Recruitment software in the United Kingdom:Which are most popular?

Name: Recruitment software in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bullhorn was the most searched recruitment software in the United Kingdom, accounting for 36% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Bullhorn was mentioned most often, in four of the five answers. Bullhorn was recommended most often, coming first in two out of four responses that gave a list.

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Top recruitment software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned most often, in four of the five answers. Bullhorn was recommended most often, coming first in two out of four answers that gave a list. Vincere was second, and JobAdder was third. Tribepad, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bullhorn	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
JobAdder	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Vincere	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Recruit CRM	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Recruitly	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Eploy	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Firefish	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Tribepad	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JobAdder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vincere3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Recruit CRM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruitly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eploy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firefish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tribepad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment software

5 answers

Asked ChatGPT
“What's the best recruitment software for a UK agency?”
1. 1Bullhorn
2. 2JobAdder
3. 3Vincere
4. 4Recruitly
Asked ChatGPT
“Which applicant tracking system is best for UK employers?”
1. 1Eploy
2. 2Bullhorn
3. 3Vincere
Asked ChatGPT
“What recruitment CRM do UK recruitment agencies use?”
1. 1Bullhorn
2. 2Vincere
3. 3Firefish
4. 4JobAdder
5. 5Recruit CRM
6. 6Recruitly
Searched Google, AI Overview
“applicant tracking system”
Searched Google, AI Overview
“recruitment crm”
1. 1Recruit CRM
2. 2Bullhorn
3. 3JobAdder

Not named in any answer:

Tribepad

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which recruitment software do people search for most?

This chart shows how often people search Google for each recruitment software by name. Each line represents a brand's share of searches for all eight recruitment software we track, month by month, from searches in United Kingdom.

Share of searches among recruitment software in the United Kingdom, by month

Month	Bullhorn	JobAdder	Eploy	Tribepad	Recruit CRM	Vincere	Recruitly	Firefish
Oct 2025	29%	26.9%	11.6%	6.1%	11.6%	9.8%	2%	2.9%
Nov 2025	28%	31.6%	11.5%	7.2%	9.3%	7.2%	1.9%	3.4%
Dec 2025	32.2%	24.9%	10.4%	7.5%	10.4%	10.4%	2.2%	2.2%
Jan 2026	32.6%	24.7%	11%	6.9%	11%	8.9%	2.2%	2.7%
Feb 2026	30.5%	22.6%	12.5%	7.8%	10.1%	10.1%	2.5%	3.7%
Mar 2026	28.8%	26.1%	11.6%	7.3%	11.6%	9.4%	2.3%	2.8%
Apr 2026	31.2%	23.1%	12.8%	8%	10.4%	10.4%	2.1%	2.1%
May 2026	28.3%	26.1%	14.4%	9%	9%	7.9%	2.3%	2.9%
Jun 2026	30.8%	28.4%	12.6%	7.9%	7.9%	7.9%	2.5%	2.1%
Jul 2026	32.4%	24.6%	13.6%	8.5%	8.5%	7.5%	2.2%	2.7%
Aug 2026	33.6%	21%	14%	11.4%	8.7%	7.7%	1.8%	1.8%
Sep 2026	36%	22.3%	12.3%	10%	7.7%	7.7%	2.5%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bullhorn	36%	4.7K	+21.6%	+2.3 points
2, held 2nd	JobAdder	22.3%	2.9K	+20.8%	+1.3 points
3, held 3rd	Eploy	12.3%	1.6K	0%	-1.7 points
4, held 4th	Tribepad	10%	1.3K	0%	-1.4 points
5, held 5th	Recruit CRM	7.7%	1K	0%	-1 points
6, held 6th	Vincere	7.7%	1K	+13.6%	0 points
7, moved from 8th to 7th	Recruitly	2.5%	320	+52.4%	+0.6 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Firefish	1.6%	210	0%	-0.2 pointsmoved from 7th to 8th

1.Bullhorn
36%
Held 1st. 4.7K estimated branded searches, +21.6% vs prior month. Share +2.3 points.
2.JobAdder
22.3%
Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
3.Eploy
12.3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.Tribepad
10%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.Recruit CRM
7.7%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share -1 points.
6.Vincere
7.7%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
7.Recruitly
2.5%
Moved from 8th to 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.6 points.
8.Firefish
1.6%
Moved from 7th to 8th. 210 estimated branded searches, 0% vs prior month. Share -0.2 points.

Which brand is most popular in search among recruitment software in the United Kingdom?

8 brands

In September 2026, Bullhorn was the most searched among recruitment software in the United Kingdom, with an estimated 4.7K branded searches, 36% of all searches for the eight we track. JobAdder is in 2nd place, 13.7 percentage points behind at 22.3%.

United Kingdom recruitment software, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Bullhorn	29% → 36%	36%Sep 2026	28%Nov 2025	1st
JobAdder	26.9% → 22.3%	31.6%Nov 2025	21%Aug 2026	2nd
Eploy	11.6% → 12.3%	14.4%May 2026	10.4%Dec 2025	3rd
Tribepad	6.1% → 10%	11.4%Aug 2026	6.1%Oct 2025	6th → 4th
Recruit CRM	11.6% → 7.7%	11.6%Oct 2025	7.7%Sep 2026	4th → 5th
Vincere	9.8% → 7.7%	10.4%Apr 2026	7.2%Nov 2025	5th → 6th
Recruitly	2% → 2.5%	2.5%Jun 2026	1.8%Aug 2026	8th → 7th
Firefish	2.9% → 1.6%	3.7%Feb 2026	1.6%Sep 2026	7th → 8th

Each finding as a sentence

Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom increased from 29% to 36%.
Across the 12 months ending September 2026, JobAdder’s share of searches among recruitment software in the United Kingdom decreased from 26.9% to 22.3%.
Across the 12 months ending September 2026, Eploy’s share of searches among recruitment software in the United Kingdom increased from 11.6% to 12.3%.
Across the 12 months ending September 2026, Tribepad’s share of searches among recruitment software in the United Kingdom increased from 6.1% to 10%.
Across the 12 months ending September 2026, Recruit CRM’s share of searches among recruitment software in the United Kingdom decreased from 11.6% to 7.7%.
Across the 12 months ending September 2026, Vincere’s share of searches among recruitment software in the United Kingdom decreased from 9.8% to 7.7%.
Across the 12 months ending September 2026, Recruitly’s share of searches among recruitment software in the United Kingdom increased from 2% to 2.5%.
Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom decreased from 2.9% to 1.6%.
Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom peaked at 36% in September 2026 and was lowest at 28% in November 2025.
Across the 12 months ending September 2026, JobAdder’s share of searches among recruitment software in the United Kingdom peaked at 31.6% in November 2025 and was lowest at 21% in August 2026.
Across the 12 months ending September 2026, Eploy’s share of searches among recruitment software in the United Kingdom peaked at 14.4% in May 2026 and was lowest at 10.4% in December 2025.
Across the 12 months ending September 2026, Tribepad’s share of searches among recruitment software in the United Kingdom peaked at 11.4% in August 2026 and was lowest at 6.1% in October 2025.
Across the 12 months ending September 2026, Vincere’s share of searches among recruitment software in the United Kingdom peaked at 10.4% in April 2026 and was lowest at 7.2% in November 2025.
Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom peaked at 3.7% in February 2026 and was lowest at 1.6% in September 2026.
Across the 12 months ending September 2026, Tribepad rose from 6th to 4th among recruitment software in the United Kingdom.
Across the 12 months ending September 2026, Recruit CRM fell from 4th to 5th among recruitment software in the United Kingdom.
Across the 12 months ending September 2026, Vincere fell from 5th to 6th among recruitment software in the United Kingdom.
Across the 12 months ending September 2026, Recruitly rose from 8th to 7th among recruitment software in the United Kingdom.
Across the 12 months ending September 2026, Firefish fell from 7th to 8th among recruitment software in the United Kingdom.

How did search popularity change for United Kingdom recruitment software in September 2026?

8 changes

In September 2026, Recruitly overtook Firefish to rank 7th among recruitment software in the United Kingdom, with 2.5% of the searches.
In September 2026, Bullhorn gained share of searches among recruitment software in the United Kingdom, from 33.6% to 36%.
In September 2026, JobAdder gained share of searches among recruitment software in the United Kingdom, from 21% to 22.3%.
In September 2026, Eploy lost share of searches among recruitment software in the United Kingdom, from 14% to 12.3%.
In September 2026, Tribepad lost share of searches among recruitment software in the United Kingdom, from 11.4% to 10%.
In September 2026, Recruit CRM lost share of searches among recruitment software in the United Kingdom, from 8.7% to 7.7%.
Estimated monthly branded searches for Firefish in the United Kingdom fell 56.3% over 12 measured months, from 480 to 210 in September 2026.
Estimated monthly branded searches for Vincere in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted for recruitment software?

10 search terms

Each brand's share of searches among recruitment software comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.