giffgaff vs Samsung:Which is more popular?
In September 2026, giffgaff had more branded searches than Samsung among refurbished phone retailers in the United Kingdom. giffgaff had about 9,900 branded searches, while Samsung had 1,300. giffgaff made up 1.4% of all refurbished phone retailer searches we track, and Samsung accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about refurbished phone retailers, giffgaff and Samsung each appeared in three of the five answers. giffgaff was mentioned before Samsung in two out of three answers that named either.
Who do people search for more?
giffgaff, about 8 searches for every 1 for Samsung
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
giffgaff, named ahead of Samsung in 2 of 3 answers
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Top refurbished phone retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, giffgaff was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. giffgaff was listed before Samsung in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Back Market4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple Certified Refurbished4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- giffgaff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
musicMagpie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Envirofone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
4gadgets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refurbished phone retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a refurbished iPhone in the UK?”
Asked ChatGPT
“Is it safe to buy a refurbished phone online?”
Asked ChatGPT
“Which website is best for refurbished phones?”
Searched Google, AI Overview
“refurbished iphone”
Searched Google, AI Overview
“refurbished phones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is giffgaff or Samsung more popular in search?
This chart shows how often people search Google for giffgaff and Samsung by name. Each line represents a brand's share of searches for all seven refurbished phone retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for giffgaff, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Back Market | Apple Certified Refurbished | musicMagpie | Envirofone | giffgaff | 4gadgets | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.6% | 11.5% | 5.8% | 2.1% | 1.2% | 0.63% | 0.23% |
| Nov 2025 | 79% | 11.3% | 5.8% | 1.7% | 1.4% | 0.52% | 0.19% |
| Dec 2025 | 81.7% | 9.6% | 4.9% | 1.8% | 1.2% | 0.54% | 0.15% |
| Jan 2026 | 77.8% | 11.2% | 7% | 2.1% | 1.1% | 0.62% | 0.17% |
| Feb 2026 | 77.8% | 11.2% | 7% | 2.1% | 1.1% | 0.61% | 0.19% |
| Mar 2026 | 76.8% | 13.6% | 5.7% | 2.1% | 1.1% | 0.61% | 0.17% |
| Apr 2026 | 78.8% | 11.4% | 5.8% | 2.1% | 1.2% | 0.63% | 0.18% |
| May 2026 | 80.6% | 9.5% | 5.9% | 1.8% | 1.5% | 0.52% | 0.18% |
| Jun 2026 | 80.5% | 9.6% | 5.9% | 1.8% | 1.4% | 0.52% | 0.18% |
| Jul 2026 | 78.9% | 11.4% | 5.8% | 1.7% | 1.4% | 0.51% | 0.23% |
| Aug 2026 | 79.2% | 11.4% | 5.8% | 1.7% | 1.2% | 0.42% | 0.19% |
| Sep 2026 | 76.8% | 13.6% | 5.7% | 2.1% | 1.4% | 0.4% | 0.18% |
giffgaff sells other things too, so only its searches that name this product count here, like “giffgaff refurbished”.
How has the giffgaff and Samsung comparison changed over the last 12 months?
3 findings
- giffgaff was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, giffgaff’s share of searches among refurbished phone retailers in the United Kingdom moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 12 months ending September 2026, Samsung’s share of searches among refurbished phone retailers in the United Kingdom moved from 0.23% to 0.18%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for United Kingdom refurbished phone retailers in September 2026?
1 change
Estimated monthly branded searches for giffgaff in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using giffgaff’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among refurbished phone retailers
- Back Market vs Apple Certified Refurbished: compare popularity
- Back Market vs musicMagpie: compare popularity
- Back Market vs Envirofone: compare popularity
- Apple Certified Refurbished vs musicMagpie: compare popularity
- Apple Certified Refurbished vs Envirofone: compare popularity
- musicMagpie vs Envirofone: compare popularity
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