Brandwave

How popular isFresha?

In September 2026, people searched for Fresha by name about 2,400 times in the United Kingdom, a 45.5% decrease from the previous year. These searches made up 4% of all United Kingdom salon booking software searches, placing Fresha third out of six brands. When we asked both ChatGPT and Google AI Overviews about salon booking software, Fresha appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Fresha is the third most searched of 6 competitors and the most recommended in AI answers.

  1. BooksyShare of searches 82.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. PhorestShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. FreshaShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Square AppointmentsShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. TimelyShare of searches 3.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top salon booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Fresha is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fresha1st
  2. Booksy2nd
  3. Square Appointments3rd
  4. Treatwell4th
  5. Phorest5th
  6. Timely5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square Appointments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booksy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phorest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Treatwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Timely1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon booking software

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which salon booking software compete with Fresha?

Fresha against salon booking software in the United Kingdom, by month

Share of searches by month for Booksy, Phorest, Fresha, Square Appointments, Timely. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyPhorestFreshaSquare AppointmentsTimelyTreatwell
Oct 202579.6%4.7%7.1%4.7%3.9%0.11%
Nov 202584.8%5%2.7%3.3%4.1%0.12%
Dec 202587.4%5.1%1.8%2.8%2.8%0.07%
Jan 202683.1%6%2.7%4%4%0.08%
Feb 202684.4%4.9%4.1%3.2%3.2%0.09%
Mar 202686%5.1%2.7%2.7%3.4%0.1%
Apr 202684.1%6.1%3.2%3.2%3.2%0.08%
May 202687.9%4.2%2.8%2.3%2.8%0.07%
Jun 202685.8%5.1%4.1%2.3%2.7%0.06%
Jul 202686.4%5.1%3.4%2.3%2.7%0.04%
Aug 202682.7%6%4.8%3.2%3.2%0.07%
Sep 202682.7%6%4%4%3.2%0.08%

  1. 1.Booksy

    82.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Phorest

    6%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fresha

    4%

    Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.8 points.

  4. 4.Square Appointments

    4%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  5. 5.Timely

    3.2%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Treatwell

    0.08%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Fresha and its closest rivals

Every comparison with Fresha

5 comparisons

How has branded search demand for Fresha changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fresha in the United Kingdom fell from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom decreased from 7.1% to 4%.
  • Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom peaked at 7.1% in October 2025 and was lowest at 1.8% in December 2025.
  • Across the 12 months ending September 2026, Fresha fell from 2nd to 3rd among salon booking software in the United Kingdom.

How did search popularity change for United Kingdom salon booking software in September 2026?

5 changes

  1. In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%.

  2. In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%.

  3. Estimated monthly branded searches for Phorest in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Treatwell in the United Kingdom fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

  5. Estimated monthly branded searches for Timely in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Fresha’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fresha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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