Flooring Superstore vs Howdens:Which is more popular?
In September 2026, Flooring Superstore had more branded searches than Howdens among flooring retailers in the United Kingdom. Flooring Superstore had about 33,100 branded searches, while Howdens had 4,400. Flooring Superstore made up 18.3% of all flooring retailer searches we track, and Howdens accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about flooring retailers, Flooring Superstore and Howdens each appeared in one of the three answers.
Who do people search for more?
Flooring Superstore, about 8 searches for every 1 for Howdens
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
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Top flooring retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Flooring Superstore and Howdens were each mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tapi2 of 3Named in 2 of 3 ChatGPT answers- Flooring Superstore1 of 3Named in 1 of 3 ChatGPT answers
Direct Wood Flooring1 of 3Named in 1 of 3 ChatGPT answers
Howdens1 of 3Named in 1 of 3 ChatGPT answers
Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers
B&Q0 of 3Named in 0 of 3 ChatGPT answers
Leader Floors0 of 3Named in 0 of 3 ChatGPT answers
See every answer about flooring retailers
3 answers
Asked ChatGPT
“Where's the best place to buy flooring in the UK?”
Asked ChatGPT
“Which UK shop is best for buying carpet and having it fitted?”
- 1Tapi
- 1
Asked ChatGPT
“Where can I buy good quality engineered wood flooring online in the UK?”
Searched Google, AI Overview
“flooring”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“carpet shops near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Flooring Superstore or Howdens more popular in search?
This chart shows how often people search Google for Flooring Superstore and Howdens by name. Each line represents a brand's share of searches for all seven flooring retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Flooring Superstore, Howdens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tapi | Flooring Superstore | Direct Wood Flooring | Walls and Floors | B&Q | Howdens | Leader Floors |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 19.1% | 4.7% | 5.7% | 3.8% | 2.5% | 1.7% |
| Nov 2025 | 62% | 18.2% | 5.4% | 6.7% | 3.6% | 2.4% | 1.6% |
| Dec 2025 | 58.5% | 21% | 6.3% | 6.3% | 4.2% | 2.3% | 1.5% |
| Jan 2026 | 60.6% | 17.8% | 6.5% | 6.5% | 4.4% | 2.9% | 1.3% |
| Feb 2026 | 58.6% | 20.2% | 6% | 7.4% | 4% | 2.7% | 1.2% |
| Mar 2026 | 61.7% | 18.1% | 5.4% | 6.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 63.4% | 18.6% | 5.6% | 5.6% | 3.7% | 2% | 1.1% |
| May 2026 | 58.6% | 21.1% | 6.3% | 6.3% | 4.2% | 2.3% | 1.2% |
| Jun 2026 | 61.6% | 18.1% | 6.6% | 6.6% | 3.6% | 2.4% | 1.1% |
| Jul 2026 | 59.2% | 21.3% | 6.4% | 6.4% | 3.5% | 2.3% | 1% |
| Aug 2026 | 62% | 18.2% | 6.7% | 5.4% | 4.5% | 2.4% | 0.88% |
| Sep 2026 | 62.5% | 18.3% | 6.7% | 5.5% | 3.7% | 2.4% | 0.89% |
Howdens sells other things too, so only its searches that name this product count here, like “howdens flooring”.
How has the Flooring Superstore and Howdens comparison changed over the last 12 months?
3 findings
- Flooring Superstore was ahead of Howdens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flooring Superstore’s share of searches among flooring retailers in the United Kingdom moved from 19.1% to 18.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Howdens’ share of searches among flooring retailers in the United Kingdom moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for United Kingdom flooring retailers in September 2026?
2 changes
Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Flooring Superstore in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flooring Superstore’s and Howdens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flooring Superstore
1 branded search term
- flooring superstore
Howdens
1 branded search term
- howdens flooring
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