Salon booking software in the United Kingdom:Which are most popular?
In September 2026, Booksy was the most searched salon booking software in the United Kingdom, accounting for 82.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Fresha showed up in every answer. Fresha was recommended most often, coming first in all four responses that gave a list.
BooksyShare of searches 82.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PhorestShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
FreshaShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Square AppointmentsShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
TimelyShare of searches 3.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top salon booking software in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Fresha appeared every time. Fresha was recommended most often, coming first in all four answers that gave a list. Booksy was second, and Square Appointments was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Booksy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Phorest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Treatwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Timely1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon booking software
5 answers
Asked ChatGPT
“What's the best salon booking software in the UK?”
Asked ChatGPT
“Which booking system is best for a small hair or beauty salon?”
Asked ChatGPT
“What's the easiest salon booking app for clients to use?”
Searched Google, AI Overview
“salon software”
Searched Google, AI Overview
“salon booking app”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which salon booking software do people search for most?
This chart shows how often people search Google for each salon booking software by name. Each line represents a brand's share of searches for all six salon booking software we track, month by month, from searches in United Kingdom.
Share of searches by month for Booksy, Phorest, Fresha, Square Appointments, Timely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Phorest | Fresha | Square Appointments | Timely | Treatwell |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.6% | 4.7% | 7.1% | 4.7% | 3.9% | 0.11% |
| Nov 2025 | 84.8% | 5% | 2.7% | 3.3% | 4.1% | 0.12% |
| Dec 2025 | 87.4% | 5.1% | 1.8% | 2.8% | 2.8% | 0.07% |
| Jan 2026 | 83.1% | 6% | 2.7% | 4% | 4% | 0.08% |
| Feb 2026 | 84.4% | 4.9% | 4.1% | 3.2% | 3.2% | 0.09% |
| Mar 2026 | 86% | 5.1% | 2.7% | 2.7% | 3.4% | 0.1% |
| Apr 2026 | 84.1% | 6.1% | 3.2% | 3.2% | 3.2% | 0.08% |
| May 2026 | 87.9% | 4.2% | 2.8% | 2.3% | 2.8% | 0.07% |
| Jun 2026 | 85.8% | 5.1% | 4.1% | 2.3% | 2.7% | 0.06% |
| Jul 2026 | 86.4% | 5.1% | 3.4% | 2.3% | 2.7% | 0.04% |
| Aug 2026 | 82.7% | 6% | 4.8% | 3.2% | 3.2% | 0.07% |
| Sep 2026 | 82.7% | 6% | 4% | 4% | 3.2% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.7% | 49.5K | 0% | 0 points | |
| 2, held 2nd | 6% | 3.6K | 0% | 0 points | |
| 3, held 3rd | 4% | 2.4K | -17.2% | -0.8 points | |
| 4, held 4th | 4% | 2.4K | +26.3% | +0.8 points | |
| 5, held 5th | 3.2% | 1.9K | 0% | 0 points | |
| 6, held 6th | 0.08% | 50 | +25% | 0 points |
1.
Booksy82.7%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Phorest6%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Fresha4%
Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.8 points.
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.
5.
Timely3.2%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.08%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Which brand is most popular in search among salon booking software in the United Kingdom?
6 brands
In September 2026, Booksy was the most searched among salon booking software in the United Kingdom, with an estimated 49.5K branded searches, 82.7% of all searches for the six we track. Phorest is in 2nd place, 76.7 percentage points behind at 6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Booksy | 79.6% → 82.7% | 87.9%May 2026 | 79.6%Oct 2025 | 1st |
| Phorest | 4.7% → 6% | 6.1%Apr 2026 | 4.2%May 2026 | 3rd → 2nd |
| Fresha | 7.1% → 4% | 7.1%Oct 2025 | 1.8%Dec 2025 | 2nd → 3rd |
| Square Appointments | 4.7% → 4% | 4.7%Oct 2025 | 2.3%Jun 2026 | 4th |
| Timely | 3.9% → 3.2% | 4.1%Nov 2025 | 2.7%Jun 2026 | 5th |
| Treatwell | 0.11% → 0.08% | 0.12%Nov 2025 | 0.04%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Booksy’s share of searches among salon booking software in the United Kingdom increased from 79.6% to 82.7%.
- Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in the United Kingdom increased from 4.7% to 6%.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom decreased from 7.1% to 4%.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom decreased from 4.7% to 4%.
- Across the 12 months ending September 2026, Timely’s share of searches among salon booking software in the United Kingdom decreased from 3.9% to 3.2%.
- Across the 12 months ending September 2026, Booksy’s share of searches among salon booking software in the United Kingdom peaked at 87.9% in May 2026 and was lowest at 79.6% in October 2025.
- Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in the United Kingdom peaked at 6.1% in April 2026 and was lowest at 4.2% in May 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom peaked at 7.1% in October 2025 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom peaked at 4.7% in October 2025 and was lowest at 2.3% in June 2026.
- Across the 12 months ending September 2026, Timely’s share of searches among salon booking software in the United Kingdom peaked at 4.1% in November 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Phorest rose from 3rd to 2nd among salon booking software in the United Kingdom.
- Across the 12 months ending September 2026, Fresha fell from 2nd to 3rd among salon booking software in the United Kingdom.
- Across the 12 months ending September 2026, Treatwell held steady: its share of searches among salon booking software in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom salon booking software in September 2026?
5 changes
In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%.
In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%.
Estimated monthly branded searches for Phorest in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Treatwell in the United Kingdom fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
Estimated monthly branded searches for Timely in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted for salon booking software?
6 search terms
Each brand's share of searches among salon booking software comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
- Booksy vs Phorest: compare popularity
- Booksy vs Fresha: compare popularity
- Booksy vs Square Appointments: compare popularity
- Booksy vs Timely: compare popularity
- Phorest vs Fresha: compare popularity
- Phorest vs Square Appointments: compare popularity
- Phorest vs Timely: compare popularity
- Fresha vs Square Appointments: compare popularity
- Fresha vs Timely: compare popularity
- Square Appointments vs Timely: compare popularity
- Compare any of these brands
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