Brandwave

How popular isFirefish?

In September 2026, people searched for Firefish by name about 210 times in the United Kingdom, a 56.3% decrease from the previous year. These searches made up 1.6% of all United Kingdom recruitment software searches, placing Firefish eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about recruitment software, Firefish appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Firefish is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. BullhornShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. JobAdderShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. EployShare of searches 12.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. TribepadShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FirefishShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top recruitment software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firefish was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firefish is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bullhorn1st
  2. Vincere2nd
  3. JobAdder3rd
  4. Recruit CRM4th
  5. Eploy5th
  6. Firefish6th
  7. Recruitly7th
  8. Tribepad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JobAdder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vincere3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Recruit CRM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruitly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eploy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firefish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tribepad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which recruitment software compete with Firefish?

Firefish against recruitment software in the United Kingdom, by month

Share of searches by month for Bullhorn, JobAdder, Eploy, Tribepad, Recruit CRM, Vincere, Recruitly, Firefish. The figures are in the table below the chart.

View monthly share of searches table
MonthBullhornJobAdderEployTribepadRecruit CRMVincereRecruitlyFirefish
Oct 202529%26.9%11.6%6.1%11.6%9.8%2%2.9%
Nov 202528%31.6%11.5%7.2%9.3%7.2%1.9%3.4%
Dec 202532.2%24.9%10.4%7.5%10.4%10.4%2.2%2.2%
Jan 202632.6%24.7%11%6.9%11%8.9%2.2%2.7%
Feb 202630.5%22.6%12.5%7.8%10.1%10.1%2.5%3.7%
Mar 202628.8%26.1%11.6%7.3%11.6%9.4%2.3%2.8%
Apr 202631.2%23.1%12.8%8%10.4%10.4%2.1%2.1%
May 202628.3%26.1%14.4%9%9%7.9%2.3%2.9%
Jun 202630.8%28.4%12.6%7.9%7.9%7.9%2.5%2.1%
Jul 202632.4%24.6%13.6%8.5%8.5%7.5%2.2%2.7%
Aug 202633.6%21%14%11.4%8.7%7.7%1.8%1.8%
Sep 202636%22.3%12.3%10%7.7%7.7%2.5%1.6%

  1. 1.Bullhorn

    36%

    Held 1st. 4.7K estimated branded searches, +21.6% vs prior month. Share +2.3 points.

  2. 2.JobAdder

    22.3%

    Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  3. 3.Eploy

    12.3%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Tribepad

    10%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Recruit CRM

    7.7%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Vincere

    7.7%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  7. 7.Recruitly

    2.5%

    Moved from 8th to 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.6 points.

  8. 8.Firefish

    1.6%

    Moved from 7th to 8th. 210 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Firefish and its closest rivals

Every comparison with Firefish

7 comparisons

How has branded search demand for Firefish changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Firefish in the United Kingdom fell from 480 to 210.
  • Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom decreased from 2.9% to 1.6%.
  • Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom peaked at 3.7% in February 2026 and was lowest at 1.6% in September 2026.
  • Across the 12 months ending September 2026, Firefish fell from 7th to 8th among recruitment software in the United Kingdom.

How did search popularity change for United Kingdom recruitment software in September 2026?

6 changes

  1. In September 2026, Recruitly overtook Firefish to rank 7th among recruitment software in the United Kingdom, with 2.5% of the searches.

  2. In September 2026, Bullhorn gained share of searches among recruitment software in the United Kingdom, from 33.6% to 36%.

  3. In September 2026, JobAdder gained share of searches among recruitment software in the United Kingdom, from 21% to 22.3%.

  4. In September 2026, Eploy lost share of searches among recruitment software in the United Kingdom, from 14% to 12.3%.

  5. In September 2026, Tribepad lost share of searches among recruitment software in the United Kingdom, from 11.4% to 10%.

  6. In September 2026, Recruit CRM lost share of searches among recruitment software in the United Kingdom, from 8.7% to 7.7%.

How are Firefish’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Firefish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • firefish software

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