Fresha vs Square Appointments:Which is more popular?
In September 2026, Fresha and Square Appointments were level in searches among salon booking software in the United Kingdom, with an estimated 2.4K branded searches each, at 4% of the total each. When we asked ChatGPT and Google AI Overviews about salon booking software, Fresha appeared in all five answers and Square Appointments in four. Fresha was mentioned before Square Appointments in every answer.
Who do people search for more?
Fresha and Square Appointments are searched for about as often as each other.
Who does AI mention more?
Fresha, mentioned in every answer we collected
Who does AI recommend more?
Fresha, named ahead of Square Appointments in every answer
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Top salon booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fresha was listed before Square Appointments in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Booksy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phorest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Treatwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Timely1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon booking software
5 answers
Asked ChatGPT
“What's the best salon booking software in the UK?”
Asked ChatGPT
“Which booking system is best for a small hair or beauty salon?”
Asked ChatGPT
“What's the easiest salon booking app for clients to use?”
Searched Google, AI Overview
“salon software”
Searched Google, AI Overview
“salon booking app”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Fresha or Square Appointments more popular in search?
This chart shows how often people search Google for Fresha and Square Appointments by name. Each line represents a brand's share of searches for all six salon booking software we track, month by month, from searches in United Kingdom.
Share of searches by month for Fresha, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Phorest | Fresha | Square Appointments | Timely | Treatwell |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.6% | 4.7% | 7.1% | 4.7% | 3.9% | 0.11% |
| Nov 2025 | 84.8% | 5% | 2.7% | 3.3% | 4.1% | 0.12% |
| Dec 2025 | 87.4% | 5.1% | 1.8% | 2.8% | 2.8% | 0.07% |
| Jan 2026 | 83.1% | 6% | 2.7% | 4% | 4% | 0.08% |
| Feb 2026 | 84.4% | 4.9% | 4.1% | 3.2% | 3.2% | 0.09% |
| Mar 2026 | 86% | 5.1% | 2.7% | 2.7% | 3.4% | 0.1% |
| Apr 2026 | 84.1% | 6.1% | 3.2% | 3.2% | 3.2% | 0.08% |
| May 2026 | 87.9% | 4.2% | 2.8% | 2.3% | 2.8% | 0.07% |
| Jun 2026 | 85.8% | 5.1% | 4.1% | 2.3% | 2.7% | 0.06% |
| Jul 2026 | 86.4% | 5.1% | 3.4% | 2.3% | 2.7% | 0.04% |
| Aug 2026 | 82.7% | 6% | 4.8% | 3.2% | 3.2% | 0.07% |
| Sep 2026 | 82.7% | 6% | 4% | 4% | 3.2% | 0.08% |
How has the Fresha and Square Appointments comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Square Appointments took it in November 2025, Fresha took it in February 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom moved from 7.1% to 4%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom moved from 4.7% to 4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom salon booking software in September 2026?
2 changes
In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%.
In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fresha’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresha
1 branded search term
- fresha for business
Square Appointments
1 branded search term
- square appointments
Other head-to-heads among salon booking software
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