Apple Certified Refurbished vs Envirofone:Which is more popular?
In September 2026, Apple Certified Refurbished had more branded searches than Envirofone among refurbished phone retailers in the United Kingdom. Apple Certified Refurbished had about 97,100 branded searches, while Envirofone had 14,800. Apple Certified Refurbished made up 13.6% of all refurbished phone retailer searches we track, and Envirofone accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about refurbished phone retailers, Apple Certified Refurbished appeared in four of the five answers and Envirofone in none.
Who do people search for more?
Apple Certified Refurbished, about 7 searches for every 1 for Envirofone
Who does AI mention more?
Apple Certified Refurbished, mentioned in 4 of 5 answers, Envirofone in 0
Who does AI recommend more?
Apple Certified Refurbished, the only one of the two named
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Top refurbished phone retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Certified Refurbished was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Envirofone did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Back Market4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Apple Certified Refurbished4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
giffgaff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
musicMagpie1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Envirofone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
4gadgets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refurbished phone retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a refurbished iPhone in the UK?”
Asked ChatGPT
“Is it safe to buy a refurbished phone online?”
Asked ChatGPT
“Which website is best for refurbished phones?”
Searched Google, AI Overview
“refurbished iphone”
Searched Google, AI Overview
“refurbished phones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Apple Certified Refurbished or Envirofone more popular in search?
This chart shows how often people search Google for Apple Certified Refurbished and Envirofone by name. Each line represents a brand's share of searches for all seven refurbished phone retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Apple Certified Refurbished, Envirofone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Back Market | Apple Certified Refurbished | musicMagpie | Envirofone | giffgaff | 4gadgets | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.6% | 11.5% | 5.8% | 2.1% | 1.2% | 0.63% | 0.23% |
| Nov 2025 | 79% | 11.3% | 5.8% | 1.7% | 1.4% | 0.52% | 0.19% |
| Dec 2025 | 81.7% | 9.6% | 4.9% | 1.8% | 1.2% | 0.54% | 0.15% |
| Jan 2026 | 77.8% | 11.2% | 7% | 2.1% | 1.1% | 0.62% | 0.17% |
| Feb 2026 | 77.8% | 11.2% | 7% | 2.1% | 1.1% | 0.61% | 0.19% |
| Mar 2026 | 76.8% | 13.6% | 5.7% | 2.1% | 1.1% | 0.61% | 0.17% |
| Apr 2026 | 78.8% | 11.4% | 5.8% | 2.1% | 1.2% | 0.63% | 0.18% |
| May 2026 | 80.6% | 9.5% | 5.9% | 1.8% | 1.5% | 0.52% | 0.18% |
| Jun 2026 | 80.5% | 9.6% | 5.9% | 1.8% | 1.4% | 0.52% | 0.18% |
| Jul 2026 | 78.9% | 11.4% | 5.8% | 1.7% | 1.4% | 0.51% | 0.23% |
| Aug 2026 | 79.2% | 11.4% | 5.8% | 1.7% | 1.2% | 0.42% | 0.19% |
| Sep 2026 | 76.8% | 13.6% | 5.7% | 2.1% | 1.4% | 0.4% | 0.18% |
How has the Apple Certified Refurbished and Envirofone comparison changed over the last 12 months?
3 findings
- Apple Certified Refurbished was ahead of Envirofone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Certified Refurbished’s share of searches among refurbished phone retailers in the United Kingdom moved from 11.5% to 13.6%, and its estimated monthly branded searches moved from 65.9K to 97.1K.
- Across the 12 months ending September 2026, Envirofone’s share of searches among refurbished phone retailers in the United Kingdom held steady at 2.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for United Kingdom refurbished phone retailers in September 2026?
2 changes
In September 2026, Apple Certified Refurbished gained share of searches among refurbished phone retailers in the United Kingdom, from 11.4% to 13.6%.
Estimated monthly branded searches for Envirofone in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apple Certified Refurbished’s and Envirofone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Certified Refurbished
2 branded search terms
- apple certified refurbished
- apple refurbished
Envirofone
1 branded search term
- envirofone
Other head-to-heads among refurbished phone retailers
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