Brandwave

How popular isSquare Appointments?

In September 2026, people searched for Square Appointments by name about 2,400 times in the United Kingdom, a 17.2% decrease from the previous year. These searches made up 4% of all United Kingdom salon booking software searches, placing Square Appointments fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about salon booking software, Square Appointments appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Square Appointments is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. BooksyShare of searches 82.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. PhorestShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. FreshaShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Square AppointmentsShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. TimelyShare of searches 3.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top salon booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Square Appointments is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fresha1st
  2. Booksy2nd
  3. Square Appointments3rd
  4. Treatwell4th
  5. Phorest5th
  6. Timely5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booksy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phorest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Treatwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Timely1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon booking software

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which salon booking software compete with Square Appointments?

Square Appointments against salon booking software in the United Kingdom, by month

Share of searches by month for Booksy, Phorest, Fresha, Square Appointments, Timely. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyPhorestFreshaSquare AppointmentsTimelyTreatwell
Oct 202579.6%4.7%7.1%4.7%3.9%0.11%
Nov 202584.8%5%2.7%3.3%4.1%0.12%
Dec 202587.4%5.1%1.8%2.8%2.8%0.07%
Jan 202683.1%6%2.7%4%4%0.08%
Feb 202684.4%4.9%4.1%3.2%3.2%0.09%
Mar 202686%5.1%2.7%2.7%3.4%0.1%
Apr 202684.1%6.1%3.2%3.2%3.2%0.08%
May 202687.9%4.2%2.8%2.3%2.8%0.07%
Jun 202685.8%5.1%4.1%2.3%2.7%0.06%
Jul 202686.4%5.1%3.4%2.3%2.7%0.04%
Aug 202682.7%6%4.8%3.2%3.2%0.07%
Sep 202682.7%6%4%4%3.2%0.08%

  1. 1.Booksy

    82.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Phorest

    6%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fresha

    4%

    Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.8 points.

  4. 4.Square Appointments

    4%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  5. 5.Timely

    3.2%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Treatwell

    0.08%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Square Appointments and its closest rivals

Every comparison with Square Appointments

5 comparisons

How has branded search demand for Square Appointments changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Square Appointments in the United Kingdom fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom decreased from 4.7% to 4%.
  • Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom peaked at 4.7% in October 2025 and was lowest at 2.3% in June 2026.

How did search popularity change for United Kingdom salon booking software in September 2026?

5 changes

  1. In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%.

  2. In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%.

  3. Estimated monthly branded searches for Phorest in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Treatwell in the United Kingdom fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

  5. Estimated monthly branded searches for Timely in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Square Appointments’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Square Appointments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • square appointments

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How the Brand Demand Index is measured

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