Square Appointments vs Timely:Which is more popular?
In September 2026, Square Appointments had more branded searches than Timely among salon booking software in the United Kingdom. Square Appointments had about 2,400 branded searches, while Timely had 1,900. Square Appointments made up 4% of all salon booking software searches we track, and Timely accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about salon booking software, Square Appointments appeared in four of the five answers and Timely in one. Square Appointments was mentioned before Timely in three out of four answers.
Who do people search for more?
Square Appointments, about 26% more searches than Timely
Who does AI mention more?
Square Appointments, mentioned in 4 of 5 answers, Timely in 1
Who does AI recommend more?
Square Appointments, named ahead of Timely in 3 of 4 answers
Follow Square Appointments vs Timely and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top salon booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Timely was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square Appointments was listed before Timely in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Booksy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Phorest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Treatwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Timely1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon booking software
5 answers
Asked ChatGPT
“What's the best salon booking software in the UK?”
Asked ChatGPT
“Which booking system is best for a small hair or beauty salon?”
Asked ChatGPT
“What's the easiest salon booking app for clients to use?”
Searched Google, AI Overview
“salon software”
Searched Google, AI Overview
“salon booking app”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Square Appointments or Timely more popular in search?
This chart shows how often people search Google for Square Appointments and Timely by name. Each line represents a brand's share of searches for all six salon booking software we track, month by month, from searches in United Kingdom.
Share of searches by month for Square Appointments, Timely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Phorest | Fresha | Square Appointments | Timely | Treatwell |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.6% | 4.7% | 7.1% | 4.7% | 3.9% | 0.11% |
| Nov 2025 | 84.8% | 5% | 2.7% | 3.3% | 4.1% | 0.12% |
| Dec 2025 | 87.4% | 5.1% | 1.8% | 2.8% | 2.8% | 0.07% |
| Jan 2026 | 83.1% | 6% | 2.7% | 4% | 4% | 0.08% |
| Feb 2026 | 84.4% | 4.9% | 4.1% | 3.2% | 3.2% | 0.09% |
| Mar 2026 | 86% | 5.1% | 2.7% | 2.7% | 3.4% | 0.1% |
| Apr 2026 | 84.1% | 6.1% | 3.2% | 3.2% | 3.2% | 0.08% |
| May 2026 | 87.9% | 4.2% | 2.8% | 2.3% | 2.8% | 0.07% |
| Jun 2026 | 85.8% | 5.1% | 4.1% | 2.3% | 2.7% | 0.06% |
| Jul 2026 | 86.4% | 5.1% | 3.4% | 2.3% | 2.7% | 0.04% |
| Aug 2026 | 82.7% | 6% | 4.8% | 3.2% | 3.2% | 0.07% |
| Sep 2026 | 82.7% | 6% | 4% | 4% | 3.2% | 0.08% |
How has the Square Appointments and Timely comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Timely took it in November 2025, Square Appointments took it in September 2026.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom moved from 4.7% to 4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Timely’s share of searches among salon booking software in the United Kingdom moved from 3.9% to 3.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for United Kingdom salon booking software in September 2026?
2 changes
In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%.
Estimated monthly branded searches for Timely in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Square Appointments’ and Timely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Appointments
1 branded search term
- square appointments
Timely
1 branded search term
- gettimely
Other head-to-heads among salon booking software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.