Brandwave

Flymo vs Mac Allister:Which is more popular?

In September 2026, Flymo had more branded searches than Mac Allister among lawn mower brands in the United Kingdom. Flymo had about 5,400 branded searches, while Mac Allister had 2,900. Flymo made up 9.7% of all lawn mower brand searches we track, and Mac Allister accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Flymo appeared in one of the five answers and Mac Allister in none.

Among lawn mower brands in the United Kingdom in September 2026

Who do people search for more?

Flymo, about 86% more searches than Mac Allister

Flymo 5.4K searchesMac Allister 2.9K searches

Who does AI mention more?

Flymo, mentioned in 1 of 5 answers, Mac Allister in 0

Flymo in 1 of 5Mac Allister in 0 of 5

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flymo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mac Allister did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Stihl2nd
  3. WORX3rd
  4. Ryobi4th
  5. Honda Power Equipment4th
  6. Greenworks4th
  7. Einhell7th
  8. Hayter8th
  9. +3 more
  10. Flymo12th
  11. Mac Allister–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flymo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Flymo or Mac Allister more popular in search?

This chart shows how often people search Google for Flymo and Mac Allister by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United Kingdom.

Flymo and Mac Allister among lawn mower brands in the United Kingdom, by month

Share of searches by month for Flymo, Mac Allister. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMountfieldFlymoStihlMakitaWORXEinhellHonda Power EquipmentHusqvarnaMac AllisterBoschGreenworksHayter
Oct 202514.3%17.5%11.7%7.7%7.7%7.7%5%7.7%5%6.4%4.2%2.7%2.3%
Nov 202515.5%15.5%12.5%8.2%8.2%6.9%5.6%8.2%5.6%3.8%4.3%3.1%2.5%
Dec 202515%18.9%12.6%6.9%7.9%5.7%5.7%7.9%6.9%3.1%3.8%3.1%2.5%
Jan 202613.1%20%13.1%6.9%6.9%5%4.1%11%6.9%3.3%3.3%3.3%3.3%
Feb 20268.5%19.3%10.5%5.5%7%4.7%3.8%8.5%3.8%2.6%3.8%2.9%19.3%
Mar 202617.6%17.6%11.7%7.8%7.8%5.2%5.2%6.4%4.3%4.3%4.3%4.3%3.5%
Apr 202625.7%14.1%11.5%6.3%7.7%7.7%5.1%5.1%3.4%4.2%3.4%2.8%2.8%
May 202624%13.1%10.7%7.2%7.2%7.2%5.9%5.9%4.8%4.8%3.9%2.6%2.6%
Jun 202620.6%13.8%11.2%7.5%7.5%7.5%6.1%6.1%5%5%4.1%2.7%2.7%
Jul 202619.3%15.8%12.9%7%7%7%5.8%5.8%4.6%5.8%3.8%2.6%2.6%
Aug 202617.8%14.5%11.8%7.8%6.5%7.8%6.5%5.1%7.8%5.1%3.5%3.5%2.4%
Sep 202617.8%14.6%9.7%9.7%7.9%7.9%6.5%6.5%5.2%5.2%4.3%2.9%1.8%

Mac Allister sells other things too, so only its searches that name this product count here, like “mac allister lawn mower”.

How has the Flymo and Mac Allister comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom lawn mower brands in September 2026?

2 changes
  1. In September 2026, Flymo lost share of searches among lawn mower brands in the United Kingdom, from 11.8% to 9.7%.

  2. Estimated monthly branded searches for Mac Allister in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flymo’s and Mac Allister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flymo

1 branded search term

  • flymo

Mac Allister

1 branded search term

  • mac allister lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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