 20% | 20% | 10.9% | 4.9% | 4.8% | 2.6% |
How has the Gymboree Play & Music and Tumble Tots comparison changed over the last 12 months?
3 findings
- Tumble Tots was ahead of Gymboree Play & Music in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gymboree Play & Music’s share of searches among kids activity classes in the United Kingdom moved from 6.6% to 4.8%, and its estimated monthly branded searches moved from 2.8K to 2.4K.
- Across the 12 months ending September 2026, Tumble Tots’ share of searches among kids activity classes in the United Kingdom moved from 19.3% to 20%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom kids activity classes in September 2026?
2 changes
In September 2026, Tumble Tots gained share of searches among kids activity classes in the United Kingdom, from 18.9% to 20%.
In September 2026, Gymboree Play & Music lost share of searches among kids activity classes in the United Kingdom, from 6.8% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gymboree Play & Music’s and Tumble Tots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gymboree Play & Music
2 branded search terms
- gymboree
- gymboree play and music
Tumble Tots
1 branded search term
- tumble tots
Other head-to-heads among kids activity classes
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