Glenfiddich vs Monkey Shoulder:Which is more popular in the United Kingdom?
In September 2026, Glenfiddich had more branded searches than Monkey Shoulder among whisky brands in the United Kingdom. Glenfiddich had about 22,200 branded searches, while Monkey Shoulder had 9,900. Glenfiddich made up 13.2% of all whisky brand searches we track, and Monkey Shoulder accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about whisky brands, Glenfiddich and Monkey Shoulder each appeared in one of the five answers. Glenfiddich and Monkey Shoulder were each mentioned first in one of the two answers that named either.
Who do people search for more?
Glenfiddich, about 2 searches for every 1 for Monkey Shoulder
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top whisky brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Glenfiddich was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Monkey Shoulder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glenfiddich and Monkey Shoulder were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glenmorangie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Johnnie Walker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jameson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jack Daniel's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Glenfiddich1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laphroaig1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Monkey Shoulder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talisker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Famous Grouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whisky brands
5 answers
Asked ChatGPT
“What's the best whisky for a beginner?”
Asked ChatGPT
“Which Scotch whisky is best value in the UK?”
Asked ChatGPT
“What's a good single malt to give as a gift?”
Searched Google, AI Overview
“whisky brands”
Searched Google, AI Overview
“best scotch whisky”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Glenfiddich or Monkey Shoulder more popular in search?
This chart shows how often people search Google for Glenfiddich and Monkey Shoulder by name. Each line represents a brand's share of searches for all nine whisky brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Glenfiddich, Monkey Shoulder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Daniel's | Talisker | Glenfiddich | Glenmorangie | Johnnie Walker | Laphroaig | Monkey Shoulder | Jameson | The Famous Grouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.3% | 13.3% | 10.9% | 13.3% | 7.3% | 4.9% | 6% | 1.2% |
| Nov 2025 | 35.8% | 7.2% | 16% | 10.7% | 8.8% | 7.2% | 5.9% | 7.2% | 1.4% |
| Dec 2025 | 36.3% | 4.9% | 16.3% | 10.9% | 10.9% | 7.3% | 6% | 6% | 1.5% |
| Jan 2026 | 27.4% | 6.7% | 18.3% | 12.2% | 12.2% | 8.2% | 6.7% | 6.7% | 1.6% |
| Feb 2026 | 27.1% | 8.1% | 14.8% | 12.1% | 14.8% | 8.1% | 6.6% | 6.6% | 1.6% |
| Mar 2026 | 29.8% | 13.3% | 13.3% | 10.9% | 10.9% | 7.3% | 6% | 7.3% | 1.4% |
| Apr 2026 | 26.3% | 17.6% | 14.4% | 11.8% | 9.6% | 7.9% | 5.3% | 5.3% | 1.9% |
| May 2026 | 21.6% | 26.4% | 11.8% | 14.5% | 7.9% | 7.9% | 4.3% | 4.3% | 1.3% |
| Jun 2026 | 26.8% | 22% | 12% | 12% | 9.8% | 6.6% | 4.4% | 5.4% | 1% |
| Jul 2026 | 24.5% | 24.5% | 13.4% | 10.9% | 10.9% | 6% | 4% | 4.9% | 0.97% |
| Aug 2026 | 23.7% | 23.7% | 13% | 13% | 8.7% | 7.1% | 4.7% | 4.7% | 1.4% |
| Sep 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.8% | 7.2% | 5.9% | 4.8% | 1.1% |
How has branded search for Glenfiddich and Monkey Shoulder changed in the United Kingdom over the last 12 months?
3 findings
- Glenfiddich was ahead of Monkey Shoulder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glenfiddich’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 13.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Monkey Shoulder’s share of searches among whisky brands in the United Kingdom moved from 4.9% to 5.9%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for United Kingdom whisky brands in September 2026?
2 changes
In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches.
Estimated monthly branded searches for Glenfiddich in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are Glenfiddich’s and Monkey Shoulder’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Glenfiddich’s and Monkey Shoulder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glenfiddich
1 branded search term
- glenfiddich
Monkey Shoulder
1 branded search term
- monkey shoulder
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