Firefish vs Recruitly:Which is more popular?
In September 2026, Recruitly had more branded searches than Firefish among recruitment software in the United Kingdom. Recruitly had about 320 branded searches, while Firefish had 210. Recruitly made up 2.5% of all recruitment software searches we track, and Firefish accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about recruitment software, Recruitly appeared in two of the five answers and Firefish in one. Firefish and Recruitly were each mentioned first in one of the two answers that named either.
Who do people search for more?
Recruitly, about 52% more searches than Firefish
Who does AI mention more?
Recruitly, mentioned in 2 of 5 answers, Firefish in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top recruitment software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recruitly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firefish was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firefish and Recruitly were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JobAdder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vincere3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Recruit CRM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Recruitly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eploy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firefish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tribepad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recruitment software
5 answers
Asked ChatGPT
“What's the best recruitment software for a UK agency?”
Asked ChatGPT
“Which applicant tracking system is best for UK employers?”
Asked ChatGPT
“What recruitment CRM do UK recruitment agencies use?”
Searched Google, AI Overview
“applicant tracking system”
Searched Google, AI Overview
“recruitment crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Firefish or Recruitly more popular in search?
This chart shows how often people search Google for Firefish and Recruitly by name. Each line represents a brand's share of searches for all eight recruitment software we track, month by month, from searches in United Kingdom.
Share of searches by month for Recruitly, Firefish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bullhorn | JobAdder | Eploy | Tribepad | Recruit CRM | Vincere | Recruitly | Firefish |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 26.9% | 11.6% | 6.1% | 11.6% | 9.8% | 2% | 2.9% |
| Nov 2025 | 28% | 31.6% | 11.5% | 7.2% | 9.3% | 7.2% | 1.9% | 3.4% |
| Dec 2025 | 32.2% | 24.9% | 10.4% | 7.5% | 10.4% | 10.4% | 2.2% | 2.2% |
| Jan 2026 | 32.6% | 24.7% | 11% | 6.9% | 11% | 8.9% | 2.2% | 2.7% |
| Feb 2026 | 30.5% | 22.6% | 12.5% | 7.8% | 10.1% | 10.1% | 2.5% | 3.7% |
| Mar 2026 | 28.8% | 26.1% | 11.6% | 7.3% | 11.6% | 9.4% | 2.3% | 2.8% |
| Apr 2026 | 31.2% | 23.1% | 12.8% | 8% | 10.4% | 10.4% | 2.1% | 2.1% |
| May 2026 | 28.3% | 26.1% | 14.4% | 9% | 9% | 7.9% | 2.3% | 2.9% |
| Jun 2026 | 30.8% | 28.4% | 12.6% | 7.9% | 7.9% | 7.9% | 2.5% | 2.1% |
| Jul 2026 | 32.4% | 24.6% | 13.6% | 8.5% | 8.5% | 7.5% | 2.2% | 2.7% |
| Aug 2026 | 33.6% | 21% | 14% | 11.4% | 8.7% | 7.7% | 1.8% | 1.8% |
| Sep 2026 | 36% | 22.3% | 12.3% | 10% | 7.7% | 7.7% | 2.5% | 1.6% |
How has the Firefish and Recruitly comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Recruitly took it in June 2026, Firefish took it in July 2026, Recruitly took it in September 2026.
- Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom moved from 2.9% to 1.6%, and its estimated monthly branded searches moved from 480 to 210.
- Across the 12 months ending September 2026, Recruitly’s share of searches among recruitment software in the United Kingdom moved from 2% to 2.5%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for United Kingdom recruitment software in September 2026?
2 changes
In September 2026, Recruitly overtook Firefish to rank 7th among recruitment software in the United Kingdom, with 2.5% of the searches.
Estimated monthly branded searches for Firefish in the United Kingdom fell 56.3% over 12 measured months, from 480 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Firefish’s and Recruitly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among recruitment software
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